The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A shorter period RSI is more reactive to recent price changes, so it can show early signs of reversals. 9-Day RSI is sometimes used together with 14-Day RSI in a two period divergence strategy.
The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.
Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.
RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections. A shorter period RSI is more reactive to recent price changes, so it can show early signs of reversals. 9-Day RSI is sometimes used together with 14-Day RSI in a two period divergence strategy.
Rocky Mountain Chocolate Factory 9-Day RSI Related Terms
RMCF vs CTGL, PURE, DQWS: 9-Day RSI Comparison
For the Confectioners subindustry, Rocky Mountain Chocolate Factory's 9-Day RSI, along with its competitors' market caps and 9-Day RSI data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Mountain Chocolate Factory 9-Day RSI vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Rocky Mountain Chocolate Factory's 9-Day RSI distribution charts can be found below:
* The bar in red indicates where Rocky Mountain Chocolate Factory's 9-Day RSI falls into.
* Note that the formula uses a positive value for the average loss.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Mountain Chocolate Factory (RMCF) has a 9-Day RSI of 32.47 as of Jul. 03, 2026. According to the industry distribution chart, Rocky Mountain Chocolate Factory ranks #261 out of 2102 companies in the Consumer Packaged Goods industry, placing it in the top 12.4%.
Is Rocky Mountain Chocolate Factory's 9-Day RSI too high?
Rocky Mountain Chocolate Factory's current 9-Day RSI is 32.47. The Consumer Packaged Goods industry median 9-Day RSI is 49.50. Rocky Mountain Chocolate Factory's value of 32.47 is 34.4% below this industry median. Based on the distribution chart, Rocky Mountain Chocolate Factory ranks #261 out of 2102 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Rocky Mountain Chocolate Factory has a GF Score™ of 53/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Rocky Mountain Chocolate Factory's 9-Day RSI compare to CTGL and PURE?
According to the Consumer Packaged Goods industry distribution chart, Rocky Mountain Chocolate Factory ranks #261 out of 2102 companies for 9-Day RSI. This places Rocky Mountain Chocolate Factory in the top 12% of its industry — outperforming the majority of peers. The industry median 9-Day RSI is 49.50. Rocky Mountain Chocolate Factory's value of 32.47 is 34.4% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 9-Day RSI for a Consumer Packaged Goods company?
The median 9-Day RSI among Consumer Packaged Goods companies is 49.50, based on 2,102 companies in the industry. Companies in the top quartile (top 25%) have a 9-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 9-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Mountain Chocolate Factory's current 9-Day RSI of 32.47 is 34.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 9-Day RSI mean?
A high 9-Day RSI can signal that a stock is expensive relative to its fundamentals. For the Consumer Packaged Goods industry, the median 9-Day RSI is 49.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Mountain Chocolate Factory's current 9-Day RSI is 32.47. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Mountain Chocolate Factory stock overvalued right now?
Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory (RMCF) is currently considered Possible Value Trap. The stock's GF Value™ is $1.91, compared to a current price of $1.08 — trading 43.5% below its estimated fair value. The current 9-Day RSI is 32.47 and 34.4% below the Consumer Packaged Goods industry median of 49.50. Rocky Mountain Chocolate Factory's overall GF Score™ is 53/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 9-Day RSI calculated?
9-Day RSI is calculated from a company's financial statements. For Rocky Mountain Chocolate Factory (RMCF), the current 9-Day RSI is 32.47 as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Mountain Chocolate Factory (RMCF) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory stock appears to be undervalued.
The current stock price of $1.08 is trading 43.5% below its estimated GF Value™ of $1.91.
GuruFocus considers Rocky Mountain Chocolate Factory to be Possible Value Trap.
Key valuation signals for RMCF:
9-Day RSI: 32.47
GF Value™: $1.91 vs. price of $1.08 (43.5% below fair value)
Industry Position: 34.4% below the Consumer Packaged Goods median (#261 of 2102)
No single metric tells the full story. See the RMCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Mountain Chocolate Factory Business Description
Rocky Mountain Chocolate Factory Inc operates as a manufacturer of chocolate candies and confectionery products. The company prepares numerous products, including caramel apples in the store. The business activity of the firm functions through Franchising, Manufacturing, Retail Stores, and Others. The company derives maximum revenue through manufacturing activities. The products of the company include varieties of Clusters, Caramels, Creams, Toffees, Mints, and Truffles.
53GF Score
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