Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Asia Sermkij Leasing PCLBKK:ASK +2.52%52 Gross Margin % is 67.34% as of Mar. 2026, which is 7% below its 10-year median of 72.58. GuruFocus rates BKK:ASK with a GF Score™ of 52/100 and a GF Value™ of ฿1,389.43 (Possible Value Trap). The stock has 8 warning signs investors should review. Among 387 Credit Services companies, Asia Sermkij Leasing PCL ranks better than 63.05% on this metric.
BKK:ASK's Gross Margin % is ranked better than 63.05% of 387
companies
in the Credit Services industry
Industry Median: 51.81
vs BKK:ASK: 62.90
Asia Sermkij Leasing PCL had a gross margin of 67.34% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Asia Sermkij Leasing PCL was -4.80% per year.
Asia Sermkij Leasing PCL (BKK:ASK) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Asia Sermkij Leasing PCL had a gross margin of 67.34% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Asia Sermkij Leasing PCL Gross Margin % Related Terms
Asia Sermkij Leasing PCL Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Credit Services subindustry, Asia Sermkij Leasing PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Asia Sermkij Leasing PCL Gross Margin % vs Credit Services Industry
For the Credit Services industry and Financial Services sector, Asia Sermkij Leasing PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Asia Sermkij Leasing PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Asia Sermkij Leasing PCL (BKK:ASK) has a Gross Margin % of 67.34% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Asia Sermkij Leasing PCL and its competitors. This is near median its historical median of 72.58. Over the past decade, Asia Sermkij Leasing PCL's Gross Margin % has ranged from 60.28 to 76.24. According to the industry distribution chart, Asia Sermkij Leasing PCL ranks #143 out of 387 companies in the Credit Services industry, placing it in the top 37%.
Is Asia Sermkij Leasing PCL's Gross Margin % too high?
Asia Sermkij Leasing PCL's current Gross Margin % of 67.34% is near median its 10-year median of 72.58. Over the past 10 years, this metric has ranged from a low of 60.28 to a high of 76.24. The Credit Services industry median Gross Margin % is 51.81. Asia Sermkij Leasing PCL's value of 67.34% is 30% above this industry median. Based on the distribution chart, Asia Sermkij Leasing PCL ranks #143 out of 387 companies in the Credit Services industry, which is above the industry midpoint. Overall, Asia Sermkij Leasing PCL has a GF Score™ of 52/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Asia Sermkij Leasing PCL's Gross Margin % compare to V and MA?
According to the Credit Services industry distribution chart, Asia Sermkij Leasing PCL ranks #143 out of 387 companies for Gross Margin %. This puts Asia Sermkij Leasing PCL in the upper half of its industry. The industry median Gross Margin % is 51.81. Asia Sermkij Leasing PCL's value of 67.34% is 30% above this benchmark. Historically, Asia Sermkij Leasing PCL's own Gross Margin % has ranged from 60.28 to 76.24 over the past decade. While the company's 10-year median is 72.58 vs. the industry median of 51.81, Asia Sermkij Leasing PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Credit Services company?
The median Gross Margin % among Credit Services companies is 51.81, based on 387 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Asia Sermkij Leasing PCL's current Gross Margin % of 67.34% is 30% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Asia Sermkij Leasing PCL and its competitors. For the Credit Services industry, the median Gross Margin % is 51.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Asia Sermkij Leasing PCL's current Gross Margin % is 67.34%, which is near median its own 10-year median of 72.58. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Asia Sermkij Leasing PCL stock overvalued right now?
Based on GuruFocus' analysis, Asia Sermkij Leasing PCL (BKK:ASK) is currently considered Possible Value Trap. The stock's GF Value™ is ฿1,389.43, compared to a current price of ฿12.20 — trading 99.1% below its estimated fair value. The current Gross Margin % is 67.34%, which is near median its 10-year median of 72.58 and 30% above the Credit Services industry median of 51.81. Asia Sermkij Leasing PCL's overall GF Score™ is 52/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Asia Sermkij Leasing PCL (BKK:ASK), the current Gross Margin % is 67.34% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Asia Sermkij Leasing PCL (BKK:ASK) Overvalued in 2026?
Based on GuruFocus' analysis, Asia Sermkij Leasing PCL stock appears to be undervalued.
The current stock price of ฿12.20 is trading 99.1% below its estimated GF Value™ of ฿1,389.43.
GuruFocus considers Asia Sermkij Leasing PCL to be Possible Value Trap.
Key valuation signals for BKK:ASK:
Gross Margin %: 67.34% (near median its 10-year median of 72.58)
GF Value™: ฿1,389.43 vs. price of ฿12.20 (99.1% below fair value)
Industry Position: 30% above the Credit Services median (#143 of 387)
No single metric tells the full story. See the BKK:ASK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asia Sermkij Leasing PCL operates a hire purchase business for all types of automobiles in the form of new car financing to its customers in Bangkok and the metropolitan area. Subsequently, the company has expanded its business into used car hire purchases, personal loans, and floor plan financing, as well as other services such as auto registration, tax renewal, and insurance services. The company has reportable operating segments: Hire purchase, Leasing, Loan, and Insurance broker. The majority of its revenue is generated from the Hire purchase segment, which provides auto and machine hire purchase services for consumers and commercial customers.
52GF Score
Get the complete analysis for BKK:ASK
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BKK:ASK has been successfully added to your 
