Visa (WAR:VISA) Cyclically Adjusted PB Ratio: 19.18 (As of Aug. 04, 2026) — 38% Above Median

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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WAR:VISA Visa Inc WAR:VISA
28 GF Score
Price zł1,383.60
GF Value zł1,583.91
Valuation Fairly Valued
! 3 Warning Signs
View Full Analysis

What is Visa Cyclically Adjusted PB Ratio?

Visa WAR:VISA +0.92% 28 Cyclically Adjusted PB Ratio is 19.18 as of Aug. 04, 2026, which is 38% above its 10-year median of 13.88. GuruFocus rates WAR:VISA with a GF Score™ of 28/100 and a GF Value™ of zł1,583.91 (Fairly Valued). The stock has 3 warning signs investors should review. Among 386 Credit Services companies, Visa ranks worse than 99.22% on this metric.

As of today (2026-08-04), Visa's current share price is zł1383.60. Visa's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was zł72.13. Visa's Cyclically Adjusted PB Ratio for today is 19.18.

The historical rank and industry rank for Visa's Cyclically Adjusted PB Ratio or its related term are showing as below:

WAR:VISA' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 7.95   Med: 13.88   Max: 19.48
Current: 18.2

During the past years, Visa's highest Cyclically Adjusted PB Ratio was 19.48. The lowest was 7.95. And the median was 13.88.

WAR:VISA's Cyclically Adjusted PB Ratio is ranked worse than
99.22% of 386 companies
in the Credit Services industry
Industry Median: 0.915 vs WAR:VISA: 18.20

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Visa's adjusted book value per share data for the three months ended in Jun. 2026 was zł68.994. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is zł72.13 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Visa  (WAR:VISA) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Visa Cyclically Adjusted PB Ratio Related Terms


Visa Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Visa's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Visa Cyclically Adjusted PB Ratio Chart

Visa Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 14.81 10.68 13.02 14.81 17.55

Visa Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 18.44 17.55 18.00 15.20 17.08

WAR:VISA vs MA, AXP, COF: Cyclically Adjusted PB Ratio Comparison

For the Credit Services subindustry, Visa's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Visa Cyclically Adjusted PB Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Visa's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Visa's Cyclically Adjusted PB Ratio falls into.


WAR:VISA
28GF Score
Visa Inc WAR:VISA
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Visa Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Visa's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=1383.60/72.13
=19.18

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Visa's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Visa's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=68.994/333.9520*333.9520
=68.994

Current CPI (Jun. 2026) = 333.9520.

Visa Quarterly Data

Book Value per Share CPI Adj_Book
201609 53.039 241.428 73.365
201612 51.594 241.432 71.366
201703 50.389 243.801 69.021
201706 52.728 244.955 71.885
201709 54.411 246.819 73.619
201712 55.898 246.524 75.722
201803 57.397 249.554 76.808
201806 56.441 251.989 74.799
201809 57.956 252.439 76.670
201812 58.392 251.233 77.618
201903 59.055 254.202 77.582
201906 60.628 256.143 79.045
201909 56.523 256.759 73.516
201912 61.791 256.974 80.301
202003 57.022 258.115 73.776
202006 59.059 257.797 76.505
202009 62.356 260.280 80.006
202012 64.482 260.474 82.672
202103 64.602 264.877 81.449
202106 65.061 271.696 79.969
202109 61.495 274.310 74.866
202112 63.117 278.802 75.602
202203 62.921 287.504 73.086
202206 62.576 296.311 70.525
202209 59.820 296.808 67.306
202212 63.478 296.797 71.425
202303 66.861 301.836 73.975
202306 68.299 305.109 74.756
202309 68.442 307.789 74.260
202312 70.913 306.746 77.202
202403 72.632 312.332 77.660
202406 72.160 314.175 76.702
202409 72.251 315.301 76.525
202412 71.295 315.605 75.440
202503 71.235 319.799 74.388
202506 72.990 322.561 75.568
202509 72.195 324.800 74.229
202512 74.567 324.054 76.845
202603 69.371 330.213 70.156
202606 68.994 333.952 68.994

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 19.18 mean?
Visa (WAR:VISA) has a Cyclically Adjusted PB Ratio of 19.18 as of Aug. 04, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Visa and its competitors. This is 38% above median its historical median of 13.88. Over the past decade, Visa's Cyclically Adjusted PB Ratio has ranged from 7.95 to 19.48. According to the industry distribution chart, Visa ranks #383 out of 386 companies in the Credit Services industry, placing it in the top 99.2%.
Is Visa's Cyclically Adjusted PB Ratio too high?
Visa's current Cyclically Adjusted PB Ratio of 19.18 is 38% above median its 10-year median of 13.88. Over the past 10 years, this metric has ranged from a low of 7.95 to a high of 19.48. The Credit Services industry median Cyclically Adjusted PB Ratio is 0.92. Visa's value of 19.18 is 1996.2% above this industry median. Based on the distribution chart, Visa ranks #383 out of 386 companies in the Credit Services industry, which is in the bottom quartile relative to peers. Overall, Visa has a GF Score™ of 28/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Visa's Cyclically Adjusted PB Ratio compare to MA and AXP?
According to the Credit Services industry distribution chart, Visa ranks #383 out of 386 companies for Cyclically Adjusted PB Ratio. This places Visa in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 0.92. Visa's value of 19.18 is 1996.2% above this benchmark. Historically, Visa's own Cyclically Adjusted PB Ratio has ranged from 7.95 to 19.48 over the past decade. While the company's 10-year median is 13.88 vs. the industry median of 0.92, Visa has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Credit Services company?
The median Cyclically Adjusted PB Ratio among Credit Services companies is 0.92, based on 386 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Visa's current Cyclically Adjusted PB Ratio of 19.18 is 1996.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Visa and its competitors. For the Credit Services industry, the median Cyclically Adjusted PB Ratio is 0.92 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Visa's current Cyclically Adjusted PB Ratio is 19.18, which is 38% above median its own 10-year median of 13.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Visa stock overvalued right now?
Based on GuruFocus' analysis, Visa (WAR:VISA) is currently considered Fairly Valued. The stock's GF Value™ is zł1,583.91, compared to a current price of zł1,383.60 — trading 12.6% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 19.18, which is 38% above median its 10-year median of 13.88 and 1996.2% above the Credit Services industry median of 0.92. Visa's overall GF Score™ is 28/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Visa (WAR:VISA), the current Cyclically Adjusted PB Ratio is 19.18 as of Aug. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Visa (WAR:VISA) Overvalued in 2026?

Based on GuruFocus' analysis, Visa stock appears to be undervalued. The current stock price of zł1,383.60 is trading 12.6% below its estimated GF Value™ of zł1,583.91. GuruFocus considers Visa to be Fairly Valued.

Key valuation signals for WAR:VISA:

  • Cyclically Adjusted PB Ratio: 19.18 (38% above median its 10-year median of 13.88)
  • GF Value™: zł1,583.91 vs. price of zł1,383.60 (12.6% below fair value)
  • GF Score™: 28/100 with 3 warning signs
  • Industry Position: 1996.2% above the Credit Services median (#383 of 386)

No single metric tells the full story. See the WAR:VISA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Visa Business Description

Address P.O. Box 8999, San Francisco, CA, USA, 94128-8999
Visa is the largest payment processor in the world. In fiscal 2025, it processed almost $17 trillion in total volume. Visa operates in over 200 countries and processes transactions in over 160 currencies. Its systems are capable of processing over 65,000 transactions per second.
28GF Score

Get the complete analysis for WAR:VISA

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

zł1,383.60
Price
zł1,583.91
GF Value