The Trade Desk (The Trade Desk) ROCE %

: 24.32% (As of Dec. 2023)

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ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. The Trade Desk's annualized ROCE % for the quarter that ended in Dec. 2023 was 24.32%.

The Trade Desk ROCE % Historical Data

The historical data trend for The Trade Desk's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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The Trade Desk Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

ROCE %

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18.66

13.88

8.18

5.51

8.48

The Trade Desk Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
ROCE %	Get a 7-Day Free Trial															17.85	-4.12	7.47	6.46	24.32

The Trade Desk ROCE % Calculation

The Trade Desk's annualized ROCE % for the fiscal year that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	200.48	/	( ( (4380.679 - 2029.323)	+	(4888.687 - 2510.838) )	/ 2 )
	=	200.48	/	( (2351.356	+	2377.849)	/ 2 )
	=	200.48	/	2364.6025
	=	8.48 %

The Trade Desk's ROCE % of for the quarter that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	577.752	/	( ( (4520.432 - 2147.155)	+	(4888.687 - 2510.838) )	/ 2 )
	=	577.752	/	( ( 2373.277	+	2377.849 )	/ 2 )
	=	577.752	/	2375.563
	=	24.32 %

(1) Note: The EBIT data used here is four times the quarterly (Dec. 2023) EBIT data.

The Trade Desk (NAS:TTD) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

The Trade Desk ROCE % Related Terms

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The Trade Desk (The Trade Desk) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » The Trade Desk Inc (NAS:TTD) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

TTD:Mexico TT8:Germany T2TD34:Brazil

Address

42 N. Chestnut Street, Ventura, CA, USA, 93001

Website

https://www.thetradedesk.com

The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, native, and social) on different devices like computers, smartphones, digital out of home, and connected TVs. It utilizes data to optimize the performance of ad impressions purchased. The firm's platform is referred to as a demand-side platform in the digital ad industry. The firm generates its revenue from fees based on a percentage of what its clients spend on advertising. The Trade Desk became a public company in 2016 and has since increased revenue at a 43% average annual rate. During that period, it has been profitable with operating margins of 10%-28%.

Executives

Gokul Rajaram	director	301 CONGRESS AVENUE, SUITE 700, AUSTIN TX 78701
Jay R Grant	officer: Chief Legal Officer	225 E. 79TH STREET, APT 12E, NEW YORK NY 10075
Laura Schenkein	officer: Chief Financial Officer	C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA CA 93001
Jeffrey Terry Green	director, 10 percent owner, officer: President and CEO	42 N. CHESTNUT STREET, VENTURA CA 93001
Andrea Lee Cunningham	director	C/O TRADE DESK, INC., 42 N. CHESTNUT STREET, VENTURA CA 93001
David B Wells	director	C/O NETFLIX, INC., 100 WINCHESTER CIRCLE, LOS GATOS CA 95130
Lise J Buyer	director	1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
David Randall Pickles	officer: Chief Technology Officer	42 N. CHESTNUT STREET, VENTURA CA 93001
Blake Jeffrey Grayson	officer: Chief Financial Officer	2212 EVERETT AVENUE E, SEATTLE WA 98102
Eric B Paley	director, 10 percent owner	C/O THE TRADE DESK, INC., 42 N. CHESTNUT ST., VENTURA CA 93001
Kathryn E Falberg	director	C/O AXOVANT SCIENCES, INC., 320 WEST 37TH STREET, 5TH FLOOR, NEW YORK NY 10018
Susan Vobejda	officer: Chief Marketing Officer	130 EAST RANDOLPH STREET, 7TH FLOOR, CHICAGO IL 60601
Michelle Hulst	officer: Chief Operating Officer	130 MERCHANT STREET, HONOLULU HI 96813
Brian John Stempeck	officer: Chief Client Officer	42 N. CHESTNUT STREET, VENTURA CA 93001
Vivian Yang	officer: Chief Legal Officer	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612