DLX (Deluxe) Cyclically Adjusted PB Ratio: 1.29 (As of Jul. 11, 2026) — 33% Below Median


DLX Deluxe Corp DLX
68 GF Score
Price $24.51
GF Value $18.29
Valuation Significantly Overvalued
! 3 Warning Signs
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What is Deluxe Cyclically Adjusted PB Ratio?

Deluxe DLX +1.41% 68 Cyclically Adjusted PB Ratio is 1.29 as of Jul. 11, 2026, which is 33% below its 10-year median of 1.93. GuruFocus rates DLX with a GF Score™ of 68/100 and a GF Value™ of $18.29 (Significantly Overvalued). The stock has 3 warning signs investors should review. Among 477 Conglomerates companies, Deluxe ranks worse than 55.35% on this metric.

As of today (2026-07-11), Deluxe's current share price is $24.51. Deluxe's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was $18.93. Deluxe's Cyclically Adjusted PB Ratio for today is 1.29.

The historical rank and industry rank for Deluxe's Cyclically Adjusted PB Ratio or its related term are showing as below:

DLX' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.72   Med: 1.93   Max: 10.7
Current: 1.29

During the past years, Deluxe's highest Cyclically Adjusted PB Ratio was 10.70. The lowest was 0.72. And the median was 1.93.

DLX's Cyclically Adjusted PB Ratio is ranked worse than
55.35% of 477 companies
in the Conglomerates industry
Industry Median: 1.08 vs DLX: 1.29

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Deluxe's adjusted book value per share data for the three months ended in Mar. 2026 was $15.243. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $18.93 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Deluxe  (NYSE:DLX) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Deluxe Cyclically Adjusted PB Ratio Related Terms


Deluxe Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Deluxe's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Deluxe Cyclically Adjusted PB Ratio Chart

Deluxe Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.97 0.96 1.16 1.20 1.19

Deluxe Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.84 0.84 1.02 1.19 1.45

DLX vs AIAI, MATW, CODI: Cyclically Adjusted PB Ratio Comparison

For the Conglomerates subindustry, Deluxe's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Deluxe Cyclically Adjusted PB Ratio vs Conglomerates Industry

For the Conglomerates industry and Industrials sector, Deluxe's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Deluxe's Cyclically Adjusted PB Ratio falls into.


DLX
68GF Score
Deluxe Corp DLX
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Deluxe Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Deluxe's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=24.51/18.93
=1.29

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Deluxe's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Deluxe's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=15.243/330.2130*330.2130
=15.243

Current CPI (Mar. 2026) = 330.2130.

Deluxe Quarterly Data

Book Value per Share CPI Adj_Book
201606 16.750 241.018 22.949
201609 17.494 241.428 23.927
201612 18.147 241.432 24.820
201703 18.827 243.801 25.500
201706 19.627 244.955 26.458
201709 19.754 246.819 26.428
201712 21.167 246.524 28.353
201803 21.983 249.554 29.088
201806 22.576 251.989 29.584
201809 20.630 252.439 26.986
201812 20.503 251.233 26.949
201903 20.568 254.202 26.718
201906 20.829 256.143 26.852
201909 12.483 256.759 16.054
201912 13.551 256.974 17.413
202003 11.369 258.115 14.545
202006 11.594 257.797 14.851
202009 12.206 260.280 15.486
202012 12.228 260.474 15.502
202103 13.268 264.877 16.541
202106 12.979 271.696 15.774
202109 13.090 274.310 15.758
202112 13.457 278.802 15.938
202203 13.482 287.504 15.485
202206 13.845 296.311 15.429
202209 13.949 296.808 15.519
202212 13.976 296.797 15.550
202303 13.708 301.836 14.997
202306 14.059 305.109 15.216
202309 13.707 307.789 14.706
202312 13.810 306.746 14.867
202403 13.800 312.332 14.590
202406 14.021 314.175 14.737
202409 13.836 315.301 14.490
202412 14.007 315.605 14.655
202503 13.908 319.799 14.361
202506 14.224 322.561 14.561
202509 14.764 324.800 15.010
202512 15.117 324.054 15.404
202603 15.243 330.213 15.243

