A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Boston Beer Co's goodwill for the quarter that ended in Mar. 2026 was MXN2,029 Mil.
Boston Beer Co (MEX:SAM) Goodwill Explanation
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.
It is calculated by dividing goodwill by total assets.
Boston Beer Co's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Boston Beer Co Goodwill Related Terms
Boston Beer Co Goodwill Historical Data
* Premium members only.
The historical data trend for Boston Beer Co's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
Boston Beer Co (MEX:SAM) has a Goodwill of MXN2,029 Mil as of Mar. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Boston Beer Co and its competitors.
Is Boston Beer Co's Goodwill too high?
Boston Beer Co's current Goodwill is MXN2,029 Mil. Overall, Boston Beer Co has a GF Score™ of 70/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Boston Beer Co's Goodwill compare to TAP and STZ?
Boston Beer Co's Goodwill of MXN2,029 Mil can be compared against companies in the Beverages - Alcoholic industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Beverages - Alcoholic company?
A good Goodwill depends on the Beverages - Alcoholic industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Boston Beer Co and its competitors. Boston Beer Co's current Goodwill is MXN2,029 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Boston Beer Co stock overvalued right now?
Based on GuruFocus' analysis, Boston Beer Co (MEX:SAM) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN4,706.62, compared to a current price of MXN3,027.30 — trading 35.7% below its estimated fair value. The current Goodwill is MXN2,029 Mil. Boston Beer Co's overall GF Score™ is 70/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Boston Beer Co (MEX:SAM), the current Goodwill is MXN2,029 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Boston Beer Co (MEX:SAM) Overvalued in 2026?
Based on GuruFocus' analysis, Boston Beer Co stock appears to be undervalued.
The current stock price of MXN3,027.30 is trading 35.7% below its estimated GF Value™ of MXN4,706.62.
GuruFocus considers Boston Beer Co to be Significantly Undervalued.
Key valuation signals for MEX:SAM:
Goodwill: MXN2,029 Mil
GF Value™: MXN4,706.62 vs. price of MXN3,027.30 (35.7% below fair value)
No single metric tells the full story. See the MEX:SAM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
70GF Score
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