DLX (Deluxe) Insider Ownership: 5.94 % (As of Aug. 10, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

DLX Deluxe Corp DLX
68 GF Score
Price $25.01
GF Value $18.76
Valuation Significantly Overvalued
! 3 Warning Signs
View Full Analysis

What is Deluxe Insider Ownership?

Deluxe DLX -4.14% 68 Insider Ownership is 5.94 % as of Aug. 10, 2026. GuruFocus rates DLX with a GF Score™ of 68/100 and a GF Value™ of $18.76 (Significantly Overvalued). The stock has 3 warning signs investors should review.

Insider ownership is the percentage of shares that are owned by company insiders relative to the total shares outstanding. As of today, Deluxe's insider ownership is 5.94%.

Institutional Ownership is the percentage of shares that are owned by institutions out of the total shares outstanding. As of today, Deluxe's Institutional Ownership is 87.12%.

Float Percentage Of Total Shares Outstanding is the percentage of float shares relative to the total shares outstanding. As of today, Deluxe's Float Percentage Of Total Shares Outstanding is 71.99%.


Deluxe Insider Ownership Historical Data

* Premium members only.

The historical data trend for Deluxe's Insider Ownership can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Deluxe Insider Ownership Chart

Deluxe Historical Data

The historical data trend for Deluxe can be seen below:

2025-07-31 2025-08-31 2025-09-30 2025-10-31 2025-11-30 2026-01-31 2026-02-28 2026-05-31 2026-06-30 2026-07-31
Insider Ownership 4.98 5.00 5.00 5.00 5.02 5.02 5.83 5.94 5.94 5.94
DLX
68GF Score
Deluxe Corp DLX
Insider Ownership is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Deluxe Insider Ownership Calculation

The percentage of shares that are owned by company insiders relative to the total shares outstanding.

Frequently Asked Questions Learn more about Insider Ownership →
What does a Insider Ownership of 5.94 % mean?
Deluxe (DLX) has a Insider Ownership of 5.94 % as of Aug. 10, 2026. Insider ownership equals the percent of shares owned by company insiders relative to total shares. View historical data on Deluxe and its competitors.
Is Deluxe's Insider Ownership too high?
Deluxe's current Insider Ownership is 5.94 %. Overall, Deluxe has a GF Score™ of 68/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Deluxe's Insider Ownership compare to TTI and MATW?
Deluxe's Insider Ownership of 5.94 % can be compared against companies in the Conglomerates industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Insider Ownership for a Conglomerates company?
A good Insider Ownership depends on the Conglomerates industry context. However, Insider Ownership should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Insider Ownership mean?
A high Insider Ownership can signal that a stock is expensive relative to its fundamentals. Insider ownership equals the percent of shares owned by company insiders relative to total shares. View historical data on Deluxe and its competitors. Deluxe's current Insider Ownership is 5.94 %. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Deluxe stock overvalued right now?
Based on GuruFocus' analysis, Deluxe (DLX) is currently considered Significantly Overvalued. The stock's GF Value™ is $18.76, compared to a current price of $25.01 — trading 33.3% above its estimated fair value. The current Insider Ownership is 5.94 %. Deluxe's overall GF Score™ is 68/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Insider Ownership calculated?
Insider Ownership is calculated from a company's financial statements. For Deluxe (DLX), the current Insider Ownership is 5.94 % as of Aug. 10, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Deluxe (DLX) Overvalued in 2026?

Based on GuruFocus' analysis, Deluxe stock appears to be overvalued. The current stock price of $25.01 is trading 33.3% above its estimated GF Value™ of $18.76. GuruFocus considers Deluxe to be Significantly Overvalued.

Key valuation signals for DLX:

  • Insider Ownership: 5.94 %
  • GF Value™: $18.76 vs. price of $25.01 (33.3% above fair value)
  • GF Score™: 68/100 with 3 warning signs

No single metric tells the full story. See the DLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Deluxe Business Description

Other Exchanges DL8:Germany
Address 801 S. Marquette Avenue, Minneapolis, MN, USA, 55402-2807
Deluxe Corp is principally a payments and data company. Its reportable segments are: Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment, which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services, as well as financial institution profitability reporting and business incorporation services.
68GF Score

Get the complete analysis for DLX

Insider Ownership is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$25.01
Price
$18.76
GF Value