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 1.29 mean?
Deluxe (DLX) has a Cyclically Adjusted PB Ratio of 1.29 as of Jul. 11, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Deluxe and its competitors. This is 33% below median its historical median of 1.93. Over the past decade, Deluxe's Cyclically Adjusted PB Ratio has ranged from 0.72 to 10.70. According to the industry distribution chart, Deluxe ranks #264 out of 477 companies in the Conglomerates industry, placing it in the top 55.3%.
Is Deluxe's Cyclically Adjusted PB Ratio too high?
Deluxe's current Cyclically Adjusted PB Ratio of 1.29 is 33% below median its 10-year median of 1.93. Over the past 10 years, this metric has ranged from a low of 0.72 to a high of 10.70. The Conglomerates industry median Cyclically Adjusted PB Ratio is 1.08. Deluxe's value of 1.29 is 19.4% above this industry median. Based on the distribution chart, Deluxe ranks #264 out of 477 companies in the Conglomerates industry, which is below the industry midpoint. Overall, Deluxe has a GF Score™ of 68/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Deluxe's Cyclically Adjusted PB Ratio compare to AIAI and MATW?
According to the Conglomerates industry distribution chart, Deluxe ranks #264 out of 477 companies for Cyclically Adjusted PB Ratio. This places Deluxe in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.08. Deluxe's value of 1.29 is 19.4% above this benchmark. Historically, Deluxe's own Cyclically Adjusted PB Ratio has ranged from 0.72 to 10.70 over the past decade. While the company's 10-year median is 1.93 vs. the industry median of 1.08, Deluxe has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Conglomerates company?
The median Cyclically Adjusted PB Ratio among Conglomerates companies is 1.08, based on 477 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Deluxe's current Cyclically Adjusted PB Ratio of 1.29 is 19.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Deluxe and its competitors. For the Conglomerates industry, the median Cyclically Adjusted PB Ratio is 1.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Deluxe's current Cyclically Adjusted PB Ratio is 1.29, which is 33% below median its own 10-year median of 1.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Deluxe stock overvalued right now?
Based on GuruFocus' analysis, Deluxe (DLX) is currently considered Significantly Overvalued. The stock's GF Value™ is $18.29, compared to a current price of $24.51 — trading 34% above its estimated fair value. The current Cyclically Adjusted PB Ratio is 1.29, which is 33% below median its 10-year median of 1.93 and 19.4% above the Conglomerates industry median of 1.08. Deluxe's overall GF Score™ is 68/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Deluxe (DLX), the current Cyclically Adjusted PB Ratio is 1.29 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Deluxe (DLX) Overvalued in 2026?

Based on GuruFocus' analysis, Deluxe stock appears to be overvalued. The current stock price of $24.51 is trading 34% above its estimated GF Value™ of $18.29. GuruFocus considers Deluxe to be Significantly Overvalued.

Key valuation signals for DLX:

  • Cyclically Adjusted PB Ratio: 1.29 (33% below median its 10-year median of 1.93)
  • GF Value™: $18.29 vs. price of $24.51 (34% above fair value)
  • GF Score™: 68/100 with 3 warning signs
  • Industry Position: 19.4% above the Conglomerates median (#264 of 477)

No single metric tells the full story. See the DLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Deluxe Business Description

Other Exchanges DL8:Germany
Address 801 S. Marquette Avenue, Minneapolis, MN, USA, 55402-2807
Deluxe Corp is principally a payments and data company. Its reportable segments are: Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment, which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services, as well as financial institution profitability reporting and business incorporation services.
68GF Score

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Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$24.51
Price
$18.29
GF Value