DLX (Deluxe) Cyclically Adjusted PS Ratio: 0.44 (As of Jul. 08, 2026) — 39% Below Median


DLX Deluxe Corp DLX
68 GF Score
Price $24.08
GF Value $18.30
Valuation Significantly Overvalued
! 3 Warning Signs
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What is Deluxe Cyclically Adjusted PS Ratio?

Deluxe DLX -1.07% 68 Cyclically Adjusted PS Ratio is 0.44 as of Jul. 08, 2026, which is 39% below its 10-year median of 0.72. GuruFocus rates DLX with a GF Score™ of 68/100 and a GF Value™ of $18.30 (Significantly Overvalued). The stock has 3 warning signs investors should review. Among 470 Conglomerates companies, Deluxe ranks better than 64.68% on this metric.

As of today (2026-07-08), Deluxe's current share price is $24.08. Deluxe's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was $54.24. Deluxe's Cyclically Adjusted PS Ratio for today is 0.44.

The historical rank and industry rank for Deluxe's Cyclically Adjusted PS Ratio or its related term are showing as below:

DLX' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.26   Med: 0.72   Max: 2.3
Current: 0.45

During the past years, Deluxe's highest Cyclically Adjusted PS Ratio was 2.30. The lowest was 0.26. And the median was 0.72.

DLX's Cyclically Adjusted PS Ratio is ranked better than
64.68% of 470 companies
in the Conglomerates industry
Industry Median: 0.83 vs DLX: 0.45

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Deluxe's adjusted revenue per share data for the three months ended in Mar. 2026 was $11.622. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $54.24 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Deluxe  (NYSE:DLX) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Deluxe Cyclically Adjusted PS Ratio Related Terms


Deluxe Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Deluxe's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Deluxe Cyclically Adjusted PS Ratio Chart

Deluxe Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.74 0.36 0.43 0.43 0.42

Deluxe Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.30 0.30 0.36 0.42 0.51

DLX vs AIAI, MATW, CODI: Cyclically Adjusted PS Ratio Comparison

For the Conglomerates subindustry, Deluxe's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Deluxe Cyclically Adjusted PS Ratio vs Conglomerates Industry

For the Conglomerates industry and Industrials sector, Deluxe's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Deluxe's Cyclically Adjusted PS Ratio falls into.


DLX
68GF Score
Deluxe Corp DLX
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Deluxe Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Deluxe's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=24.08/54.24
=0.44

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Deluxe's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Deluxe's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=11.622/330.2130*330.2130
=11.622

Current CPI (Mar. 2026) = 330.2130.

Deluxe Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 9.189 241.018 12.590
201609 9.376 241.428 12.824
201612 9.857 241.432 13.482
201703 10.016 243.801 13.566
201706 9.988 244.955 13.464
201709 10.287 246.819 13.763
201712 10.279 246.524 13.768
201803 10.245 249.554 13.556
201806 10.219 251.989 13.391
201809 10.538 252.439 13.785
201812 11.554 251.233 15.186
201903 11.326 254.202 14.713
201906 11.342 256.143 14.622
201909 11.605 256.759 14.925
201912 12.377 256.974 15.905
202003 11.564 258.115 14.794
202006 9.784 257.797 12.532
202009 10.466 260.280 13.278
202012 10.652 260.474 13.504
202103 10.382 264.877 12.943
202106 11.194 271.696 13.605
202109 12.366 274.310 14.886
202112 13.249 278.802 15.692
202203 12.861 287.504 14.772
202206 13.006 296.311 14.494
202209 12.804 296.808 14.245
202212 12.999 296.797 14.463
202303 12.491 301.836 13.665
202306 13.070 305.109 14.145
202309 12.318 307.789 13.215
202312 12.245 306.746 13.182
202403 12.025 312.332 12.713
202406 12.035 314.175 12.649
202409 11.794 315.301 12.352
202412 11.612 315.605 12.149
202503 11.843 319.799 12.229
202506 11.531 322.561 11.805
202509 11.849 324.800 12.046
202512 11.651 324.054 11.872
202603 11.622 330.213 11.622

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.44 mean?
Deluxe (DLX) has a Cyclically Adjusted PS Ratio of 0.44 as of Jul. 08, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Deluxe and its competitors. This is 39% below median its historical median of 0.72. Over the past decade, Deluxe's Cyclically Adjusted PS Ratio has ranged from 0.26 to 2.30. According to the industry distribution chart, Deluxe ranks #166 out of 470 companies in the Conglomerates industry, placing it in the top 35.3%.
Is Deluxe's Cyclically Adjusted PS Ratio too high?
Deluxe's current Cyclically Adjusted PS Ratio of 0.44 is 39% below median its 10-year median of 0.72. Over the past 10 years, this metric has ranged from a low of 0.26 to a high of 2.30. The Conglomerates industry median Cyclically Adjusted PS Ratio is 0.83. Deluxe's value of 0.44 is 47% below this industry median. Based on the distribution chart, Deluxe ranks #166 out of 470 companies in the Conglomerates industry, which is above the industry midpoint. Overall, Deluxe has a GF Score™ of 68/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Deluxe's Cyclically Adjusted PS Ratio compare to AIAI and MATW?
According to the Conglomerates industry distribution chart, Deluxe ranks #166 out of 470 companies for Cyclically Adjusted PS Ratio. This puts Deluxe in the upper half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.83. Deluxe's value of 0.44 is 47% below this benchmark. Historically, Deluxe's own Cyclically Adjusted PS Ratio has ranged from 0.26 to 2.30 over the past decade. While the company's 10-year median is 0.72 vs. the industry median of 0.83, Deluxe has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Conglomerates company?
The median Cyclically Adjusted PS Ratio among Conglomerates companies is 0.83, based on 470 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Deluxe's current Cyclically Adjusted PS Ratio of 0.44 is 47% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Deluxe and its competitors. For the Conglomerates industry, the median Cyclically Adjusted PS Ratio is 0.83 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Deluxe's current Cyclically Adjusted PS Ratio is 0.44, which is 39% below median its own 10-year median of 0.72. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Deluxe stock overvalued right now?
Based on GuruFocus' analysis, Deluxe (DLX) is currently considered Significantly Overvalued. The stock's GF Value™ is $18.30, compared to a current price of $24.08 — trading 31.6% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.44, which is 39% below median its 10-year median of 0.72 and 47% below the Conglomerates industry median of 0.83. Deluxe's overall GF Score™ is 68/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Deluxe (DLX), the current Cyclically Adjusted PS Ratio is 0.44 as of Jul. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Deluxe (DLX) Overvalued in 2026?

Based on GuruFocus' analysis, Deluxe stock appears to be overvalued. The current stock price of $24.08 is trading 31.6% above its estimated GF Value™ of $18.30. GuruFocus considers Deluxe to be Significantly Overvalued.

Key valuation signals for DLX:

  • Cyclically Adjusted PS Ratio: 0.44 (39% below median its 10-year median of 0.72)
  • GF Value™: $18.30 vs. price of $24.08 (31.6% above fair value)
  • GF Score™: 68/100 with 3 warning signs
  • Industry Position: 47% below the Conglomerates median (#166 of 470)

No single metric tells the full story. See the DLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Deluxe Business Description

Other Exchanges DL8:Germany
Address 801 S. Marquette Avenue, Minneapolis, MN, USA, 55402-2807
Deluxe Corp is principally a payments and data company. Its reportable segments are: Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment, which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services, as well as financial institution profitability reporting and business incorporation services.
68GF Score

Get the complete analysis for DLX

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$24.08
Price
$18.30
GF Value