APP (AppLovin) Days Payable : 194.90 (As of Mar. 2025)

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What is AppLovin Days Payable?

AppLovin's average Accounts Payable for the three months ended in Mar. 2025 was $579 Mil. AppLovin's Cost of Goods Sold for the three months ended in Mar. 2025 was $271 Mil. Hence, AppLovin's Days Payable for the three months ended in Mar. 2025 was 194.90.

The historical rank and industry rank for AppLovin's Days Payable or its related term are showing as below:

APP' s Days Payable Range Over the Past 10 Years
Min: 71.54 Med: 91.95 Max: 150.87
Current: 150.87

During the past 6 years, AppLovin's highest Days Payable was 150.87. The lowest was 71.54. And the median was 91.95.

APP's Days Payable is ranked better than
67.06% of 932 companies
in the Media - Diversified industry
Industry Median: 90.72 vs APP: 150.87

AppLovin's Days Payable increased from Mar. 2024 (118.16) to Mar. 2025 (194.90). It may suggest that AppLovin delayed paying its suppliers.

AppLovin Days Payable Historical Data

The historical data trend for AppLovin's Days Payable can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

AppLovin Days Payable Chart

AppLovin Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Days Payable

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71.54

74.89

77.21

111.12

146.26

AppLovin Quarterly Data
	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25
Days Payable	Get a 7-Day Free Trial															118.16	125.56	137.95	141.13	194.90

Competitive Comparison of AppLovin's Days Payable

For the Advertising Agencies subindustry, AppLovin's Days Payable, along with its competitors' market caps and Days Payable data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

AppLovin's Days Payable Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, AppLovin's Days Payable distribution charts can be found below:

* The bar in red indicates where AppLovin's Days Payable falls into.

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AppLovin Days Payable Calculation

Days Payable indicates the number of days that the account payable relative to cost of goods sold the company has. An increase of Days Payable may suggest that the company delays paying its suppliers.

AppLovin's Days Payable for the fiscal year that ended in Dec. 2024 is calculated as

	Days Payable (A: Dec. 2024 )
=	Average Accounts Payable					/	Cost of Goods Sold	*	Days in Period
=	( (Accounts Payable (A: Dec. 2023 )	+	Accounts Payable (A: Dec. 2024 ))	/	count )	/	Cost of Goods Sold (A: Dec. 2024 )	*	Days in Period
=	( (371.702	+	563.427)	/	2 )	/	1166.806	*	365
=	467.5645					/	1166.806	*	365
=	146.26

AppLovin's Days Payable for the quarter that ended in Mar. 2025 is calculated as:

	Days Payable (Q: Mar. 2025 )
=	Average Accounts Payable					/	Cost of Goods Sold	*	Days in Period
=	( (Accounts Payable (Q: Dec. 2024 )	+	Accounts Payable (Q: Mar. 2025 ))	/	count )	/	Cost of Goods Sold (Q: Mar. 2025 )	*	Days in Period
=	( (563.427	+	595.219)	/	2 )	/	271.232	*	365 / 4
=	579.323					/	271.232	*	365 / 4
=	194.90

AppLovin Days Payable Related Terms

Thank you for viewing the detailed overview of AppLovin's Days Payable provided by GuruFocus.com. Please click on the following links to see related term pages.

AppLovin Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » AppLovin Corp (NAS:APP) » Definitions » Days Payable

Comparable Companies

Traded in Other Exchanges

APP:Mexico 1APP:Italy 6RV:Germany

Address

1100 Page Mill Road, Palo Alto, CA, USA, 94304

Website

https://www.applovin.com

AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

Executives

Vasily Shikin	officer: Chief Technology Officer	1100 PAGE MILL ROAD, PALO ALTO CA 94304
Arash Adam Foroughi	director, 10 percent owner, officer: CEO & Chairperson	1100 PAGE MILL, PALO ALTO CA 94304
Victoria Valenzuela	officer: CLO & Corp. Secretary	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Herald Y Chen	director, officer: President & CFO	950 TOWER LANE, SUITE 1150, FOSTER CITY CA 94404-2127
Dawson Alyssa Harvey	director	1100 PAGE MILL RD, PALO ALTO CA 94304-1974
Craig Scott Billings	director	C/O WYNN RESORTS, LIMITED, 3131 LAS VEGAS BOULEVARD SOUTH, LAS VEGAS NV 89109
Georgiadis Mary Margaret Hastings	director	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Eduardo Vivas	director	1100 PAGE MILL ROAD, PALO ALTO CA 94304
Kkr Denali Holdings L.p.	10 percent owner	C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Kkr Group Partnership L.p.	10 percent owner	C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Katie Kihorany Jansen	officer: Chief Marketing Officer	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Todd R Morgenfeld	director	C/O PINTEREST, INC., 651 BRANNAN STREET, SAN FRANCISCO CA 94107
Kkr Group Co. Inc.	10 percent owner	30 HUDSON YARDS, NEW YORK NY 10001
Elena Arutunian	officer: Chief Accounting Officer	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Angel Pride Holdings Ltd	10 percent owner	ROOM 710, 7/F, WING ON HOUSE, NO. 71 DES VOREX ROAD CENTRAL, HONG KONG F4 0000