RMCF (Rocky Mountain Chocolate Factory) ROCE %: -84.01% (As of Feb. 2026)

What is Rocky Mountain Chocolate Factory ROCE %?

Rocky Mountain Chocolate Factory RMCF -6.83% 58 ROCE % is -84.01% as of Feb. 2026. GuruFocus rates RMCF with a GF Score™ of 58/100 and a GF Value™ of $1.92 (Modestly Undervalued). The stock has 9 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Rocky Mountain Chocolate Factory's annualized ROCE % for the quarter that ended in Feb. 2026 was -84.01%.

Rocky Mountain Chocolate Factory (NAS:RMCF) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Rocky Mountain Chocolate Factory ROCE % Related Terms

Rocky Mountain Chocolate Factory ROCE % Historical Data

* Premium members only.

The historical data trend for Rocky Mountain Chocolate Factory's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Mountain Chocolate Factory ROCE % Chart

Rocky Mountain Chocolate Factory Annual Data

Trend

Feb17

Feb18

Feb19

Feb20

Feb21

Feb22

Feb23

Feb24

Feb25

Feb26

ROCE %

Get a 7-Day Free Trial

-2.42

-25.24

-32.72

-42.28

-25.48

Rocky Mountain Chocolate Factory Quarterly Data
	May21	Aug21	Nov21	Feb22	May22	Aug22	Nov22	Feb23	May23	Aug23	Nov23	Feb24	May24	Aug24	Nov24	Feb25	May25	Aug25	Nov25	Feb26
ROCE %	Get a 7-Day Free Trial															-68.33	-3.85	-12.78	2.28	-84.01

58GF Score

Rocky Mountain Chocolate Factory Inc RMCF

ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.

View Full Analysis

Rocky Mountain Chocolate Factory ROCE % Calculation

Rocky Mountain Chocolate Factory's annualized ROCE % for the fiscal year that ended in Feb. 2026 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Feb. 2026 )		(A: Feb. 2025 )		(A: Feb. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Feb. 2026 )		(A: Feb. 2025 )		(A: Feb. 2026 )
	=	-3.533	/	( ( (21.175 - 6.869)	+	(20.212 - 6.786) )	/ 2 )
	=	-3.533	/	( (14.306	+	13.426)	/ 2 )
	=	-3.533	/	13.866
	=	-25.48 %

Rocky Mountain Chocolate Factory's ROCE % of for the quarter that ended in Feb. 2026 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Feb. 2026 )		(Q: Nov. 2025 )		(Q: Feb. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Feb. 2026 )		(Q: Nov. 2025 )		(Q: Feb. 2026 )
	=	-12.052	/	( ( (20.728 - 5.463)	+	(20.212 - 6.786) )	/ 2 )
	=	-12.052	/	( ( 15.265	+	13.426 )	/ 2 )
	=	-12.052	/	14.3455
	=	-84.01 %

(1) Note: The EBIT data used here is four times the quarterly (Feb. 2026) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of -84.01% mean?

Rocky Mountain Chocolate Factory (RMCF) has a ROCE % of -84.01% as of Feb. 2026.

Is Rocky Mountain Chocolate Factory's ROCE % too high?

Rocky Mountain Chocolate Factory's current ROCE % is -84.01%. Overall, Rocky Mountain Chocolate Factory has a GF Score™ of 58/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.

How does Rocky Mountain Chocolate Factory's ROCE % compare to SOWG and MDLZ?

Rocky Mountain Chocolate Factory's ROCE % of -84.01% can be compared against companies in the Consumer Packaged Goods industry. The industry median ROCE % is 8.78. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Consumer Packaged Goods company?

The median ROCE % among Consumer Packaged Goods companies is 8.78, based on 1,938 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Consumer Packaged Goods industry, the median ROCE % is 8.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Mountain Chocolate Factory's current ROCE % is -84.01%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Rocky Mountain Chocolate Factory stock overvalued right now?

Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory (RMCF) is currently considered Modestly Undervalued. The stock's GF Value™ is $1.92, compared to a current price of $1.50 — trading 21.9% below its estimated fair value. The current ROCE % is -84.01%. Rocky Mountain Chocolate Factory's overall GF Score™ is 58/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For Rocky Mountain Chocolate Factory (RMCF), the current ROCE % is -84.01% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Mountain Chocolate Factory (RMCF) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory stock appears to be undervalued. The current stock price of $1.50 is trading 21.9% below its estimated GF Value™ of $1.92. GuruFocus considers Rocky Mountain Chocolate Factory to be Modestly Undervalued.

Key valuation signals for RMCF:

ROCE %: -84.01%
GF Value™: $1.92 vs. price of $1.50 (21.9% below fair value)
GF Score™: 58/100 with 9 warning signs

No single metric tells the full story. See the RMCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rocky Mountain Chocolate Factory Business Description

Industry Consumer Defensive Consumer Packaged Goods

Comparable Companies SOWG MDLZ HSY XSWX:LISN XSWX:BARN XKRX:271560 TR SZSE:000833 TSE:2222 CAS:CSR OSTO:CLA B TSE:2201 XKRX:004990 BOM:500038 XKRX:001800 IST:ULKER BOM:532356 SHSE:600191 XTAE:TPGM SZSE:301206

Other Exchanges RMFA:Germany

Address 265 Turner Drive, Durango, CO, USA, 81303

Website https://www.rmcf.com

Rocky Mountain Chocolate Factory Inc operates as a manufacturer of chocolate candies and confectionery products. The company prepares numerous products, including caramel apples in the store. The business activity of the firm functions through Franchising, Manufacturing, Retail Stores, and Others. The company derives maximum revenue through manufacturing activities. The products of the company include varieties of Clusters, Caramels, Creams, Toffees, Mints, and Truffles.

58GF Score

Get the complete analysis for RMCF

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.50

Price

$1.92

GF Value

View RMCF Analysis

See ROCE % data for all stocks →