GoProMEX:GPRON +1.09%49 PS Ratio is 0.18 as of Jul. 04, 2026, which is 74% below its 10-year median of 0.70. GuruFocus rates MEX:GPRON with a GF Score™ of 49/100 and a GF Value™ of MXN21.13 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 2,470 Hardware companies, GoPro ranks better than 94.86% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, GoPro's share price is MXN13.00.
GoPro's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was MXN70.50. Hence, GoPro's PS Ratio for today is 0.18.
The historical rank and industry rank for GoPro's PS Ratio or its related term are showing as below:
MEX:GPRON'
s PS Ratio Range Over the Past 10 Years
Min: 0.1 Med: 0.7 Max: 2.28
Current: 0.19
During the past 13 years, GoPro's highest PS Ratio was 2.28. The lowest was 0.10. And the median was 0.70.
MEX:GPRON's PS Ratio is ranked better than 94.86% of 2470
companies
in the Hardware industry
Industry Median: 1.955
vs MEX:GPRON: 0.19
GoPro's Revenue per Sharefor the
three
months ended in Mar. 2026 was MXN10.95.
Its Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was MXN70.50.
Warning Sign:
GoPro Inc revenue per share has been in decline for the last 5 years.
During the past 12 months, the average Revenue per Share Growth Rate of GoPro was -23.90% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -12.50% per year.
During the past 5 years, the average Revenue per Share Growth Rate was -7.50% per year.
During the past 10 years, the average Revenue per Share Growth Rate was -7.40% per year.
During the past 13 years, GoPro's highest 3-Year average Revenue per Share Growth Rate was 84.00% per year. The lowest was -12.50% per year. And the median was -6.75% per year.
Back to Basics: PS Ratio
GoPro (MEX:GPRON) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
GoPro PS Ratio Related Terms
GoPro PS Ratio Historical Data
* Premium members only.
The historical data trend for GoPro's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:GPRON vs TKLS, ZEPP, UEIC: PS Ratio Comparison
For the Consumer Electronics subindustry, GoPro's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
GoPro PS Ratio vs Hardware Industry
For the Hardware industry and Technology sector, GoPro's PS Ratio distribution charts can be found below:
* The bar in red indicates where GoPro's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
GoPro's Share Price of today is MXN13.00. GoPro's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was MXN70.50.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
GoPro (MEX:GPRON) has a PS Ratio of 0.18 as of Jul. 04, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on GoPro and its competitors. This is 74% below median its historical median of 0.70. Over the past decade, GoPro's PS Ratio has ranged from 0.10 to 2.28. According to the industry distribution chart, GoPro ranks #127 out of 2470 companies in the Hardware industry, placing it in the top 5.1%.
Is GoPro's PS Ratio too high?
GoPro's current PS Ratio of 0.18 is 74% below median its 10-year median of 0.70. Over the past 10 years, this metric has ranged from a low of 0.10 to a high of 2.28. The Hardware industry median PS Ratio is 1.96. GoPro's value of 0.18 is 90.8% below this industry median. Based on the distribution chart, GoPro ranks #127 out of 2470 companies in the Hardware industry, which is in the top quartile — a strong position relative to peers. Overall, GoPro has a GF Score™ of 49/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does GoPro's PS Ratio compare to TKLS and ZEPP?
According to the Hardware industry distribution chart, GoPro ranks #127 out of 2470 companies for PS Ratio. This places GoPro in the top 5% of its industry — outperforming the majority of peers. The industry median PS Ratio is 1.96. GoPro's value of 0.18 is 90.8% below this benchmark. Historically, GoPro's own PS Ratio has ranged from 0.10 to 2.28 over the past decade. While the company's 10-year median is 0.70 vs. the industry median of 1.96, GoPro has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Hardware company?
The median PS Ratio among Hardware companies is 1.96, based on 2,470 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. GoPro's current PS Ratio of 0.18 is 90.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on GoPro and its competitors. For the Hardware industry, the median PS Ratio is 1.96 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. GoPro's current PS Ratio is 0.18, which is 74% below median its own 10-year median of 0.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is GoPro stock overvalued right now?
Based on GuruFocus' analysis, GoPro (MEX:GPRON) is currently considered Possible Value Trap. The stock's GF Value™ is MXN21.13, compared to a current price of MXN13.00 — trading 38.5% below its estimated fair value. The current PS Ratio is 0.18, which is 74% below median its 10-year median of 0.70 and 90.8% below the Hardware industry median of 1.96. GoPro's overall GF Score™ is 49/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For GoPro (MEX:GPRON), the current PS Ratio is 0.18 as of Jul. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is GoPro (MEX:GPRON) Overvalued in 2026?
Based on GuruFocus' analysis, GoPro stock appears to be undervalued.
The current stock price of MXN13.00 is trading 38.5% below its estimated GF Value™ of MXN21.13.
GuruFocus considers GoPro to be Possible Value Trap.
Key valuation signals for MEX:GPRON:
PS Ratio: 0.18 (74% below median its 10-year median of 0.70)
GF Value™: MXN21.13 vs. price of MXN13.00 (38.5% below fair value)
Industry Position: 90.8% below the Hardware median (#127 of 2470)
No single metric tells the full story. See the MEX:GPRON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
49GF Score
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