AFG (American Financial Group) Intangible Assets: $327 Mil (As of Mar. 2026)


AFG American Financial Group Inc AFG
80 GF Score
Price $141.38
GF Value $127.11
Valuation Modestly Overvalued
! 4 Warning Signs
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What is American Financial Group Intangible Assets?

American Financial Group AFG -0.64% 80 Intangible Assets is $327 Mil as of Mar. 2026. GuruFocus rates AFG with a GF Score™ of 80/100 and a GF Value™ of $127.11 (Modestly Overvalued). The stock has 4 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. American Financial Group's intangible assets for the quarter that ended in Mar. 2026 was $327 Mil.

American Financial Group  (NYSE:AFG) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

American Financial Group Intangible Assets Related Terms

American Financial Group Intangible Assets Historical Data

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The historical data trend for American Financial Group's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

American Financial Group Intangible Assets Chart

American Financial Group Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intangible Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 246.00 246.00 305.00 305.00 327.00

American Financial Group Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 305.00 305.00 327.00 327.00 327.00
AFG
80GF Score
American Financial Group Inc AFG
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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American Financial Group Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $327 Mil mean?
American Financial Group (AFG) has a Intangible Assets of $327 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on American Financial Group and its competitors.
Is American Financial Group's Intangible Assets too high?
American Financial Group's current Intangible Assets is $327 Mil. Overall, American Financial Group has a GF Score™ of 80/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does American Financial Group's Intangible Assets compare to CNA and ORI?
American Financial Group's Intangible Assets of $327 Mil can be compared against companies in the Insurance industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for an Insurance company?
A good Intangible Assets depends on the Insurance industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on American Financial Group and its competitors. American Financial Group's current Intangible Assets is $327 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is American Financial Group stock overvalued right now?
Based on GuruFocus' analysis, American Financial Group (AFG) is currently considered Modestly Overvalued. The stock's GF Value™ is $127.11, compared to a current price of $141.38 — trading 11.2% above its estimated fair value. The current Intangible Assets is $327 Mil. American Financial Group's overall GF Score™ is 80/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For American Financial Group (AFG), the current Intangible Assets is $327 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is American Financial Group (AFG) Overvalued in 2026?

Based on GuruFocus' analysis, American Financial Group stock appears to be overvalued. The current stock price of $141.38 is trading 11.2% above its estimated GF Value™ of $127.11. GuruFocus considers American Financial Group to be Modestly Overvalued.

Key valuation signals for AFG:

  • Intangible Assets: $327 Mil
  • GF Value™: $127.11 vs. price of $141.38 (11.2% above fair value)
  • GF Score™: 80/100 with 4 warning signs

No single metric tells the full story. See the AFG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

American Financial Group Business Description

Other Exchanges QFI:Germany
Address 301 East Fourth Street, Cincinnati, OH, USA, 45202
American Financial Group Inc is an insurance holding company. Through its subsidiaries, it is engaged in the property and casualty insurance business, focusing on specialized commercial products for businesses. The group operates through two segments: Property and Casualty Insurance, which generates maximum revenue, and Other. The Property and Casualty Insurance segment is further divided into different sub-segments, such as Property and transportation, Specialty casualty, and Specialty financial. These sub-segments offer insurance coverage for vehicles and commercial property, customized programs for small to mid-sized businesses, workers' compensation insurance, risk management insurance programs for lending and leasing institutions, trade credit insurance, and other insurance products.
80GF Score

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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$141.38
Price
$127.11
GF Value