Flutter EntertainmentFLUT +0.67%69 Gross Margin % is 42.68% as of Mar. 2026, which is 28% below its 10-year median of 59.18. GuruFocus rates FLUT with a GF Score™ of 69/100 and a GF Value™ of $310.86 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 793 Travel & Leisure companies, Flutter Entertainment ranks better than 50.44% on this metric.
FLUT's Gross Margin % is ranked better than 50.44% of 793
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs FLUT: 44.25
Flutter Entertainment had a gross margin of 42.68% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Flutter Entertainment was -6.10% per year.
Flutter Entertainment (NYSE:FLUT) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Flutter Entertainment had a gross margin of 42.68% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Flutter Entertainment Gross Margin % Related Terms
Flutter Entertainment Gross Margin % Historical Data
* Premium members only.
The historical data trend for Flutter Entertainment's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FLUT vs DKNG, LNWO, SGHC: Gross Margin % Comparison
For the Gambling subindustry, Flutter Entertainment's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Flutter Entertainment Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Flutter Entertainment's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Flutter Entertainment's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Flutter Entertainment (FLUT) has a Gross Margin % of 42.68% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Flutter Entertainment and its competitors. This is 28% below median its historical median of 59.18. Over the past decade, Flutter Entertainment's Gross Margin % has ranged from 44.25 to 76.91. According to the industry distribution chart, Flutter Entertainment ranks #393 out of 793 companies in the Travel & Leisure industry, placing it in the top 49.6%.
Is Flutter Entertainment's Gross Margin % too high?
Flutter Entertainment's current Gross Margin % of 42.68% is 28% below median its 10-year median of 59.18. Over the past 10 years, this metric has ranged from a low of 44.25 to a high of 76.91. The Travel & Leisure industry median Gross Margin % is 44.02. Flutter Entertainment's value of 42.68% is 3% below this industry median. Based on the distribution chart, Flutter Entertainment ranks #393 out of 793 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Flutter Entertainment has a GF Score™ of 69/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Flutter Entertainment's Gross Margin % compare to DKNG and LNWO?
According to the Travel & Leisure industry distribution chart, Flutter Entertainment ranks #393 out of 793 companies for Gross Margin %. This puts Flutter Entertainment in the upper half of its industry. The industry median Gross Margin % is 44.02. Flutter Entertainment's value of 42.68% is 3% below this benchmark. Historically, Flutter Entertainment's own Gross Margin % has ranged from 44.25 to 76.91 over the past decade. While the company's 10-year median is 59.18 vs. the industry median of 44.02, Flutter Entertainment has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Flutter Entertainment's current Gross Margin % of 42.68% is 3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Flutter Entertainment and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Flutter Entertainment's current Gross Margin % is 42.68%, which is 28% below median its own 10-year median of 59.18. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Flutter Entertainment stock overvalued right now?
Based on GuruFocus' analysis, Flutter Entertainment (FLUT) is currently considered Possible Value Trap. The stock's GF Value™ is $310.86, compared to a current price of $98.51 — trading 68.3% below its estimated fair value. The current Gross Margin % is 42.68%, which is 28% below median its 10-year median of 59.18 and 3% below the Travel & Leisure industry median of 44.02. Flutter Entertainment's overall GF Score™ is 69/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Flutter Entertainment (FLUT), the current Gross Margin % is 42.68% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Flutter Entertainment (FLUT) Overvalued in 2026?
Based on GuruFocus' analysis, Flutter Entertainment stock appears to be undervalued.
The current stock price of $98.51 is trading 68.3% below its estimated GF Value™ of $310.86.
GuruFocus considers Flutter Entertainment to be Possible Value Trap.
Key valuation signals for FLUT:
Gross Margin %: 42.68% (28% below median its 10-year median of 59.18)
GF Value™: $310.86 vs. price of $98.51 (68.3% below fair value)
Industry Position: 3% below the Travel & Leisure median (#393 of 793)
No single metric tells the full story. See the FLUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
In 2016, Irish company Paddy Power merged with UK firm Betfair to form online gaming operator Flutter Entertainment. Today, Flutter has the top digital revenue share in the US, UK, Ireland, Australia, Italy, and many other countries. Some of its leading brands are FanDuel in the US, Sky Betting & Gaming and Paddy Power in the UK and Ireland, Sportsbet (acquired by Paddy Power beginning in 2009) in Australia, and Sisal in Italy. As of Dec. 31, 2025, the company offered products in over 100 countries and had an average of 15.9 million monthly users. In 2025, sports betting was 53% of revenue, online gaming 44%, and fantasy sports, horse racing, and other 3%. The company launched a predictive sports betting platform in late 2025.
69GF Score
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