DLX (Deluxe) Moat Score: 3/10 (As of Jun. 28, 2026)


DLX Deluxe Corp DLX
68 GF Score
Price $23.93
GF Value $18.38
Valuation Modestly Overvalued
! 3 Warning Signs
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What is Deluxe Moat Score?

Deluxe DLX +2.84% 68 Moat Score is 3 as of Jun. 28, 2026. GuruFocus rates DLX with a GF Score™ of 68/100 and a GF Value™ of $18.38 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 619 Conglomerates companies, Deluxe ranks better than 87.72% on this metric.

Deluxe has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Deluxe has No Moat: Deluxe Corp faces intense competition in the printing and financial services sectors. It lacks significant cost advantages, brand strength, or proprietary technology, resulting in weak competitive positioning.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Deluxe might have No Moat - Very weak/transient advantages.

Deluxe  (NYSE:DLX) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Deluxe Moat Score Related Terms

DLX vs AIAI, CODI, TTI: Moat Score Comparison

For the Conglomerates subindustry, Deluxe's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Deluxe Moat Score vs Conglomerates Industry

For the Conglomerates industry and Industrials sector, Deluxe's Moat Score distribution charts can be found below:

* The bar in red indicates where Deluxe's Moat Score falls into.


DLX
68GF Score
Deluxe Corp DLX
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Deluxe (DLX) has a Moat Score of 3 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Deluxe ranks #76 out of 619 companies in the Conglomerates industry, placing it in the top 12.3%.
Is Deluxe's Moat Score too high?
Deluxe's current Moat Score is 3. Based on the distribution chart, Deluxe ranks #76 out of 619 companies in the Conglomerates industry, which is in the top quartile — a strong position relative to peers. Overall, Deluxe has a GF Score™ of 68/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Deluxe's Moat Score compare to AIAI and CODI?
According to the Conglomerates industry distribution chart, Deluxe ranks #76 out of 619 companies for Moat Score. This places Deluxe in the top 12% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Conglomerates company?
A good Moat Score depends on the Conglomerates industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Deluxe's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Deluxe stock overvalued right now?
Based on GuruFocus' analysis, Deluxe (DLX) is currently considered Modestly Overvalued. The stock's GF Value™ is $18.38, compared to a current price of $23.93 — trading 30.2% above its estimated fair value. The current Moat Score is 3. Deluxe's overall GF Score™ is 68/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Deluxe (DLX), the current Moat Score is 3 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Deluxe (DLX) Overvalued in 2026?

Based on GuruFocus' analysis, Deluxe stock appears to be overvalued. The current stock price of $23.93 is trading 30.2% above its estimated GF Value™ of $18.38. GuruFocus considers Deluxe to be Modestly Overvalued.

Key valuation signals for DLX:

  • Moat Score: 3
  • GF Value™: $18.38 vs. price of $23.93 (30.2% above fair value)
  • GF Score™: 68/100 with 3 warning signs

No single metric tells the full story. See the DLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Deluxe Business Description

Other Exchanges DL8:Germany
Address 801 S. Marquette Avenue, Minneapolis, MN, USA, 55402-2807
Deluxe Corp is principally a payments and data company. Its reportable segments are: Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment, which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services, as well as financial institution profitability reporting and business incorporation services.
68GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$23.93
Price
$18.38
GF Value