AFG (American Financial Group) Intangible Assets : $305 Mil (As of Dec. 2024)

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What is American Financial Group Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. American Financial Group's intangible assets for the quarter that ended in Dec. 2024 was $305 Mil.

American Financial Group Intangible Assets Historical Data

The historical data trend for American Financial Group's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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American Financial Group Intangible Assets Chart

American Financial Group Annual Data

Trend

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Intangible Assets

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176.00

246.00

305.00

American Financial Group Quarterly Data
	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24
Intangible Assets	Get a 7-Day Free Trial															305.00	305.00	305.00	305.00	305.00

American Financial Group Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

American Financial Group (NYSE:AFG) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

American Financial Group Intangible Assets Related Terms

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American Financial Group Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Insurance » American Financial Group Inc (NYSE:AFG) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

QFI:Germany

Address

301 East Fourth Street, Cincinnati, OH, USA, 45202

Website

https://www.afginc.com

American Financial Group Inc is a holding company that is engaged in property and casualty insurance services. The company has a focus on specialized commercial products for businesses. The Company operates through two segments: Property & Casualty Insurance and Other. The Property & Casualty segment includes Property & Transportation, covering buses, trucks, marine, agriculture, and commercial property; Specialty Casualty, offering excess & surplus, liability, and professional insurance; and Specialty Financial, providing risk management for lending and leasing institutions, fidelity and surety products, and trade credit insurance. The company's insurance operations are conducted through the Great American Insurance Group.

Executives

Von Lehman John I	director	301 EAST FOURTH STREET, 38TH FLOOR, CINCINNATI OH 45202
Gregory G Joseph	director	301 EAST FOURTH STREET, CINCINNATI OH 45202
Amy Y Murray	director	3429 ARNOLD STREET, CINCINNATI OH 45202
James E Evans	director, officer: Sr. V. Pres. & Gen. Counsel	301 E FOURTH STREET, CINCINNATI OH 45202
Mark A Weiss	officer: Senior VP & General Counsel	301 EAST FOURTH STREET, CINCINNATI OH 45202
Brian S. Hertzman	other: principal financial officer	301 EAST FOURTH STREET, CINCINNATI OH 45202
Michelle A Gillis	officer: Sr. Vice President	301 E. FOURTH STREET, 39TH FLOOR, CINCINNATI OH 45202
William W Verity	director	301 EAST FOURTH STREET, CINCINNATI OH 45202
Terry S Jacobs	director	301 EAST FOURTH STREET, CINCINNATI OH 45202
John B Berding	director	301 E. FOURTH ST., 27TH FLOOR, CINCINNATI OH 45202
Thompson David Lawrence Jr	officer: President of Subsidiary	301 EAST FOURTH STREET, CINCINNATI OH 45202
Lindner Carl H Iii	director, officer: Co-President	14TH FLOOR PROVIDENT TOWER, ONE EAST FOURTH STREET, CINCINNATI OH 45202
S Craig Lindner	director, officer: Co-President	ONE EAST FOURTH STREET, CINCINNATI OH 45202
Vito C Peraino	officer: Sr. VP & General Counsel	301 EAST FOURTH STREET, CINCINNATI OH 45202
Evans N Nwankwo	director	301 EAST FOURTH STREET, 38TH FLOOR, CINCINNATI OH 45202