RMCF (Rocky Mountain Chocolate Factory) PS Ratio: 0.26 (As of Jul. 01, 2026) — 82% Below Median


RMCF Rocky Mountain Chocolate Factory Inc RMCF
49 GF Score
Price $0.89
GF Value $1.92
Valuation Possible Value Trap
! 9 Warning Signs
View Full Analysis

What is Rocky Mountain Chocolate Factory PS Ratio?

Rocky Mountain Chocolate Factory RMCF +0.16% 49 PS Ratio is 0.26 as of Jul. 01, 2026, which is 82% below its 10-year median of 1.43. GuruFocus rates RMCF with a GF Score™ of 49/100 and a GF Value™ of $1.92 (Possible Value Trap). The stock has 9 warning signs investors should review. Among 1,933 Consumer Packaged Goods companies, Rocky Mountain Chocolate Factory ranks better than 84.48% on this metric.

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Rocky Mountain Chocolate Factory's share price is $0.8897. Rocky Mountain Chocolate Factory's Revenue per Share for the trailing twelve months (TTM) ended in Feb. 2026 was $3.42. Hence, Rocky Mountain Chocolate Factory's PS Ratio for today is 0.26.

The historical rank and industry rank for Rocky Mountain Chocolate Factory's PS Ratio or its related term are showing as below:

RMCF' s PS Ratio Range Over the Past 10 Years
Min: 0.23   Med: 1.43   Max: 2.03
Current: 0.26

During the past 13 years, Rocky Mountain Chocolate Factory's highest PS Ratio was 2.03. The lowest was 0.23. And the median was 1.43.

RMCF's PS Ratio is ranked better than
84.48% of 1933 companies
in the Consumer Packaged Goods industry
Industry Median: 0.85 vs RMCF: 0.26

Rocky Mountain Chocolate Factory's Revenue per Sharefor the three months ended in Feb. 2026 was $0.75. Its Revenue per Share for the trailing twelve months (TTM) ended in Feb. 2026 was $3.42.

Warning Sign:

Rocky Mountain Chocolate Factory Inc revenue per share has been in decline for the last 5 years.

During the past 12 months, the average Revenue per Share Growth Rate of Rocky Mountain Chocolate Factory was -18.60% per year. During the past 3 years, the average Revenue per Share Growth Rate was -11.40% per year. During the past 5 years, the average Revenue per Share Growth Rate was -2.20% per year. During the past 10 years, the average Revenue per Share Growth Rate was -5.80% per year.

During the past 13 years, Rocky Mountain Chocolate Factory's highest 3-Year average Revenue per Share Growth Rate was 29.50% per year. The lowest was -17.40% per year. And the median was 4.40% per year.

Back to Basics: PS Ratio


Rocky Mountain Chocolate Factory  (NAS:RMCF) PS Ratio Explanation

The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.

When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.

Similar to the PE Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PS Ratio measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.


Rocky Mountain Chocolate Factory PS Ratio Related Terms


Rocky Mountain Chocolate Factory PS Ratio Historical Data

* Premium members only.

The historical data trend for Rocky Mountain Chocolate Factory's PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Mountain Chocolate Factory PS Ratio Chart

Rocky Mountain Chocolate Factory Annual Data
Trend Feb17 Feb18 Feb19 Feb20 Feb21 Feb22 Feb23 Feb24 Feb25 Feb26
PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.63 1.02 0.91 0.38 0.75

Rocky Mountain Chocolate Factory Quarterly Data
May21 Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26
PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.38 0.31 0.37 0.44 0.75

RMCF vs CTGL, PURE, DQWS: PS Ratio Comparison

For the Confectioners subindustry, Rocky Mountain Chocolate Factory's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocky Mountain Chocolate Factory PS Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Rocky Mountain Chocolate Factory's PS Ratio distribution charts can be found below:

* The bar in red indicates where Rocky Mountain Chocolate Factory's PS Ratio falls into.


RMCF
49GF Score
Rocky Mountain Chocolate Factory Inc RMCF
PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Rocky Mountain Chocolate Factory PS Ratio Calculation

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.

Rocky Mountain Chocolate Factory's PS Ratio for today is calculated as

PS Ratio=Share Price/Revenue per Share (TTM)
=0.8897/3.416
=0.26

Rocky Mountain Chocolate Factory's Share Price of today is $0.8897.
Rocky Mountain Chocolate Factory's Revenue per Share for the trailing twelve months (TTM) ended in Feb. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $3.42.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

PS Ratio=Market Cap/Revenue

The Revenue here is for the trailing 12 months.

