The historical rank and industry rank for Rocky Mountain Chocolate Factory's Net Margin % or its related term are showing as below:
RMCF'
s Net Margin % Range Over the Past 10 Years
Min: -20.7 Med: -2.65 Max: 9.01
Current: -16.58
RMCF's Net Margin % is ranked worse than 89.86% of 1952
companies
in the Consumer Packaged Goods industry
Industry Median: 3.51
vs RMCF: -16.58
Rocky Mountain Chocolate Factory (NAS:RMCF) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Rocky Mountain Chocolate Factory Net Margin % Related Terms
Rocky Mountain Chocolate Factory Net Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Mountain Chocolate Factory Net Margin % Chart
For the Confectioners subindustry, Rocky Mountain Chocolate Factory's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Mountain Chocolate Factory Net Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Rocky Mountain Chocolate Factory's Net Margin % distribution charts can be found below:
* The bar in red indicates where Rocky Mountain Chocolate Factory's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Mountain Chocolate Factory (RMCF) has a Net Margin % of -50.59% as of Feb. 2026. Net margin is the ratio of total net income to net sales. View historical data on Rocky Mountain Chocolate Factory and its competitors. According to the industry distribution chart, Rocky Mountain Chocolate Factory ranks #1754 out of 1952 companies in the Consumer Packaged Goods industry, placing it in the top 89.9%.
Is Rocky Mountain Chocolate Factory's Net Margin % too high?
Rocky Mountain Chocolate Factory's current Net Margin % is -50.59%. Based on the distribution chart, Rocky Mountain Chocolate Factory ranks #1754 out of 1952 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Rocky Mountain Chocolate Factory has a GF Score™ of 58/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Mountain Chocolate Factory's Net Margin % compare to SOWG and MDLZ?
According to the Consumer Packaged Goods industry distribution chart, Rocky Mountain Chocolate Factory ranks #1754 out of 1952 companies for Net Margin %. This places Rocky Mountain Chocolate Factory in the lower half of its industry. The industry median Net Margin % is 3.51. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Consumer Packaged Goods company?
The median Net Margin % among Consumer Packaged Goods companies is 3.51, based on 1,952 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Rocky Mountain Chocolate Factory and its competitors. For the Consumer Packaged Goods industry, the median Net Margin % is 3.51 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Mountain Chocolate Factory's current Net Margin % is -50.59%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Mountain Chocolate Factory stock overvalued right now?
Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory (RMCF) is currently considered Modestly Undervalued. The stock's GF Value™ is $1.92, compared to a current price of $1.50 — trading 21.9% below its estimated fair value. The current Net Margin % is -50.59%. Rocky Mountain Chocolate Factory's overall GF Score™ is 58/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Rocky Mountain Chocolate Factory (RMCF), the current Net Margin % is -50.59% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Mountain Chocolate Factory (RMCF) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory stock appears to be undervalued.
The current stock price of $1.50 is trading 21.9% below its estimated GF Value™ of $1.92.
GuruFocus considers Rocky Mountain Chocolate Factory to be Modestly Undervalued.
Key valuation signals for RMCF:
Net Margin %: -50.59%
GF Value™: $1.92 vs. price of $1.50 (21.9% below fair value)
No single metric tells the full story. See the RMCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Mountain Chocolate Factory Business Description
Rocky Mountain Chocolate Factory Inc operates as a manufacturer of chocolate candies and confectionery products. The company prepares numerous products, including caramel apples in the store. The business activity of the firm functions through Franchising, Manufacturing, Retail Stores, and Others. The company derives maximum revenue through manufacturing activities. The products of the company include varieties of Clusters, Caramels, Creams, Toffees, Mints, and Truffles.
58GF Score
Get the complete analysis for RMCF
Net Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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