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GTN (Gray Media) Intrinsic Value: Projected FCF : $29.98 (As of Jun. 29, 2025)


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What is Gray Media Intrinsic Value: Projected FCF?

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2025-06-29), Gray Media's Intrinsic Value: Projected FCF is $29.98. The stock price of Gray Media is $4.51. Therefore, Gray Media's Price-to-Intrinsic-Value-Projected-FCF of today is 0.2.

The historical rank and industry rank for Gray Media's Intrinsic Value: Projected FCF or its related term are showing as below:

GTN' s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 0.09   Med: 0.37   Max: 1.14
Current: 0.15

During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Gray Media was 1.14. The lowest was 0.09. And the median was 0.37.

GTN's Price-to-Projected-FCF is ranked better than
96.1% of 589 companies
in the Media - Diversified industry
Industry Median: 0.86 vs GTN: 0.15

Gray Media Intrinsic Value: Projected FCF Historical Data

The historical data trend for Gray Media's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Gray Media Intrinsic Value: Projected FCF Chart

Gray Media Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Intrinsic Value: Projected FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only 60.53 61.16 71.67 75.43 35.32

Gray Media Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
Intrinsic Value: Projected FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 51.42 39.61 56.51 35.32 37.54

Competitive Comparison of Gray Media's Intrinsic Value: Projected FCF

For the Broadcasting subindustry, Gray Media's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Gray Media's Price-to-Projected-FCF Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Gray Media's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where Gray Media's Price-to-Projected-FCF falls into.


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Gray Media Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)


Add all the Free Cash Flow together and divide 6 will get Gray Media's Free Cash Flow(6 year avg) = $372.48.

Gray Media's Intrinsic Value: Projected FCF for today is calculated as

Intrinsic Value: Projected FCF=(Growth Multiple*Free Cash Flow (6 year avg)+Total Stockholders Equity (Mar25)*0.8)/Shares Outstanding (Diluted Average)
=(14.761153476909*372.48+1345*0.8)/96.000
=68.48

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Gray Media  (NYSE:GTN) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

Gray Media's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=4.51/68.48160882374
=0.07

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Gray Media Intrinsic Value: Projected FCF Related Terms

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Gray Media Business Description

Traded in Other Exchanges
Address
4370 Peachtree Road NE, Suite 400, Atlanta, GA, USA, 30319
Gray Media Inc is a multimedia company. The company owns and operates local television stations and digital assets. It also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with digital products and services. Its additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Executives
Richard Lee Boger director
Paul Mctear director 1451 WEST CYPRESS CREEK ROAD, SUITE 300, FORT LAUDERDALE FL 33309
Kevin Paul Latek officer: EVP Chief L & D Officer 4370 PEACHTREE ROAD, NE, ATLANTA GA 30319
Howell Hilton H Jr director, officer: Chairman, President & CEO 4370 PEACHTREE ROAD, N.E., ATLANTA GA 30319
Robin Robinson Howell director 3656 TUXEDO ROAD NW, ATLANTA GA 30305
T L Elder director 5087 PINE BARK CIRCLE, DUNWOODY GA 30338
Sandra Breland Mcnamara officer: Executive Vice President, COO 4370 PEACHTREE ROAD, NE, ATLANTA GA 30319
Harriett J Robinson director
D Patrick Laplatney director 1451 WEST CYPRUS CREEK ROAD, SUITE 300, FORT LAUDERDALE FL 33309
Cowart Jackson S Iv officer: Chief Accounting Officer 126 N WASHINGTON STREET, ALBANY GA 31701
James C Ryan officer: EVP & Chief Financial Officer
Lorri Mcclain director 4370 PEACHTREE ROAD, NE, ATLANTA GA 30319
Robert Lawrence Smith officer: SVP & COO 4370 PEACHTREE ROAD NE, SUITE 400, ATLANTA GA 30319
Spainhour Sterling A Jr. director 4370 PEACHTREE ROAD, NE, ATLANTA GA 30319
Bankers Fidelity Life Insurance Co 10 percent owner 4370 PEACHTREE ROAD NE, ATLANTA GA 30319