Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Affirm HoldingsAFRM +0.61%83 Intrinsic Value: Projected FCF is $15.63 as of Aug. 27, 2026. GuruFocus rates AFRM with a GF Score™ of 83/100 and a GF Value™ of $73.78 (Fairly Valued). The stock has 7 warning signs investors should review. Among 312 Credit Services companies, Affirm Holdings ranks worse than 87.82% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-08-27), Affirm Holdings's Intrinsic Value: Projected FCF is $15.63. The stock price of Affirm Holdings is $76.93. Therefore, Affirm Holdings's Price-to-Intrinsic-Value-Projected-FCF of today is 4.9.
The historical rank and industry rank for Affirm Holdings's Intrinsic Value: Projected FCF or its related term are showing as below:
AFRM'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 2.93 Med: 6.22 Max: 9.99
Current: 4.92
During the past 7 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Affirm Holdings was 9.99. The lowest was 2.93. And the median was 6.22.
AFRM's Price-to-Projected-FCF is ranked worse than 87.82% of 312
companies
in the Credit Services industry
Industry Median: 0.735
vs AFRM: 4.92
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Affirm Holdings's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
76.93
/
15.634849534674
=
4.92
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Affirm Holdings Intrinsic Value: Projected FCF Related Terms
Affirm Holdings Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Affirm Holdings's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
AFRM vs SYF, SOFI, ALLY: Intrinsic Value: Projected FCF Comparison
For the Credit Services subindustry, Affirm Holdings's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Affirm Holdings Price-to-Projected-FCF vs Credit Services Industry
For the Credit Services industry and Financial Services sector, Affirm Holdings's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Affirm Holdings's Price-to-Projected-FCF falls into.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of $15.63 mean?
Affirm Holdings (AFRM) has a Intrinsic Value: Projected FCF of $15.63 as of Aug. 27, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Affirm Holdings and its competitors. According to the industry distribution chart, Affirm Holdings ranks #274 out of 312 companies in the Credit Services industry, placing it in the top 87.8%.
Is Affirm Holdings' Intrinsic Value: Projected FCF too high?
Affirm Holdings' current Intrinsic Value: Projected FCF is $15.63. The Credit Services industry median Intrinsic Value: Projected FCF is 0.74. Affirm Holdings' value of $15.63 is 2026.5% above this industry median. Based on the distribution chart, Affirm Holdings ranks #274 out of 312 companies in the Credit Services industry, which is in the bottom quartile relative to peers. Overall, Affirm Holdings has a GF Score™ of 83/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Affirm Holdings' Intrinsic Value: Projected FCF compare to SYF and SOFI?
According to the Credit Services industry distribution chart, Affirm Holdings ranks #274 out of 312 companies for Intrinsic Value: Projected FCF. This places Affirm Holdings in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.74. Affirm Holdings' value of $15.63 is 2026.5% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Credit Services company?
The median Intrinsic Value: Projected FCF among Credit Services companies is 0.74, based on 312 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Affirm Holdings's current Intrinsic Value: Projected FCF of $15.63 is 2026.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Affirm Holdings and its competitors. For the Credit Services industry, the median Intrinsic Value: Projected FCF is 0.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Affirm Holdings's current Intrinsic Value: Projected FCF is $15.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Affirm Holdings stock overvalued right now?
Based on GuruFocus' analysis, Affirm Holdings (AFRM) is currently considered Fairly Valued. The stock's GF Value™ is $73.78, compared to a current price of $76.93 — trading 4.3% above its estimated fair value. The current Intrinsic Value: Projected FCF is $15.63 and 2026.5% above the Credit Services industry median of 0.74. Affirm Holdings' overall GF Score™ is 83/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Affirm Holdings (AFRM), the current Intrinsic Value: Projected FCF is $15.63 as of Aug. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Affirm Holdings (AFRM) Overvalued in 2026?
Based on GuruFocus' analysis, Affirm Holdings stock appears to be overvalued.
The current stock price of $76.93 is trading 4.3% above its estimated GF Value™ of $73.78.
GuruFocus considers Affirm Holdings to be Fairly Valued.
Key valuation signals for AFRM:
Intrinsic Value: Projected FCF: $15.63
GF Value™: $73.78 vs. price of $76.93 (4.3% above fair value)
Industry Position: 2026.5% above the Credit Services median (#274 of 312)
No single metric tells the full story. See the AFRM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Founded in 2012, Affirm is a market leader in the buy now, pay later space with around $36 billion in transaction volume in fiscal 2025. Affirm offers both zero-interest financing, which is merchant subsidized, and interest-bearing loans, which function as personal loans that are approved on a per-transaction basis. Over 70% of Affirm's transaction volume comes from its interest-bearing loans, which also constitute the majority of its revenue. Affirm primarily operates in the United States, which accounted for more than 95% of its revenue in 2025, but it has also expanded to Canada and the United Kingdom.
83GF Score
Get the complete analysis for AFRM
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
AFRM has been successfully added to your 
