Fruitas Holdings (PHS:FRUIT) Beta: -0.5337 (As of Jun. 30, 2026)


PHS:FRUIT Fruitas Holdings Inc PHS:FRUIT
75 GF Score
Price ₱0.64
GF Value ₱0.83
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Fruitas Holdings Beta?

Fruitas Holdings PHS:FRUIT +1.59% 75 Beta is -0.5337 as of Jun. 30, 2026. GuruFocus rates PHS:FRUIT with a GF Score™ of 75/100 and a GF Value™ of ₱0.83 (Modestly Undervalued). The stock has 3 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-06-30), Fruitas Holdings's Beta is -0.5337.


Fruitas Holdings  (PHS:FRUIT) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Fruitas Holdings Beta Related Terms


Fruitas Holdings Beta Historical Data

* Premium members only.

The historical data trend for Fruitas Holdings's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Fruitas Holdings Beta Chart

Fruitas Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 1.02 0.65 0.28 -0.52

Fruitas Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.29 0.27 -0.33 -0.52 -0.63

PHS:FRUIT vs KHC, GIS, HRL: Beta Comparison

For the Packaged Foods subindustry, Fruitas Holdings's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Fruitas Holdings Beta vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Fruitas Holdings's Beta distribution charts can be found below:

* The bar in red indicates where Fruitas Holdings's Beta falls into.


PHS:FRUIT
75GF Score
Fruitas Holdings Inc PHS:FRUIT
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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Fruitas Holdings Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of -0.5337 mean?
Fruitas Holdings (PHS:FRUIT) has a Beta of -0.5337 as of Jun. 30, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Fruitas Holdings and its competitors.
Is Fruitas Holdings' Beta too high?
Fruitas Holdings' current Beta is -0.5337. Overall, Fruitas Holdings has a GF Score™ of 75/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Fruitas Holdings' Beta compare to KHC and GIS?
Fruitas Holdings' Beta of -0.5337 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Consumer Packaged Goods company?
A good Beta depends on the Consumer Packaged Goods industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Fruitas Holdings and its competitors. Fruitas Holdings's current Beta is -0.5337. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fruitas Holdings stock overvalued right now?
Based on GuruFocus' analysis, Fruitas Holdings (PHS:FRUIT) is currently considered Modestly Undervalued. The stock's GF Value™ is ₱0.83, compared to a current price of ₱0.64 — trading 22.9% below its estimated fair value. The current Beta is -0.5337. Fruitas Holdings' overall GF Score™ is 75/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Fruitas Holdings (PHS:FRUIT), the current Beta is -0.5337 as of Jun. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Fruitas Holdings (PHS:FRUIT) Overvalued in 2026?

Based on GuruFocus' analysis, Fruitas Holdings stock appears to be undervalued. The current stock price of ₱0.64 is trading 22.9% below its estimated GF Value™ of ₱0.83. GuruFocus considers Fruitas Holdings to be Modestly Undervalued.

Key valuation signals for PHS:FRUIT:

  • Beta: -0.5337
  • GF Value™: ₱0.83 vs. price of ₱0.64 (22.9% below fair value)
  • GF Score™: 75/100 with 3 warning signs

No single metric tells the full story. See the PHS:FRUIT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Fruitas Holdings Business Description

Address No. 68 Data Street, Barangay Don Manuel, Metro Manila, Quezon City, PHL, 1113
Fruitas Holdings Inc is a holding company of food and beverage community store and kiosk operators with active brands across its portfolio. The company serves Philippine consumers daily with fresh fruit shakes and juices, lemonade, coolers, milk tea, desserts, meat-filled pastries, soya-based products, baked goods, and Lechon, among other products.
75GF Score

Get the complete analysis for PHS:FRUIT

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₱0.64
Price
₱0.83
GF Value