FLUT (Flutter Entertainment) GF Value Rank: 2 (As of Jul. 11, 2026) — 75% Below Median


FLUT Flutter Entertainment PLC FLUT
69 GF Score
Price $110.66
GF Value $312.22
Valuation Possible Value Trap
! 3 Warning Signs
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What is Flutter Entertainment GF Value Rank?

Flutter Entertainment FLUT -0.12% 69 GF Value Rank is 2 as of Jul. 11, 2026, which is 75% below its 10-year median of 8.00. GuruFocus rates FLUT with a GF Score™ of 69/100 and a GF Value™ of $312.22 (Possible Value Trap). The stock has 3 warning signs investors should review.

Flutter Entertainment has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Flutter Entertainment GF Value Rank Related Terms


FLUT vs DKNG, SGHC, CHDN: GF Value Rank Comparison

For the Gambling subindustry, Flutter Entertainment's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Flutter Entertainment GF Value Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Flutter Entertainment's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Flutter Entertainment's GF Value Rank falls into.


FLUT
69GF Score
Flutter Entertainment PLC FLUT
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 2 mean?
Flutter Entertainment (FLUT) has a GF Value Rank of 2 as of Jul. 11, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Flutter Entertainment and its competitors. This is 75% below median its historical median of 8.00. Over the past decade, Flutter Entertainment's GF Value Rank has ranged from 2.00 to 10.00.
Is Flutter Entertainment's GF Value Rank too high?
Flutter Entertainment's current GF Value Rank of 2 is 75% below median its 10-year median of 8.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, Flutter Entertainment has a GF Score™ of 69/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Flutter Entertainment's GF Value Rank compare to DKNG and SGHC?
Flutter Entertainment's GF Value Rank of 2 can be compared against companies in the Travel & Leisure industry. Historically, Flutter Entertainment's own GF Value Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Travel & Leisure company?
A good GF Value Rank depends on the Travel & Leisure industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Flutter Entertainment and its competitors. Flutter Entertainment's current GF Value Rank is 2, which is 75% below median its own 10-year median of 8.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Flutter Entertainment stock overvalued right now?
Based on GuruFocus' analysis, Flutter Entertainment (FLUT) is currently considered Possible Value Trap. The stock's GF Value™ is $312.22, compared to a current price of $110.66 — trading 64.6% below its estimated fair value. The current GF Value Rank is 2, which is 75% below median its 10-year median of 8.00. Flutter Entertainment's overall GF Score™ is 69/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Flutter Entertainment (FLUT), the current GF Value Rank is 2 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Flutter Entertainment (FLUT) Overvalued in 2026?

Based on GuruFocus' analysis, Flutter Entertainment stock appears to be undervalued. The current stock price of $110.66 is trading 64.6% below its estimated GF Value™ of $312.22. GuruFocus considers Flutter Entertainment to be Possible Value Trap.

Key valuation signals for FLUT:

  • GF Value Rank: 2 (75% below median its 10-year median of 8.00)
  • GF Value™: $312.22 vs. price of $110.66 (64.6% below fair value)
  • GF Score™: 69/100 with 3 warning signs

No single metric tells the full story. See the FLUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Flutter Entertainment Business Description

Other Exchanges FLTRl:UKFLTR:UKPPB:Germany
Address One Madison Avenue, New York, NY, USA, 10010
In 2016, Irish company Paddy Power merged with UK firm Betfair to form online gaming operator Flutter Entertainment. Today, Flutter has the top digital revenue share in the US, UK, Ireland, Australia, Italy, and many other countries. Some of its leading brands are FanDuel in the US, Sky Betting & Gaming and Paddy Power in the UK and Ireland, Sportsbet (acquired by Paddy Power beginning in 2009) in Australia, and Sisal in Italy. As of Dec. 31, 2025, the company offered products in over 100 countries and had an average of 15.9 million monthly users. In 2025, sports betting was 53% of revenue, online gaming 44%, and fantasy sports, horse racing, and other 3%. The company launched a predictive sports betting platform in late 2025.
69GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$110.66
Price
$312.22
GF Value