FLUT (Flutter Entertainment) Selling and Marketing Expense : $3,164 Mil (TTM As of Mar. 2025)

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What is Flutter Entertainment Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Flutter Entertainment's Selling and Marketing Expense for the three months ended in Mar. 2025 was $840 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2025 was $3,164 Mil.

Flutter Entertainment Selling and Marketing Expense Historical Data

The historical data trend for Flutter Entertainment's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Flutter Entertainment Selling and Marketing Expense Chart

Flutter Entertainment Annual Data

Trend

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Selling and Marketing Expense

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2,819.00

3,014.00

3,776.00

3,205.00

Flutter Entertainment Quarterly Data
	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25
Selling and Marketing Expense	Get a 7-Day Free Trial															881.00	746.00	748.00	830.00	840.00

Flutter Entertainment Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was $3,164 Mil.

Flutter Entertainment Selling and Marketing Expense Related Terms

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Flutter Entertainment Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Flutter Entertainment PLC (NYSE:FLUT) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

FLTRl:UK FLTR:UK PPB:Germany PPB:Germany PPB:Germany

Address

300 Park Avenue South, New York, NY, USA, 10010

Website

https://www.flutter.com

In 2016, Irish company Paddy Power merged with UK firm Betfair to form online gaming operator Flutter Entertainment. Today, Flutter has the top digital revenue share in the US, UK and Ireland, Australia, and many other countries. Some of its main brands are FanDuel in the US, Sky Betting & Gaming and Paddy Power in the UK and Ireland, Sportsbet (acquired by Paddy Power in 2009) in Australia, and Sisal in Italy. As of Dec. 31, 2024, the company offered products in over 100 countries and had 13.9 million average monthly users. In 2024, sports betting was 56% of revenue, online gaming 40%, and fantasy sports, horse racing, and other 4%.