Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. GoPro's Pre-Tax Income for the
three
months ended in Mar. 2026 was MXN-1,424 Mil. GoPro's Revenue for the
three
months ended in Mar. 2026 was MXN1,786 Mil. Therefore, GoPro's pretax margin for the quarter that ended in Mar. 2026 was -79.72%.
The historical rank and industry rank for GoPro's Pretax Margin % or its related term are showing as below:
MEX:GPRON'
s Pretax Margin % Range Over the Past 10 Years
Min: -31.65 Med: -8.17 Max: 7.76
Current: -20.34
MEX:GPRON's Pretax Margin % is ranked worse than 86.55% of 2476
companies
in the Hardware industry
Industry Median: 3.58
vs MEX:GPRON: -20.34
GoPro (MEX:GPRON) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
GoPro Pretax Margin % Related Terms
GoPro Pretax Margin % Historical Data
* Premium members only.
The historical data trend for GoPro's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:GPRON vs TBCH, ZEPP, UEIC: Pretax Margin % Comparison
For the Consumer Electronics subindustry, GoPro's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
GoPro Pretax Margin % vs Hardware Industry
For the Hardware industry and Technology sector, GoPro's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where GoPro's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
GoPro (MEX:GPRON) has a Pretax Margin % of -79.72% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on GoPro and its competitors. According to the industry distribution chart, GoPro ranks #2143 out of 2476 companies in the Hardware industry, placing it in the top 86.6%.
Is GoPro's Pretax Margin % too high?
GoPro's current Pretax Margin % is -79.72%. Based on the distribution chart, GoPro ranks #2143 out of 2476 companies in the Hardware industry, which is in the bottom quartile relative to peers. Overall, GoPro has a GF Score™ of 50/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does GoPro's Pretax Margin % compare to TBCH and ZEPP?
According to the Hardware industry distribution chart, GoPro ranks #2143 out of 2476 companies for Pretax Margin %. This places GoPro in the lower half of its industry. The industry median Pretax Margin % is 3.58. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Hardware company?
The median Pretax Margin % among Hardware companies is 3.58, based on 2,476 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on GoPro and its competitors. For the Hardware industry, the median Pretax Margin % is 3.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. GoPro's current Pretax Margin % is -79.72%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is GoPro stock overvalued right now?
Based on GuruFocus' analysis, GoPro (MEX:GPRON) is currently considered Possible Value Trap. The stock's GF Value™ is MXN21.18, compared to a current price of MXN13.56 — trading 36% below its estimated fair value. The current Pretax Margin % is -79.72%. GoPro's overall GF Score™ is 50/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For GoPro (MEX:GPRON), the current Pretax Margin % is -79.72% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is GoPro (MEX:GPRON) Overvalued in 2026?
Based on GuruFocus' analysis, GoPro stock appears to be undervalued.
The current stock price of MXN13.56 is trading 36% below its estimated GF Value™ of MXN21.18.
GuruFocus considers GoPro to be Possible Value Trap.
Key valuation signals for MEX:GPRON:
Pretax Margin %: -79.72%
GF Value™: MXN21.18 vs. price of MXN13.56 (36% below fair value)
No single metric tells the full story. See the MEX:GPRON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
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