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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Flutter Entertainment's Goodwill for the quarter that ended in Jun. 2026 was $15,622 Mil. Flutter Entertainment's Total Assets for the quarter that ended in Jun. 2026 was $28,210 Mil.
Therefore, Flutter Entertainment's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.55.
Flutter Entertainment (NYSE:FLUT) Goodwill-to-Asset Explanation
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Flutter Entertainment Goodwill-to-Asset Related Terms
Flutter Entertainment Goodwill-to-Asset Historical Data
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The historical data trend for Flutter Entertainment's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FLUT vs DKNG, SGHC, CHDN: Goodwill-to-Asset Comparison
For the Gambling subindustry, Flutter Entertainment's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Flutter Entertainment Goodwill-to-Asset vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Flutter Entertainment's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Flutter Entertainment's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Flutter Entertainment (FLUT) has a Goodwill-to-Asset of 0.55 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Flutter Entertainment and its competitors.
Is Flutter Entertainment's Goodwill-to-Asset too high?
Flutter Entertainment's current Goodwill-to-Asset is 0.55. Overall, Flutter Entertainment has a GF Score™ of 69/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Flutter Entertainment's Goodwill-to-Asset compare to DKNG and SGHC?
Flutter Entertainment's Goodwill-to-Asset of 0.55 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Travel & Leisure company?
A good Goodwill-to-Asset depends on the Travel & Leisure industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Flutter Entertainment and its competitors. Flutter Entertainment's current Goodwill-to-Asset is 0.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Flutter Entertainment stock overvalued right now?
Based on GuruFocus' analysis, Flutter Entertainment (FLUT) is currently considered Possible Value Trap. The stock's GF Value™ is $296.19, compared to a current price of $97.78 — trading 67% below its estimated fair value. The current Goodwill-to-Asset is 0.55. Flutter Entertainment's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Flutter Entertainment (FLUT), the current Goodwill-to-Asset is 0.55 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Flutter Entertainment (FLUT) Overvalued in 2026?
Based on GuruFocus' analysis, Flutter Entertainment stock appears to be undervalued.
The current stock price of $97.78 is trading 67% below its estimated GF Value™ of $296.19.
GuruFocus considers Flutter Entertainment to be Possible Value Trap.
Key valuation signals for FLUT:
Goodwill-to-Asset: 0.55
GF Value™: $296.19 vs. price of $97.78 (67% below fair value)
No single metric tells the full story. See the FLUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
In 2016, Irish company Paddy Power merged with UK firm Betfair to form online gaming operator Flutter Entertainment. Today, Flutter has the top digital revenue share in the US, UK, Ireland, Australia, Italy, and many other countries. Some of its leading brands are FanDuel in the US, Sky Betting & Gaming and Paddy Power in the UK and Ireland, Sportsbet (acquired by Paddy Power beginning in 2009) in Australia, and Sisal in Italy. As of Dec. 31, 2025, the company offered products in over 100 countries and had an average of 15.9 million monthly users. In 2025, sports betting was 53% of revenue, online gaming 44%, and fantasy sports, horse racing, and other 3%. The company launched a predictive sports betting platform in late 2025.
69GF Score
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