Fruitas Holdings (PHS:FRUIT) EV-to-EBIT: 9.17 (As of Jul. 23, 2026) — Near Median

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PHS:FRUIT Fruitas Holdings Inc PHS:FRUIT
75 GF Score
Price ₱0.66
GF Value ₱0.84
Valuation Modestly Undervalued
! 3 Warning Signs
View Full Analysis

What is Fruitas Holdings EV-to-EBIT?

Fruitas Holdings PHS:FRUIT +1.54% 75 EV-to-EBIT is 9.17 as of Jul. 23, 2026, which is 5% below its 10-year median of 9.67. GuruFocus rates PHS:FRUIT with a GF Score™ of 75/100 and a GF Value™ of ₱0.84 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 1,559 Consumer Packaged Goods companies, Fruitas Holdings ranks better than 65.43% on this metric.

EV-to-EBIT is calculated as Enterprise Value divided by its EBIT. As of today, Fruitas Holdings's Enterprise Value is ₱1,743 Mil. Fruitas Holdings's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 was ₱190 Mil. Therefore, Fruitas Holdings's EV-to-EBIT for today is 9.17.

The historical rank and industry rank for Fruitas Holdings's EV-to-EBIT or its related term are showing as below:

PHS:FRUIT' s EV-to-EBIT Range Over the Past 10 Years
Min: -361.77   Med: 9.67   Max: 276.34
Current: 9.17

During the past 11 years, the highest EV-to-EBIT of Fruitas Holdings was 276.34. The lowest was -361.77. And the median was 9.67.

PHS:FRUIT's EV-to-EBIT is ranked better than
65.43% of 1559 companies
in the Consumer Packaged Goods industry
Industry Median: 12.11 vs PHS:FRUIT: 9.17

Joel Greenblatt calls the inversion of this ratio Earnings Yield (Joel Greenblatt) %. Fruitas Holdings's Enterprise Value for the quarter that ended in Mar. 2026 was ₱1,789 Mil. Fruitas Holdings's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 was ₱190 Mil. Fruitas Holdings's Earnings Yield (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 10.63%.


Fruitas Holdings  (PHS:FRUIT) EV-to-EBIT Explanation

This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.

Joel Greenblatt calls the inversion of this ratio Earnings Yield (Joel Greenblatt) %.

Fruitas Holdings's Earnings Yield (Joel Greenblatt) % for the quarter that ended in Mar. 2026 is calculated as:

Earnings Yield (Joel Greenblatt) % (Q: Mar. 2026 ) =EBIT / Enterprise Value (Q: Mar. 2026 )
=190.108/1788.6676
=10.63 %

Fruitas Holdings's Enterprise Value for the quarter that ended in Mar. 2026 was ₱1,789 Mil.
Fruitas Holdings's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ₱190 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Fruitas Holdings EV-to-EBIT Related Terms


Fruitas Holdings EV-to-EBIT Historical Data

* Premium members only.

The historical data trend for Fruitas Holdings's EV-to-EBIT can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Fruitas Holdings EV-to-EBIT Chart

Fruitas Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EV-to-EBIT
Get a 7-Day Free Trial Premium Member Only Premium Member Only 261.72 16.89 10.19 7.72 8.68

Fruitas Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
EV-to-EBIT Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 7.35 6.46 6.64 8.68 9.41

PHS:FRUIT vs KHC, GIS, HRL: EV-to-EBIT Comparison

For the Packaged Foods subindustry, Fruitas Holdings's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Fruitas Holdings EV-to-EBIT vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Fruitas Holdings's EV-to-EBIT distribution charts can be found below:

* The bar in red indicates where Fruitas Holdings's EV-to-EBIT falls into.


