FLUT (Flutter Entertainment) Momentum Rank: 4 (As of Sep. 09, 2026) — 33% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FLUT Flutter Entertainment PLC FLUT
73 GF Score
Price $100.70
GF Value $298.58
Valuation Possible Value Trap
! 6 Warning Signs
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What is Flutter Entertainment Momentum Rank?

Flutter Entertainment FLUT +0.59% 73 Momentum Rank is 4 as of Sep. 09, 2026, which is 33% below its 10-year median of 6.00. GuruFocus rates FLUT with a GF Score™ of 73/100 and a GF Value™ of $298.58 (Possible Value Trap). The stock has 6 warning signs investors should review.

Flutter Entertainment has the Momentum Rank of 4.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Flutter Entertainment Momentum Rank Related Terms

FLUT vs DKNG, SGHC, LNWO: Momentum Rank Comparison

For the Gambling subindustry, Flutter Entertainment's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Flutter Entertainment Momentum Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Flutter Entertainment's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Flutter Entertainment's Momentum Rank falls into.


FLUT
73GF Score
Flutter Entertainment PLC FLUT
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 4 mean?
Flutter Entertainment (FLUT) has a Momentum Rank of 4 as of Sep. 09, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Flutter Entertainment and its competitors. This is 33% below median its historical median of 6.00. Over the past decade, Flutter Entertainment's Momentum Rank has ranged from 1.00 to 10.00.
Is Flutter Entertainment's Momentum Rank too high?
Flutter Entertainment's current Momentum Rank of 4 is 33% below median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Flutter Entertainment has a GF Score™ of 73/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Flutter Entertainment's Momentum Rank compare to DKNG and SGHC?
Flutter Entertainment's Momentum Rank of 4 can be compared against companies in the Travel & Leisure industry. Historically, Flutter Entertainment's own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Travel & Leisure company?
A good Momentum Rank depends on the Travel & Leisure industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Flutter Entertainment and its competitors. Flutter Entertainment's current Momentum Rank is 4, which is 33% below median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Flutter Entertainment stock overvalued right now?
Based on GuruFocus' analysis, Flutter Entertainment (FLUT) is currently considered Possible Value Trap. The stock's GF Value™ is $298.58, compared to a current price of $100.70 — trading 66.3% below its estimated fair value. The current Momentum Rank is 4, which is 33% below median its 10-year median of 6.00. Flutter Entertainment's overall GF Score™ is 73/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Flutter Entertainment (FLUT), the current Momentum Rank is 4 as of Sep. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Flutter Entertainment (FLUT) Overvalued in 2026?

Based on GuruFocus' analysis, Flutter Entertainment stock appears to be undervalued. The current stock price of $100.70 is trading 66.3% below its estimated GF Value™ of $298.58. GuruFocus considers Flutter Entertainment to be Possible Value Trap.

Key valuation signals for FLUT:

  • Momentum Rank: 4 (33% below median its 10-year median of 6.00)
  • GF Value™: $298.58 vs. price of $100.70 (66.3% below fair value)
  • GF Score™: 73/100 with 6 warning signs

No single metric tells the full story. See the FLUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Flutter Entertainment Business Description

Other Exchanges FLTRl:UKFLTR:UKPPB:Germany
Address One Madison Avenue, New York, NY, USA, 10010
In 2016, Irish company Paddy Power merged with UK firm Betfair to form online gaming operator Flutter Entertainment. Today, Flutter has the top digital revenue share in the US, UK, Ireland, Australia, Italy, and many other countries. Some of its leading brands are FanDuel in the US, Sky Betting & Gaming and Paddy Power in the UK and Ireland, Sportsbet (acquired by Paddy Power beginning in 2009) in Australia, and Sisal in Italy. As of Dec. 31, 2025, the company offered products in over 100 countries and had an average of 15.9 million monthly users. In 2025, sports betting was 53% of revenue, online gaming 44%, and fantasy sports, horse racing, and other 3%. The company launched a predictive sports betting platform in late 2025.
73GF Score

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Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$100.70
Price
$298.58
GF Value