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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Upstart Holdings's intangible assets for the quarter that ended in Mar. 2026 was MXN1,354 Mil.
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Upstart Holdings Intangible Assets Related Terms
Upstart Holdings Intangible Assets Historical Data
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The historical data trend for Upstart Holdings's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
What does a Intangible Assets of MXN1,354 Mil mean?
Upstart Holdings (MEX:UPST) has a Intangible Assets of MXN1,354 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Upstart Holdings and its competitors.
Is Upstart Holdings' Intangible Assets too high?
Upstart Holdings' current Intangible Assets is MXN1,354 Mil. Overall, Upstart Holdings has a GF Score™ of 50/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Upstart Holdings' Intangible Assets compare to WU and BFH?
Upstart Holdings' Intangible Assets of MXN1,354 Mil can be compared against companies in the Credit Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Credit Services company?
A good Intangible Assets depends on the Credit Services industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Upstart Holdings and its competitors. Upstart Holdings's current Intangible Assets is MXN1,354 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upstart Holdings stock overvalued right now?
Based on GuruFocus' analysis, Upstart Holdings (MEX:UPST) is currently considered Possible Value Trap. The stock's GF Value™ is MXN1,118.78, compared to a current price of MXN516.67 — trading 53.8% below its estimated fair value. The current Intangible Assets is MXN1,354 Mil. Upstart Holdings' overall GF Score™ is 50/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Upstart Holdings (MEX:UPST), the current Intangible Assets is MXN1,354 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Upstart Holdings (MEX:UPST) Overvalued in 2026?
Based on GuruFocus' analysis, Upstart Holdings stock appears to be undervalued.
The current stock price of MXN516.67 is trading 53.8% below its estimated GF Value™ of MXN1,118.78.
GuruFocus considers Upstart Holdings to be Possible Value Trap.
Key valuation signals for MEX:UPST:
Intangible Assets: MXN1,354 Mil
GF Value™: MXN1,118.78 vs. price of MXN516.67 (53.8% below fair value)
No single metric tells the full story. See the MEX:UPST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The company support development of different lending product offerings, which are grouped into three operating segments - Personal Lending (unsecured personal loans and small dollar loans), Auto Lending (auto refinance, auto retail loans, and auto secured personal loans), and Other (HELOCs and other).
50GF Score
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