PHS:FRUIT
75GF Score
Fruitas Holdings Inc PHS:FRUIT
EV-to-EBIT is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Fruitas Holdings EV-to-EBIT Calculation

Fruitas Holdings's EV-to-EBIT for today is calculated as:

EV-to-EBIT=Enterprise Value (Today)/EBIT (TTM)
=1742.858/190.108
=9.17

Fruitas Holdings's current Enterprise Value is ₱1,743 Mil.
Fruitas Holdings's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ₱190 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EV-to-EBIT →
What does a EV-to-EBIT of 9.17 mean?
Fruitas Holdings (PHS:FRUIT) has a EV-to-EBIT of 9.17 as of Jul. 23, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Fruitas Holdings and its competitors. This is near median its historical median of 9.67. According to the industry distribution chart, Fruitas Holdings ranks #539 out of 1559 companies in the Consumer Packaged Goods industry, placing it in the top 34.6%.
Is Fruitas Holdings' EV-to-EBIT too high?
Fruitas Holdings' current EV-to-EBIT of 9.17 is near median its 10-year median of 9.67. The Consumer Packaged Goods industry median EV-to-EBIT is 12.11. Fruitas Holdings' value of 9.17 is 24.3% below this industry median. Based on the distribution chart, Fruitas Holdings ranks #539 out of 1559 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Fruitas Holdings has a GF Score™ of 75/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Fruitas Holdings' EV-to-EBIT compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Fruitas Holdings ranks #539 out of 1559 companies for EV-to-EBIT. This puts Fruitas Holdings in the upper half of its industry. The industry median EV-to-EBIT is 12.11. Fruitas Holdings' value of 9.17 is 24.3% below this benchmark. While the company's 10-year median is 9.67 vs. the industry median of 12.11, Fruitas Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Consumer Packaged Goods company?
The median EV-to-EBIT among Consumer Packaged Goods companies is 12.11, based on 1,559 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Fruitas Holdings's current EV-to-EBIT of 9.17 is 24.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Fruitas Holdings and its competitors. For the Consumer Packaged Goods industry, the median EV-to-EBIT is 12.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Fruitas Holdings's current EV-to-EBIT is 9.17, which is near median its own 10-year median of 9.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fruitas Holdings stock overvalued right now?
Based on GuruFocus' analysis, Fruitas Holdings (PHS:FRUIT) is currently considered Modestly Undervalued. The stock's GF Value™ is ₱0.84, compared to a current price of ₱0.66 — trading 21.4% below its estimated fair value. The current EV-to-EBIT is 9.17, which is near median its 10-year median of 9.67 and 24.3% below the Consumer Packaged Goods industry median of 12.11. Fruitas Holdings' overall GF Score™ is 75/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For Fruitas Holdings (PHS:FRUIT), the current EV-to-EBIT is 9.17 as of Jul. 23, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Fruitas Holdings (PHS:FRUIT) Overvalued in 2026?

Based on GuruFocus' analysis, Fruitas Holdings stock appears to be undervalued. The current stock price of ₱0.66 is trading 21.4% below its estimated GF Value™ of ₱0.84. GuruFocus considers Fruitas Holdings to be Modestly Undervalued.

Key valuation signals for PHS:FRUIT:

  • EV-to-EBIT: 9.17 (near median its 10-year median of 9.67)
  • GF Value™: ₱0.84 vs. price of ₱0.66 (21.4% below fair value)
  • GF Score™: 75/100 with 3 warning signs
  • Industry Position: 24.3% below the Consumer Packaged Goods median (#539 of 1559)

No single metric tells the full story. See the PHS:FRUIT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Fruitas Holdings Business Description

Address No. 68 Data Street, Barangay Don Manuel, Metro Manila, Quezon City, PHL, 1113
Fruitas Holdings Inc is a holding company of food and beverage community store and kiosk operators with active brands across its portfolio. The company serves Philippine consumers daily with fresh fruit shakes and juices, lemonade, coolers, milk tea, desserts, meat-filled pastries, soya-based products, baked goods, and Lechon, among other products.
75GF Score

Get the complete analysis for PHS:FRUIT

EV-to-EBIT is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₱0.66
Price
₱0.84
GF Value