PROG HoldingsPRG +6.22%89 EV-to-FCF is 9.51 as of Jun. 27, 2026, which is 3% below its 10-year median of 9.78. GuruFocus rates PRG with a GF Score™ of 89/100 and a GF Value™ of $39.74 (Modestly Overvalued). The stock has 8 warning signs investors should review. Among 719 Business Services companies, PROG Holdings ranks better than 61.34% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, PROG Holdings's Enterprise Value is $2,714 Mil.
PROG Holdings's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was $286 Mil. Therefore, PROG Holdings's EV-to-FCF for today is 9.51.
The historical rank and industry rank for PROG Holdings's EV-to-FCF or its related term are showing as below:
PRG'
s EV-to-FCF Range Over the Past 10 Years
Min: 3.69 Med: 9.78 Max: 32.41
Current: 9.51
During the past 13 years, the highest EV-to-FCF of PROG Holdings was 32.41. The lowest was 3.69. And the median was 9.78.
PRG's EV-to-FCF is ranked better than 61.34% of 719
companies
in the Business Services industry
Industry Median: 12.41
vs PRG: 9.51
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
PROG Holdings's PE Ratio (TTM) for today is calculated as:
PROG Holdings's share price for today is $46.11.
PROG Holdings's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $3.660.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
PROG Holdings EV-to-FCF Related Terms
PROG Holdings EV-to-FCF Historical Data
* Premium members only.
The historical data trend for PROG Holdings's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Rental & Leasing Services subindustry, PROG Holdings's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
PROG Holdings EV-to-FCF vs Business Services Industry
For the Business Services industry and Industrials sector, PROG Holdings's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where PROG Holdings's EV-to-FCF falls into.
PROG Holdings's current Enterprise Value is $2,714 Mil.
PROG Holdings's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $286 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PROG Holdings (PRG) has a EV-to-FCF of 9.51 as of Jun. 27, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on PROG Holdings and its competitors. This is near median its historical median of 9.78. Over the past decade, PROG Holdings' EV-to-FCF has ranged from 3.69 to 32.41. According to the industry distribution chart, PROG Holdings ranks #278 out of 719 companies in the Business Services industry, placing it in the top 38.7%.
Is PROG Holdings' EV-to-FCF too high?
PROG Holdings' current EV-to-FCF of 9.51 is near median its 10-year median of 9.78. Over the past 10 years, this metric has ranged from a low of 3.69 to a high of 32.41. The Business Services industry median EV-to-FCF is 12.41. PROG Holdings' value of 9.51 is 23.4% below this industry median. Based on the distribution chart, PROG Holdings ranks #278 out of 719 companies in the Business Services industry, which is above the industry midpoint. Overall, PROG Holdings has a GF Score™ of 89/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does PROG Holdings' EV-to-FCF compare to WLFC and VSTS?
According to the Business Services industry distribution chart, PROG Holdings ranks #278 out of 719 companies for EV-to-FCF. This puts PROG Holdings in the upper half of its industry. The industry median EV-to-FCF is 12.41. PROG Holdings' value of 9.51 is 23.4% below this benchmark. Historically, PROG Holdings' own EV-to-FCF has ranged from 3.69 to 32.41 over the past decade. While the company's 10-year median is 9.78 vs. the industry median of 12.41, PROG Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Business Services company?
The median EV-to-FCF among Business Services companies is 12.41, based on 719 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. PROG Holdings's current EV-to-FCF of 9.51 is 23.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on PROG Holdings and its competitors. For the Business Services industry, the median EV-to-FCF is 12.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. PROG Holdings's current EV-to-FCF is 9.51, which is near median its own 10-year median of 9.78. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PROG Holdings stock overvalued right now?
Based on GuruFocus' analysis, PROG Holdings (PRG) is currently considered Modestly Overvalued. The stock's GF Value™ is $39.74, compared to a current price of $46.11 — trading 16% above its estimated fair value. The current EV-to-FCF is 9.51, which is near median its 10-year median of 9.78 and 23.4% below the Business Services industry median of 12.41. PROG Holdings' overall GF Score™ is 89/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For PROG Holdings (PRG), the current EV-to-FCF is 9.51 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PROG Holdings (PRG) Overvalued in 2026?
Based on GuruFocus' analysis, PROG Holdings stock appears to be overvalued.
The current stock price of $46.11 is trading 16% above its estimated GF Value™ of $39.74.
GuruFocus considers PROG Holdings to be Modestly Overvalued.
Key valuation signals for PRG:
EV-to-FCF: 9.51 (near median its 10-year median of 9.78)
GF Value™: $39.74 vs. price of $46.11 (16% above fair value)
Industry Position: 23.4% below the Business Services median (#278 of 719)
No single metric tells the full story. See the PRG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
PROG Holdings Inc is a financial technology holding company that provides transparent and competitive payment options to consumers. The company has two reportable segments: Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial (Vive), an omnichannel provider of second-look revolving credit products. The majority of the revenue of the company is earned through the Progressive Leasing segment.
89GF Score
Get the complete analysis for PRG
EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
PRG has been successfully added to your 
