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EV-to-EBIT is calculated as Enterprise Value divided by its EBIT. As of today, GoPro's Enterprise Value is MXN2,932 Mil.
GoPro's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 was MXN-2,065 Mil. Therefore, GoPro's EV-to-EBIT for today is -1.42.
The historical rank and industry rank for GoPro's EV-to-EBIT or its related term are showing as below:
MEX:GPRON'
s EV-to-EBIT Range Over the Past 10 Years
Min: -162.41 Med: -3.38 Max: 4445.47
Current: -1.48
During the past 13 years, the highest EV-to-EBIT of GoPro was 4445.47. The lowest was -162.41. And the median was -3.38.
MEX:GPRON's EV-to-EBIT is ranked worse than 100% of 1770
companies
in the Hardware industry
Industry Median: 19.445
vs MEX:GPRON: -1.48
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
GoPro's Enterprise Value for the quarter that ended in Mar. 2026 was MXN3,061 Mil.
GoPro's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was MXN-2,065 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
GoPro EV-to-EBIT Related Terms
GoPro EV-to-EBIT Historical Data
* Premium members only.
The historical data trend for GoPro's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:GPRON vs TKLS, ZEPP, FXHO: EV-to-EBIT Comparison
For the Consumer Electronics subindustry, GoPro's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
GoPro EV-to-EBIT vs Hardware Industry
For the Hardware industry and Technology sector, GoPro's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where GoPro's EV-to-EBIT falls into.
GoPro's current Enterprise Value is MXN2,932 Mil.
GoPro's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was MXN-2,065 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
GoPro (MEX:GPRON) has a EV-to-EBIT of -1.42 as of Jul. 30, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on GoPro and its competitors. According to the industry distribution chart, GoPro ranks #999999 out of 1770 companies in the Hardware industry.
Is GoPro's EV-to-EBIT too high?
GoPro's current EV-to-EBIT is -1.42. Based on the distribution chart, GoPro ranks #999999 out of 1770 companies in the Hardware industry, which is in the bottom quartile relative to peers. Overall, GoPro has a GF Score™ of 44/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does GoPro's EV-to-EBIT compare to TKLS and ZEPP?
According to the Hardware industry distribution chart, GoPro ranks #999999 out of 1770 companies for EV-to-EBIT. This places GoPro in the lower half of its industry. The industry median EV-to-EBIT is 19.45. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Hardware company?
The median EV-to-EBIT among Hardware companies is 19.45, based on 1,770 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on GoPro and its competitors. For the Hardware industry, the median EV-to-EBIT is 19.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. GoPro's current EV-to-EBIT is -1.42. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is GoPro stock overvalued right now?
Based on GuruFocus' analysis, GoPro (MEX:GPRON) is currently considered Possible Value Trap. The stock's GF Value™ is MXN21.81, compared to a current price of MXN12.60 — trading 42.2% below its estimated fair value. The current EV-to-EBIT is -1.42. GoPro's overall GF Score™ is 44/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For GoPro (MEX:GPRON), the current EV-to-EBIT is -1.42 as of Jul. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is GoPro (MEX:GPRON) Overvalued in 2026?
Based on GuruFocus' analysis, GoPro stock appears to be undervalued.
The current stock price of MXN12.60 is trading 42.2% below its estimated GF Value™ of MXN21.81.
GuruFocus considers GoPro to be Possible Value Trap.
Key valuation signals for MEX:GPRON:
EV-to-EBIT: -1.42
GF Value™: MXN21.81 vs. price of MXN12.60 (42.2% below fair value)
No single metric tells the full story. See the MEX:GPRON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
44GF Score
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EV-to-EBIT is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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