ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Boston Beer Co's annualized return on capital (ROC %) for the quarter that ended in Mar. 2026 was 8.20%.
As of today (2026-06-26), Boston Beer Co's WACC % is 4.15%. Boston Beer Co's ROC % is 14.65% (calculated using TTM income statement data).
Boston Beer Co generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Boston Beer Co (MEX:SAM) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Boston Beer Co's WACC % is 4.15%. Boston Beer Co's ROC % is 14.65% (calculated using TTM income statement data).
Boston Beer Co generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Boston Beer Co ROC % Related Terms
Boston Beer Co ROC % Historical Data
* Premium members only.
The historical data trend for Boston Beer Co's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Boston Beer Co (MEX:SAM) has a ROC % of 8.20% as of Mar. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Boston Beer Co and its competitors.
Is Boston Beer Co's ROC % too high?
Boston Beer Co's current ROC % is 8.20%. The Beverages - Alcoholic industry median ROC % is 4.70. Boston Beer Co's value of 8.20% is 74.5% above this industry median. Overall, Boston Beer Co has a GF Score™ of 70/100, reflecting its overall financial health beyond just this single metric.
How does Boston Beer Co's ROC % compare to TAP and STZ?
Boston Beer Co's ROC % of 8.20% can be compared against companies in the Beverages - Alcoholic industry. The industry median ROC % is 4.70. Boston Beer Co's value of 8.20% is 74.5% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Beverages - Alcoholic company?
The median ROC % among Beverages - Alcoholic companies is 4.70, based on 211 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Boston Beer Co's current ROC % of 8.20% is 74.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Boston Beer Co and its competitors. For the Beverages - Alcoholic industry, the median ROC % is 4.70 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Boston Beer Co's current ROC % is 8.20%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Boston Beer Co stock overvalued right now?
Boston Beer Co (MEX:SAM) has a current ROC % of 8.20%. The stock's GF Value™ is MXN4,707.05, compared to a current price of MXN3,027.30 — trading 35.7% below its estimated fair value. The current ROC % is 8.20% and 74.5% above the Beverages - Alcoholic industry median of 4.70. Boston Beer Co's overall GF Score™ is 70/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Boston Beer Co (MEX:SAM), the current ROC % is 8.20% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Boston Beer Co (MEX:SAM) Overvalued in 2026?
Based on GuruFocus' analysis, Boston Beer Co stock appears to be undervalued.
The current stock price of MXN3,027.30 is trading 35.7% below its estimated GF Value™ of MXN4,707.05.
Key valuation signals for MEX:SAM:
ROC %: 8.20%
GF Value™: MXN4,707.05 vs. price of MXN3,027.30 (35.7% below fair value)
Industry Position: 74.5% above the Beverages - Alcoholic median
No single metric tells the full story. See the MEX:SAM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
70GF Score
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