Boston Beer Co (MEX:SAM) ROCE %: 10.39% (As of Mar. 2026)


MEX:SAM Boston Beer Co Inc MEX:SAM
70 GF Score
Price MXN3,027.30
GF Value MXN4,707.05
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What is Boston Beer Co ROCE %?

Boston Beer Co MEX:SAM 70 ROCE % is 10.39% as of Mar. 2026. GuruFocus rates MEX:SAM with a GF Score™ of 70/100 and a GF Value™ of MXN4,707.05.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Boston Beer Co's annualized ROCE % for the quarter that ended in Mar. 2026 was 10.39%.

Boston Beer Co  (MEX:SAM) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Boston Beer Co ROCE % Related Terms

Boston Beer Co ROCE % Historical Data

* Premium members only.

The historical data trend for Boston Beer Co's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Boston Beer Co ROCE % Chart

Boston Beer Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 5.16 10.47 9.36 15.18 14.32

Boston Beer Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 13.26 33.34 25.09 -13.29 10.39
MEX:SAM
70GF Score
Boston Beer Co Inc MEX:SAM
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Boston Beer Co ROCE % Calculation

Boston Beer Co's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=2733.931/( ( (26070 - 4830.785) + (21491.514 - 4547.051) )/ 2 )
=2733.931/( (21239.215+16944.463)/ 2 )
=2733.931/19091.839
=14.32 %

Boston Beer Co's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=1556.728/( ( (21491.514 - 4547.051) + (21117.175 - 8088.91) )/ 2 )
=1556.728/( ( 16944.463 + 13028.265 )/ 2 )
=1556.728/14986.364
=10.39 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 10.39% mean?
Boston Beer Co (MEX:SAM) has a ROCE % of 10.39% as of Mar. 2026.
Is Boston Beer Co's ROCE % too high?
Boston Beer Co's current ROCE % is 10.39%. The Beverages - Alcoholic industry median ROCE % is 7.68. Boston Beer Co's value of 10.39% is 35.4% above this industry median. Overall, Boston Beer Co has a GF Score™ of 70/100, reflecting its overall financial health beyond just this single metric.
How does Boston Beer Co's ROCE % compare to TAP and STZ?
Boston Beer Co's ROCE % of 10.39% can be compared against companies in the Beverages - Alcoholic industry. The industry median ROCE % is 7.68. Boston Beer Co's value of 10.39% is 35.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Beverages - Alcoholic company?
The median ROCE % among Beverages - Alcoholic companies is 7.68, based on 208 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Boston Beer Co's current ROCE % of 10.39% is 35.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Beverages - Alcoholic industry, the median ROCE % is 7.68 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Boston Beer Co's current ROCE % is 10.39%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Boston Beer Co stock overvalued right now?
Boston Beer Co (MEX:SAM) has a current ROCE % of 10.39%. The stock's GF Value™ is MXN4,707.05, compared to a current price of MXN3,027.30 — trading 35.7% below its estimated fair value. The current ROCE % is 10.39% and 35.4% above the Beverages - Alcoholic industry median of 7.68. Boston Beer Co's overall GF Score™ is 70/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Boston Beer Co (MEX:SAM), the current ROCE % is 10.39% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Boston Beer Co (MEX:SAM) Overvalued in 2026?

Based on GuruFocus' analysis, Boston Beer Co stock appears to be undervalued. The current stock price of MXN3,027.30 is trading 35.7% below its estimated GF Value™ of MXN4,707.05.

Key valuation signals for MEX:SAM:

  • ROCE %: 10.39%
  • GF Value™: MXN4,707.05 vs. price of MXN3,027.30 (35.7% below fair value)
  • GF Score™: 70/100
  • Industry Position: 35.4% above the Beverages - Alcoholic median

No single metric tells the full story. See the MEX:SAM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Boston Beer Co Business Description

Other Exchanges SAM:USABBEA:Germany
Address One Design Center Place, Suite 850, Boston, MA, USA, 02210
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
70GF Score

Get the complete analysis for MEX:SAM

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN3,027.30
Price
MXN4,707.05
GF Value