Boston Beer CoMEX:SAM 70 Gross Margin % is 49.31% as of Mar. 2026, which is 3% above its 10-year median of 47.69. GuruFocus rates MEX:SAM with a GF Score™ of 70/100 and a GF Value™ of MXN4,706.62 (Significantly Undervalued). Among 205 Beverages - Alcoholic companies, Boston Beer Co ranks better than 65.85% on this metric.
The historical rank and industry rank for Boston Beer Co's Gross Margin % or its related term are showing as below:
MEX:SAM'
s Gross Margin % Range Over the Past 10 Years
Min: 38.77 Med: 47.69 Max: 52.13
Current: 48.7
During the past 13 years, the highestGross Margin % of Boston Beer Co was 52.13%. The lowest was 38.77%. And the median was 47.69%.
MEX:SAM's Gross Margin % is ranked better than 65.85% of 205
companies
in the Beverages - Alcoholic industry
Industry Median: 42.29
vs MEX:SAM: 48.70
Boston Beer Co had a gross margin of 49.31% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Boston Beer Co was 1.70% per year.
Boston Beer Co (MEX:SAM) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Boston Beer Co had a gross margin of 49.31% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Boston Beer Co Gross Margin % Related Terms
Boston Beer Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Boston Beer Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Brewers subindustry, Boston Beer Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Boston Beer Co Gross Margin % vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Boston Beer Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Boston Beer Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Boston Beer Co (MEX:SAM) has a Gross Margin % of 49.31% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Boston Beer Co and its competitors. This is near median its historical median of 47.69. Over the past decade, Boston Beer Co's Gross Margin % has ranged from 38.77 to 52.13. According to the industry distribution chart, Boston Beer Co ranks #70 out of 205 companies in the Beverages - Alcoholic industry, placing it in the top 34.1%.
Is Boston Beer Co's Gross Margin % too high?
Boston Beer Co's current Gross Margin % of 49.31% is near median its 10-year median of 47.69. Over the past 10 years, this metric has ranged from a low of 38.77 to a high of 52.13. The Beverages - Alcoholic industry median Gross Margin % is 42.29. Boston Beer Co's value of 49.31% is 16.6% above this industry median. Based on the distribution chart, Boston Beer Co ranks #70 out of 205 companies in the Beverages - Alcoholic industry, which is above the industry midpoint. Overall, Boston Beer Co has a GF Score™ of 70/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Boston Beer Co's Gross Margin % compare to TAP and STZ?
According to the Beverages - Alcoholic industry distribution chart, Boston Beer Co ranks #70 out of 205 companies for Gross Margin %. This puts Boston Beer Co in the upper half of its industry. The industry median Gross Margin % is 42.29. Boston Beer Co's value of 49.31% is 16.6% above this benchmark. Historically, Boston Beer Co's own Gross Margin % has ranged from 38.77 to 52.13 over the past decade. While the company's 10-year median is 47.69 vs. the industry median of 42.29, Boston Beer Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Alcoholic company?
The median Gross Margin % among Beverages - Alcoholic companies is 42.29, based on 205 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Boston Beer Co's current Gross Margin % of 49.31% is 16.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Boston Beer Co and its competitors. For the Beverages - Alcoholic industry, the median Gross Margin % is 42.29 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Boston Beer Co's current Gross Margin % is 49.31%, which is near median its own 10-year median of 47.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Boston Beer Co stock overvalued right now?
Based on GuruFocus' analysis, Boston Beer Co (MEX:SAM) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN4,706.62, compared to a current price of MXN3,027.30 — trading 35.7% below its estimated fair value. The current Gross Margin % is 49.31%, which is near median its 10-year median of 47.69 and 16.6% above the Beverages - Alcoholic industry median of 42.29. Boston Beer Co's overall GF Score™ is 70/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Boston Beer Co (MEX:SAM), the current Gross Margin % is 49.31% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Boston Beer Co (MEX:SAM) Overvalued in 2026?
Based on GuruFocus' analysis, Boston Beer Co stock appears to be undervalued.
The current stock price of MXN3,027.30 is trading 35.7% below its estimated GF Value™ of MXN4,706.62.
GuruFocus considers Boston Beer Co to be Significantly Undervalued.
Key valuation signals for MEX:SAM:
Gross Margin %: 49.31% (near median its 10-year median of 47.69)
GF Value™: MXN4,706.62 vs. price of MXN3,027.30 (35.7% below fair value)
Industry Position: 16.6% above the Beverages - Alcoholic median (#70 of 205)
No single metric tells the full story. See the MEX:SAM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
70GF Score
Get the complete analysis for MEX:SAM
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MEX:SAM has been successfully added to your 
