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Flutter Entertainment has the Profitability Rank of 6.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Flutter Entertainment Profitability Rank Related Terms
FLUT vs DKNG, SGHC, CHDN: Profitability Rank Comparison
For the Gambling subindustry, Flutter Entertainment's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Flutter Entertainment Profitability Rank vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Flutter Entertainment's Profitability Rank distribution charts can be found below:
* The bar in red indicates where Flutter Entertainment's Profitability Rank falls into.
Flutter Entertainment Profitability Rank Calculation
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Flutter Entertainment has the Profitability Rank of 6.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Flutter Entertainment (FLUT) has a Profitability Rank of 6 as of Mar. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Flutter Entertainment and its competitors. This is 25% below median its historical median of 8.00. Over the past decade, Flutter Entertainment's Profitability Rank has ranged from 5.00 to 10.00.
Is Flutter Entertainment's Profitability Rank too high?
Flutter Entertainment's current Profitability Rank of 6 is 25% below median its 10-year median of 8.00. Over the past 10 years, this metric has ranged from a low of 5.00 to a high of 10.00. Overall, Flutter Entertainment has a GF Score™ of 69/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Flutter Entertainment's Profitability Rank compare to DKNG and SGHC?
Flutter Entertainment's Profitability Rank of 6 can be compared against companies in the Travel & Leisure industry. Historically, Flutter Entertainment's own Profitability Rank has ranged from 5.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Travel & Leisure company?
A good Profitability Rank depends on the Travel & Leisure industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Flutter Entertainment and its competitors. Flutter Entertainment's current Profitability Rank is 6, which is 25% below median its own 10-year median of 8.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Flutter Entertainment stock overvalued right now?
Based on GuruFocus' analysis, Flutter Entertainment (FLUT) is currently considered Possible Value Trap. The stock's GF Value™ is $313.83, compared to a current price of $109.06 — trading 65.2% below its estimated fair value. The current Profitability Rank is 6, which is 25% below median its 10-year median of 8.00. Flutter Entertainment's overall GF Score™ is 69/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Flutter Entertainment (FLUT), the current Profitability Rank is 6 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Flutter Entertainment (FLUT) Overvalued in 2026?
Based on GuruFocus' analysis, Flutter Entertainment stock appears to be undervalued.
The current stock price of $109.06 is trading 65.2% below its estimated GF Value™ of $313.83.
GuruFocus considers Flutter Entertainment to be Possible Value Trap.
Key valuation signals for FLUT:
Profitability Rank: 6 (25% below median its 10-year median of 8.00)
GF Value™: $313.83 vs. price of $109.06 (65.2% below fair value)
No single metric tells the full story. See the FLUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
In 2016, Irish company Paddy Power merged with UK firm Betfair to form online gaming operator Flutter Entertainment. Today, Flutter has the top digital revenue share in the US, UK, Ireland, Australia, Italy, and many other countries. Some of its leading brands are FanDuel in the US, Sky Betting & Gaming and Paddy Power in the UK and Ireland, Sportsbet (acquired by Paddy Power beginning in 2009) in Australia, and Sisal in Italy. As of Dec. 31, 2025, the company offered products in over 100 countries and had an average of 15.9 million monthly users. In 2025, sports betting was 53% of revenue, online gaming 44%, and fantasy sports, horse racing, and other 3%. The company launched a predictive sports betting platform in late 2025.
69GF Score
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