RMCF (Rocky Mountain Chocolate Factory) PB Ratio: 1.93 (As of Jul. 03, 2026) — 21% Below Median


RMCF Rocky Mountain Chocolate Factory Inc RMCF
52 GF Score
Price $1.08
GF Value $1.91
Valuation Possible Value Trap
! 9 Warning Signs
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What is Rocky Mountain Chocolate Factory PB Ratio?

Rocky Mountain Chocolate Factory RMCF +1.87% 52 PB Ratio is 1.93 as of Jul. 03, 2026, which is 21% below its 10-year median of 2.43. GuruFocus rates RMCF with a GF Score™ of 52/100 and a GF Value™ of $1.91 (Possible Value Trap). The stock has 9 warning signs investors should review. Among 1,892 Consumer Packaged Goods companies, Rocky Mountain Chocolate Factory ranks worse than 65.75% on this metric.

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-03), Rocky Mountain Chocolate Factory's share price is $1.08. Rocky Mountain Chocolate Factory's Book Value per Share for the quarter that ended in Feb. 2026 was $0.56. Hence, Rocky Mountain Chocolate Factory's PB Ratio of today is 1.93.

The historical rank and industry rank for Rocky Mountain Chocolate Factory's PB Ratio or its related term are showing as below:

RMCF' s PB Ratio Range Over the Past 10 Years
Min: 0.99   Med: 2.43   Max: 4.54
Current: 1.93

During the past 13 years, Rocky Mountain Chocolate Factory's highest PB Ratio was 4.54. The lowest was 0.99. And the median was 2.43.

RMCF's PB Ratio is ranked worse than
65.75% of 1892 companies
in the Consumer Packaged Goods industry
Industry Median: 1.36 vs RMCF: 1.93

During the past 12 months, Rocky Mountain Chocolate Factory's average Book Value Per Share Growth Rate was -38.10% per year. During the past 3 years, the average Book Value Per Share Growth Rate was -37.60% per year. During the past 5 years, the average Book Value Per Share Growth Rate was -30.30% per year. During the past 10 years, the average Book Value Per Share Growth Rate was -14.00% per year.

During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Rocky Mountain Chocolate Factory was 27.00% per year. The lowest was -37.60% per year. And the median was 3.40% per year.

Back to Basics: PB Ratio


Rocky Mountain Chocolate Factory  (NAS:RMCF) PB Ratio Explanation

Unlike valuation ratios relative to the earning power such as PE Ratio, PE Ratio without NRI, PS Ratio, Price-to-Operating-Cash-Flow , or Price-to-Free-Cash-Flow, the PB Ratio measures the valuation of the stock relative to the underlying asset of the company.

The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.


Be Aware

Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.


Rocky Mountain Chocolate Factory PB Ratio Related Terms


Rocky Mountain Chocolate Factory PB Ratio Historical Data

* Premium members only.

The historical data trend for Rocky Mountain Chocolate Factory's PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Mountain Chocolate Factory PB Ratio Chart

Rocky Mountain Chocolate Factory Annual Data
Trend Feb17 Feb18 Feb19 Feb20 Feb21 Feb22 Feb23 Feb24 Feb25 Feb26
PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.50 2.18 2.40 1.76 4.56

Rocky Mountain Chocolate Factory Quarterly Data
May21 Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26
PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.76 1.40 1.84 2.19 4.56

RMCF vs CTGL, PURE, DQWS: PB Ratio Comparison

For the Confectioners subindustry, Rocky Mountain Chocolate Factory's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocky Mountain Chocolate Factory PB Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Rocky Mountain Chocolate Factory's PB Ratio distribution charts can be found below:

* The bar in red indicates where Rocky Mountain Chocolate Factory's PB Ratio falls into.


RMCF
52GF Score
Rocky Mountain Chocolate Factory Inc RMCF
PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Rocky Mountain Chocolate Factory PB Ratio Calculation

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.

Rocky Mountain Chocolate Factory's PB Ratio for today is calculated as follows:

PB Ratio=Share Price/Book Value per Share (Q: Feb. 2026)
=1.08/0.559
=1.93

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.