Frequently Asked Questions Learn more about PS Ratio →
What does a PS Ratio of 0.26 mean?
Rocky Mountain Chocolate Factory (RMCF) has a PS Ratio of 0.26 as of Jul. 01, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Rocky Mountain Chocolate Factory and its competitors. This is 82% below median its historical median of 1.43. Over the past decade, Rocky Mountain Chocolate Factory's PS Ratio has ranged from 0.23 to 2.03. According to the industry distribution chart, Rocky Mountain Chocolate Factory ranks #300 out of 1933 companies in the Consumer Packaged Goods industry, placing it in the top 15.5%.
Is Rocky Mountain Chocolate Factory's PS Ratio too high?
Rocky Mountain Chocolate Factory's current PS Ratio of 0.26 is 82% below median its 10-year median of 1.43. Over the past 10 years, this metric has ranged from a low of 0.23 to a high of 2.03. The Consumer Packaged Goods industry median PS Ratio is 0.85. Rocky Mountain Chocolate Factory's value of 0.26 is 69.4% below this industry median. Based on the distribution chart, Rocky Mountain Chocolate Factory ranks #300 out of 1933 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Rocky Mountain Chocolate Factory has a GF Score™ of 49/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Rocky Mountain Chocolate Factory's PS Ratio compare to CTGL and PURE?
According to the Consumer Packaged Goods industry distribution chart, Rocky Mountain Chocolate Factory ranks #300 out of 1933 companies for PS Ratio. This places Rocky Mountain Chocolate Factory in the top 16% of its industry — outperforming the majority of peers. The industry median PS Ratio is 0.85. Rocky Mountain Chocolate Factory's value of 0.26 is 69.4% below this benchmark. Historically, Rocky Mountain Chocolate Factory's own PS Ratio has ranged from 0.23 to 2.03 over the past decade. While the company's 10-year median is 1.43 vs. the industry median of 0.85, Rocky Mountain Chocolate Factory has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Consumer Packaged Goods company?
The median PS Ratio among Consumer Packaged Goods companies is 0.85, based on 1,933 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Mountain Chocolate Factory's current PS Ratio of 0.26 is 69.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Rocky Mountain Chocolate Factory and its competitors. For the Consumer Packaged Goods industry, the median PS Ratio is 0.85 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Mountain Chocolate Factory's current PS Ratio is 0.26, which is 82% below median its own 10-year median of 1.43. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Mountain Chocolate Factory stock overvalued right now?
Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory (RMCF) is currently considered Possible Value Trap. The stock's GF Value™ is $1.92, compared to a current price of $0.89 — trading 53.7% below its estimated fair value. The current PS Ratio is 0.26, which is 82% below median its 10-year median of 1.43 and 69.4% below the Consumer Packaged Goods industry median of 0.85. Rocky Mountain Chocolate Factory's overall GF Score™ is 49/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Rocky Mountain Chocolate Factory (RMCF), the current PS Ratio is 0.26 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Mountain Chocolate Factory (RMCF) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory stock appears to be undervalued. The current stock price of $0.89 is trading 53.7% below its estimated GF Value™ of $1.92. GuruFocus considers Rocky Mountain Chocolate Factory to be Possible Value Trap.

Key valuation signals for RMCF:

  • PS Ratio: 0.26 (82% below median its 10-year median of 1.43)
  • GF Value™: $1.92 vs. price of $0.89 (53.7% below fair value)
  • GF Score™: 49/100 with 9 warning signs
  • Industry Position: 69.4% below the Consumer Packaged Goods median (#300 of 1933)

No single metric tells the full story. See the RMCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rocky Mountain Chocolate Factory Business Description

Other Exchanges RMFA:Germany
Address 265 Turner Drive, Durango, CO, USA, 81303
Rocky Mountain Chocolate Factory Inc operates as a manufacturer of chocolate candies and confectionery products. The company prepares numerous products, including caramel apples in the store. The business activity of the firm functions through Franchising, Manufacturing, Retail Stores, and Others. The company derives maximum revenue through manufacturing activities. The products of the company include varieties of Clusters, Caramels, Creams, Toffees, Mints, and Truffles.
49GF Score

Get the complete analysis for RMCF

PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.89
Price
$1.92
GF Value