Clorox Co (Clorox Co) GF Value Rank

: 6 (As of Today)

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Clorox Co has the GF Value Rank of 6.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison

For the Household & Personal Products subindustry, Clorox Co's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Clorox Co GF Value Rank Distribution

For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Clorox Co's GF Value Rank falls into.

Clorox Co GF Value Rank Related Terms

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Clorox Co (Clorox Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Clorox Co (NYSE:CLX) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

CLX:Mexico 1CLX:Italy CXX:Germany CXX:Germany

Address

1221 Broadway, Oakland, CA, USA, 94612-1888

Website

https://www.thecloroxcompany.com

Since its inception more than 100 years ago, Clorox has grown to play in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.

Executives

Kevin B Jacobsen	officer: SVP - Chief Financial Officer	1221 BROADWAY, OAKLAND CA 94612
Shanique Bonelli-moore	officer: VP - Chief Diversity & Soc Imp	1221 BROADWAY, OAKLAND CA 94612
Mackay A D David	director
Michael M Ott	officer: SVP - Chief Research & Dev Off	1221 BROADWAY, OAKLAND CA 94612
Stephanie Plaines	director	200 E. RANDOLPH DRIVE, CHICAGO IL 60601
Julia Charter	director	1221 BROADWAY, OAKLAND CA 94612
Eric H Reynolds	officer: SVP-Chief Marketing Officer	1221 BROADWAY, OAKLAND CA 94612
Rebecca Dunphey	officer: SVP & GM - Specialty Division	1221 BROADWAY, OAKLAND CA 94612
Eric Sean Schwartz	officer: SVP - Chief Marketing Officer	1221 BROADWAY, OAKLAND CA 94612
Diego J Barral	officer: SVP - GM, International	1221 BROADWAY, OAKLAND CA 94612
Matthew Gregory	officer: SVP - Chief Customer Officer	1221 BROADWAY, OAKLAND CA 94612
Chris T Hyder	officer: SVP, Cleaning & Prof Prod Div	1221 BROADWAY, OAKLAND CA 94612
Laurene E Peck	officer: VP - CAO & Corp Controller	1221 BROADWAY, OAKLAND CA 94612
Angela C Hilt	officer: SVP - Chief Legal Officer	1221 BROADWAY, OAKLAND CA 94612
Richard T Mcdonald	officer: SVP - Chief Product Supply Off	1221 BROADWAY, OAKLAND CA 94612