Frequently Asked Questions Learn more about PB Ratio →
What does a PB Ratio of 1.93 mean?
Rocky Mountain Chocolate Factory (RMCF) has a PB Ratio of 1.93 as of Jul. 03, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Rocky Mountain Chocolate Factory and its competitors. This is 21% below median its historical median of 2.43. Over the past decade, Rocky Mountain Chocolate Factory's PB Ratio has ranged from 0.99 to 4.54. According to the industry distribution chart, Rocky Mountain Chocolate Factory ranks #1244 out of 1892 companies in the Consumer Packaged Goods industry, placing it in the top 65.8%.
Is Rocky Mountain Chocolate Factory's PB Ratio too high?
Rocky Mountain Chocolate Factory's current PB Ratio of 1.93 is 21% below median its 10-year median of 2.43. Over the past 10 years, this metric has ranged from a low of 0.99 to a high of 4.54. The Consumer Packaged Goods industry median PB Ratio is 1.36. Rocky Mountain Chocolate Factory's value of 1.93 is 41.9% above this industry median. Based on the distribution chart, Rocky Mountain Chocolate Factory ranks #1244 out of 1892 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, Rocky Mountain Chocolate Factory has a GF Score™ of 52/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Rocky Mountain Chocolate Factory's PB Ratio compare to CTGL and PURE?
According to the Consumer Packaged Goods industry distribution chart, Rocky Mountain Chocolate Factory ranks #1244 out of 1892 companies for PB Ratio. This places Rocky Mountain Chocolate Factory in the lower half of its industry. The industry median PB Ratio is 1.36. Rocky Mountain Chocolate Factory's value of 1.93 is 41.9% above this benchmark. Historically, Rocky Mountain Chocolate Factory's own PB Ratio has ranged from 0.99 to 4.54 over the past decade. While the company's 10-year median is 2.43 vs. the industry median of 1.36, Rocky Mountain Chocolate Factory has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Consumer Packaged Goods company?
The median PB Ratio among Consumer Packaged Goods companies is 1.36, based on 1,892 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Mountain Chocolate Factory's current PB Ratio of 1.93 is 41.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Rocky Mountain Chocolate Factory and its competitors. For the Consumer Packaged Goods industry, the median PB Ratio is 1.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Mountain Chocolate Factory's current PB Ratio is 1.93, which is 21% below median its own 10-year median of 2.43. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Mountain Chocolate Factory stock overvalued right now?
Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory (RMCF) is currently considered Possible Value Trap. The stock's GF Value™ is $1.91, compared to a current price of $1.08 — trading 43.5% below its estimated fair value. The current PB Ratio is 1.93, which is 21% below median its 10-year median of 2.43 and 41.9% above the Consumer Packaged Goods industry median of 1.36. Rocky Mountain Chocolate Factory's overall GF Score™ is 52/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Rocky Mountain Chocolate Factory (RMCF), the current PB Ratio is 1.93 as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Mountain Chocolate Factory (RMCF) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory stock appears to be undervalued. The current stock price of $1.08 is trading 43.5% below its estimated GF Value™ of $1.91. GuruFocus considers Rocky Mountain Chocolate Factory to be Possible Value Trap.

Key valuation signals for RMCF:

  • PB Ratio: 1.93 (21% below median its 10-year median of 2.43)
  • GF Value™: $1.91 vs. price of $1.08 (43.5% below fair value)
  • GF Score™: 52/100 with 9 warning signs
  • Industry Position: 41.9% above the Consumer Packaged Goods median (#1244 of 1892)

No single metric tells the full story. See the RMCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rocky Mountain Chocolate Factory Business Description

Other Exchanges RMFA:Germany
Address 265 Turner Drive, Durango, CO, USA, 81303
Rocky Mountain Chocolate Factory Inc operates as a manufacturer of chocolate candies and confectionery products. The company prepares numerous products, including caramel apples in the store. The business activity of the firm functions through Franchising, Manufacturing, Retail Stores, and Others. The company derives maximum revenue through manufacturing activities. The products of the company include varieties of Clusters, Caramels, Creams, Toffees, Mints, and Truffles.
52GF Score

Get the complete analysis for RMCF

PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.08
Price
$1.91
GF Value