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GoProMEX:GPRON 48 EV-to-EBITDA is -1.59 as of Aug. 01, 2026. GuruFocus rates MEX:GPRON with a GF Score™ of 48/100 and a GF Value™ of MXN20.39 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,893 Hardware companies, GoPro ranks worse than 52826.15% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, GoPro's enterprise value is MXN3,082 Mil.
GoPro's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 was MXN-1,934 Mil. Therefore, GoPro's EV-to-EBITDA for today is -1.59.
The historical rank and industry rank for GoPro's EV-to-EBITDA or its related term are showing as below:
MEX:GPRON'
s EV-to-EBITDA Range Over the Past 10 Years
Min: -1266.47 Med: -3.35 Max: 168.85
Current: -1.66
During the past 13 years, the highest EV-to-EBITDA of GoPro was 168.85. The lowest was -1266.47. And the median was -3.35.
MEX:GPRON's EV-to-EBITDA is ranked worse than 100% of 1893
companies
in the Hardware industry
Industry Median: 14.03
vs MEX:GPRON: -1.66
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
As of today (2026-08-01), GoPro's stock price is MXN12.31.
GoPro's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 was MXN-14.273. Therefore, GoPro's PE Ratio (TTM) for today is At Loss.
The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
GoPro's share price for today is MXN12.31.
GoPro's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was MXN-14.273.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for GoPro's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:GPRON vs TKLS, ZEPP, FXHO: EV-to-EBITDA Comparison
For the Consumer Electronics subindustry, GoPro's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
GoPro EV-to-EBITDA vs Hardware Industry
For the Hardware industry and Technology sector, GoPro's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where GoPro's EV-to-EBITDA falls into.
GoPro's current Enterprise Value is MXN3,082 Mil.
GoPro's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was MXN-1,934 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
GoPro (MEX:GPRON) has a EV-to-EBITDA of -1.59 as of Aug. 01, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on GoPro. According to the industry distribution chart, GoPro ranks #999999 out of 1893 companies in the Hardware industry.
Is GoPro's EV-to-EBITDA too high?
GoPro's current EV-to-EBITDA is -1.59. Based on the distribution chart, GoPro ranks #999999 out of 1893 companies in the Hardware industry, which is in the bottom quartile relative to peers. Overall, GoPro has a GF Score™ of 48/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does GoPro's EV-to-EBITDA compare to TKLS and ZEPP?
According to the Hardware industry distribution chart, GoPro ranks #999999 out of 1893 companies for EV-to-EBITDA. This places GoPro in the lower half of its industry. The industry median EV-to-EBITDA is 14.03. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Hardware company?
The median EV-to-EBITDA among Hardware companies is 14.03, based on 1,893 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on GoPro. For the Hardware industry, the median EV-to-EBITDA is 14.03 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. GoPro's current EV-to-EBITDA is -1.59. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is GoPro stock overvalued right now?
Based on GuruFocus' analysis, GoPro (MEX:GPRON) is currently considered Possible Value Trap. The stock's GF Value™ is MXN20.39, compared to a current price of MXN12.31 — trading 39.6% below its estimated fair value. The current EV-to-EBITDA is -1.59. GoPro's overall GF Score™ is 48/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For GoPro (MEX:GPRON), the current EV-to-EBITDA is -1.59 as of Aug. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is GoPro (MEX:GPRON) Overvalued in 2026?
Based on GuruFocus' analysis, GoPro stock appears to be undervalued.
The current stock price of MXN12.31 is trading 39.6% below its estimated GF Value™ of MXN20.39.
GuruFocus considers GoPro to be Possible Value Trap.
Key valuation signals for MEX:GPRON:
EV-to-EBITDA: -1.59
GF Value™: MXN20.39 vs. price of MXN12.31 (39.6% below fair value)
No single metric tells the full story. See the MEX:GPRON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
48GF Score
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