RMCF (Rocky Mountain Chocolate Factory) Profitability Rank: 3 (As of May. 2026) — 57% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

RMCF Rocky Mountain Chocolate Factory Inc RMCF
40 GF Score
Price $0.84
GF Value $1.73
Valuation Possible Value Trap
! 9 Warning Signs
View Full Analysis

What is Rocky Mountain Chocolate Factory Profitability Rank?

Rocky Mountain Chocolate Factory RMCF -2.28% 40 Profitability Rank is 3 as of May. 2026, which is 57% below its 10-year median of 7.00. GuruFocus rates RMCF with a GF Score™ of 40/100 and a GF Value™ of $1.73 (Possible Value Trap). The stock has 9 warning signs investors should review.

Rocky Mountain Chocolate Factory has the Profitability Rank of 3. It has had trouble to make a profit.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.

Rocky Mountain Chocolate Factory's Operating Margin % for the quarter that ended in May. 2026 was -16.46%. As of today, Rocky Mountain Chocolate Factory's Piotroski F-Score is 1.


Rocky Mountain Chocolate Factory Profitability Rank Related Terms


RMCF vs MTTCF, MGNC, PURE: Profitability Rank Comparison

For the Confectioners subindustry, Rocky Mountain Chocolate Factory's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocky Mountain Chocolate Factory Profitability Rank vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Rocky Mountain Chocolate Factory's Profitability Rank distribution charts can be found below:

* The bar in red indicates where Rocky Mountain Chocolate Factory's Profitability Rank falls into.


RMCF
40GF Score
Rocky Mountain Chocolate Factory Inc RMCF
Profitability Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Rocky Mountain Chocolate Factory Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.

Rocky Mountain Chocolate Factory has the Profitability Rank of 3. It has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Rocky Mountain Chocolate Factory's Operating Margin % for the quarter that ended in May. 2026 is calculated as:

Operating Margin %=Operating Income (Q: May. 2026 ) / Revenue (Q: May. 2026 )
=-1.006 / 6.113
=-16.46 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

Warning Sign:

Piotroski F-Score of 1 is low, which usually implies poor business operation.

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

Rocky Mountain Chocolate Factory has an F-score of 1. It is a bad or low score, which usually implies poor business operation.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

Warning Sign:

Rocky Mountain Chocolate Factory Inc operating margin has been in a 5-year decline. The average rate of decline per year is -21.5%.

4. Consistency of the profitability

5. Predictability Rank

Frequently Asked Questions Learn more about Profitability Rank →
What does a Profitability Rank of 3 mean?
Rocky Mountain Chocolate Factory (RMCF) has a Profitability Rank of 3 as of May. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Rocky Mountain Chocolate Factory and its competitors. This is 57% below median its historical median of 7.00. Over the past decade, Rocky Mountain Chocolate Factory's Profitability Rank has ranged from 3.00 to 9.00.
Is Rocky Mountain Chocolate Factory's Profitability Rank too high?
Rocky Mountain Chocolate Factory's current Profitability Rank of 3 is 57% below median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 3.00 to a high of 9.00. Overall, Rocky Mountain Chocolate Factory has a GF Score™ of 40/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Rocky Mountain Chocolate Factory's Profitability Rank compare to MTTCF and MGNC?
Rocky Mountain Chocolate Factory's Profitability Rank of 3 can be compared against companies in the Consumer Packaged Goods industry. Historically, Rocky Mountain Chocolate Factory's own Profitability Rank has ranged from 3.00 to 9.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Consumer Packaged Goods company?
A good Profitability Rank depends on the Consumer Packaged Goods industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Rocky Mountain Chocolate Factory and its competitors. Rocky Mountain Chocolate Factory's current Profitability Rank is 3, which is 57% below median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Mountain Chocolate Factory stock overvalued right now?
Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory (RMCF) is currently considered Possible Value Trap. The stock's GF Value™ is $1.73, compared to a current price of $0.84 — trading 51.4% below its estimated fair value. The current Profitability Rank is 3, which is 57% below median its 10-year median of 7.00. Rocky Mountain Chocolate Factory's overall GF Score™ is 40/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Rocky Mountain Chocolate Factory (RMCF), the current Profitability Rank is 3 as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Mountain Chocolate Factory (RMCF) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory stock appears to be undervalued. The current stock price of $0.84 is trading 51.4% below its estimated GF Value™ of $1.73. GuruFocus considers Rocky Mountain Chocolate Factory to be Possible Value Trap.

Key valuation signals for RMCF:

  • Profitability Rank: 3 (57% below median its 10-year median of 7.00)
  • GF Value™: $1.73 vs. price of $0.84 (51.4% below fair value)
  • GF Score™: 40/100 with 9 warning signs

No single metric tells the full story. See the RMCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rocky Mountain Chocolate Factory Business Description

Other Exchanges RMFA:Germany
Address 265 Turner Drive, Durango, CO, USA, 81303
Rocky Mountain Chocolate Factory Inc operates as a manufacturer of chocolate candies and confectionery products. The company prepares numerous products, including caramel apples in the store. The business activity of the firm functions through Franchising, Manufacturing, Retail Stores, and Others. The company derives maximum revenue through manufacturing activities. The products of the company include varieties of Clusters, Caramels, Creams, Toffees, Mints, and Truffles.
40GF Score

Get the complete analysis for RMCF

Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.84
Price
$1.73
GF Value