GoPro (MEX:GPRON) 12-1 Month Momentum %: -52.80% (As of Aug. 20, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:GPRON GoPro Inc MEX:GPRON
46 GF Score
Price MXN10.16
GF Value MXN13.83
Valuation Modestly Undervalued
! 5 Warning Signs
View Full Analysis

What is GoPro 12-1 Month Momentum %?

GoPro MEX:GPRON +1.70% 46 12-1 Month Momentum % is -52.80% as of Aug. 20, 2026. GuruFocus rates MEX:GPRON with a GF Score™ of 46/100 and a GF Value™ of MXN13.83 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 2,447 Hardware companies, GoPro ranks worse than 95.22% on this metric.

12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-08-20), GoPro's 12-1 Month Momentum % is -52.80%.

The industry rank for GoPro's 12-1 Month Momentum % or its related term are showing as below:

MEX:GPRON's 12-1 Month Momentum % is ranked worse than
95.22% of 2447 companies
in the Hardware industry
Industry Median: 0.77 vs MEX:GPRON: -52.80

GoPro  (MEX:GPRON) 12-1 Month Momentum % Explanation

Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.

The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.


GoPro 12-1 Month Momentum % Related Terms


MEX:GPRON vs TKLS, ZEPP, FXHO: 12-1 Month Momentum % Comparison

For the Consumer Electronics subindustry, GoPro's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


GoPro 12-1 Month Momentum % vs Hardware Industry

For the Hardware industry and Technology sector, GoPro's 12-1 Month Momentum % distribution charts can be found below:

* The bar in red indicates where GoPro's 12-1 Month Momentum % falls into.


MEX:GPRON
46GF Score
GoPro Inc MEX:GPRON
12-1 Month Momentum % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

GoPro  (MEX:GPRON) 12-1 Month Momentum % Calculation

12-1 Month Momentum % is calculated as following:

12-1 Month Momentum %=( Price 1-month ago / Price 12-month ago - 1 ) * 100 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 12-1 Month Momentum % →
What does a 12-1 Month Momentum % of -52.80% mean?
GoPro (MEX:GPRON) has a 12-1 Month Momentum % of -52.80% as of Aug. 20, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on GoPro and its competitors. According to the industry distribution chart, GoPro ranks #2330 out of 2447 companies in the Hardware industry, placing it in the top 95.2%.
Is GoPro's 12-1 Month Momentum % too high?
GoPro's current 12-1 Month Momentum % is -52.80%. Based on the distribution chart, GoPro ranks #2330 out of 2447 companies in the Hardware industry, which is in the bottom quartile relative to peers. Overall, GoPro has a GF Score™ of 46/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does GoPro's 12-1 Month Momentum % compare to TKLS and ZEPP?
According to the Hardware industry distribution chart, GoPro ranks #2330 out of 2447 companies for 12-1 Month Momentum %. This places GoPro in the lower half of its industry. The industry median 12-1 Month Momentum % is 0.77. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Hardware company?
The median 12-1 Month Momentum % among Hardware companies is 0.77, based on 2,447 companies in the industry. Companies in the top quartile (top 25%) have a 12-1 Month Momentum % significantly above this median, while those in the bottom quartile fall well below. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on GoPro and its competitors. For the Hardware industry, the median 12-1 Month Momentum % is 0.77 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. GoPro's current 12-1 Month Momentum % is -52.80%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is GoPro stock overvalued right now?
Based on GuruFocus' analysis, GoPro (MEX:GPRON) is currently considered Modestly Undervalued. The stock's GF Value™ is MXN13.83, compared to a current price of MXN10.16 — trading 26.5% below its estimated fair value. The current 12-1 Month Momentum % is -52.80%. GoPro's overall GF Score™ is 46/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For GoPro (MEX:GPRON), the current 12-1 Month Momentum % is -52.80% as of Aug. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is GoPro (MEX:GPRON) Overvalued in 2026?

Based on GuruFocus' analysis, GoPro stock appears to be undervalued. The current stock price of MXN10.16 is trading 26.5% below its estimated GF Value™ of MXN13.83. GuruFocus considers GoPro to be Modestly Undervalued.

Key valuation signals for MEX:GPRON:

  • 12-1 Month Momentum %: -52.80%
  • GF Value™: MXN13.83 vs. price of MXN10.16 (26.5% below fair value)
  • GF Score™: 46/100 with 5 warning signs

No single metric tells the full story. See the MEX:GPRON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


GoPro Business Description

Address 3025 Clearview Way, San Mateo, CA, USA, 94402
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
46GF Score

Get the complete analysis for MEX:GPRON

12-1 Month Momentum % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN10.16
Price
MXN13.83
GF Value