Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Fruitas HoldingsPHS:FRUIT -1.54%77 Shiller PE Ratio is 16.00 as of Sep. 03, 2026, which is 4% below its 10-year median of 16.75. GuruFocus rates PHS:FRUIT with a GF Score™ of 77/100 and a GF Value™ of ₱0.77 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 1,129 Consumer Packaged Goods companies, Fruitas Holdings ranks better than 58.99% on this metric.
As of today (2026-09-03), Fruitas Holdings's current share price is ₱0.64. Fruitas Holdings's E10 for the fiscal year that ended in Dec25 was ₱0.04. Fruitas Holdings's Shiller PE Ratio for today is 16.00.
The historical rank and industry rank for Fruitas Holdings's Shiller PE Ratio or its related term are showing as below:
PHS:FRUIT'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 14.96 Med: 16.75 Max: 17.5
Current: 14.96
During the past 11 years, Fruitas Holdings's highest Shiller PE Ratio was 17.50. The lowest was 14.96. And the median was 16.75.
PHS:FRUIT's Shiller PE Ratio is ranked better than 58.99% of 1129
companies
in the Consumer Packaged Goods industry
Industry Median: 17.6
vs PHS:FRUIT: 14.96
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Fruitas Holdings's adjusted earnings per share data of for the fiscal year that ended in Dec25 was ₱0.049. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is ₱0.04 for the trailing ten years ended in Dec25.
Shiller PE for Stocks: The True Measure of Stock Valuation
Fruitas Holdings (PHS:FRUIT) Shiller PE Ratio Explanation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
Fruitas Holdings Shiller PE Ratio Related Terms
Fruitas Holdings Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for Fruitas Holdings's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PHS:FRUIT vs KHC, GIS, MKC: Shiller PE Ratio Comparison
For the Packaged Foods subindustry, Fruitas Holdings's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Fruitas Holdings Shiller PE Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Fruitas Holdings's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Fruitas Holdings's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Fruitas Holdings's E10 for the fiscal year that ended in Dec25 is calculated as:
For example, Fruitas Holdings's adjusted earnings per share data for the fiscal year that ended in Dec25 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Fruitas Holdings (PHS:FRUIT) has a Shiller PE Ratio of 16.00 as of Sep. 03, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Fruitas Holdings and its competitors. This is near median its historical median of 16.75. Over the past decade, Fruitas Holdings' Shiller PE Ratio has ranged from 14.96 to 17.50. According to the industry distribution chart, Fruitas Holdings ranks #463 out of 1129 companies in the Consumer Packaged Goods industry, placing it in the top 41%.
Is Fruitas Holdings' Shiller PE Ratio too high?
Fruitas Holdings' current Shiller PE Ratio of 16.00 is near median its 10-year median of 16.75. Over the past 10 years, this metric has ranged from a low of 14.96 to a high of 17.50. The Consumer Packaged Goods industry median Shiller PE Ratio is 17.60. Fruitas Holdings' value of 16.00 is 9.1% below this industry median. Based on the distribution chart, Fruitas Holdings ranks #463 out of 1129 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Fruitas Holdings has a GF Score™ of 77/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Fruitas Holdings' Shiller PE Ratio compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Fruitas Holdings ranks #463 out of 1129 companies for Shiller PE Ratio. This puts Fruitas Holdings in the upper half of its industry. The industry median Shiller PE Ratio is 17.60. Fruitas Holdings' value of 16.00 is 9.1% below this benchmark. Historically, Fruitas Holdings' own Shiller PE Ratio has ranged from 14.96 to 17.50 over the past decade. While the company's 10-year median is 16.75 vs. the industry median of 17.60, Fruitas Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Consumer Packaged Goods company?
The median Shiller PE Ratio among Consumer Packaged Goods companies is 17.60, based on 1,129 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Fruitas Holdings's current Shiller PE Ratio of 16.00 is 9.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Fruitas Holdings and its competitors. For the Consumer Packaged Goods industry, the median Shiller PE Ratio is 17.60 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Fruitas Holdings's current Shiller PE Ratio is 16.00, which is near median its own 10-year median of 16.75. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fruitas Holdings stock overvalued right now?
Based on GuruFocus' analysis, Fruitas Holdings (PHS:FRUIT) is currently considered Modestly Undervalued. The stock's GF Value™ is ₱0.77, compared to a current price of ₱0.64 — trading 16.9% below its estimated fair value. The current Shiller PE Ratio is 16.00, which is near median its 10-year median of 16.75 and 9.1% below the Consumer Packaged Goods industry median of 17.60. Fruitas Holdings' overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For Fruitas Holdings (PHS:FRUIT), the current Shiller PE Ratio is 16.00 as of Sep. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Fruitas Holdings (PHS:FRUIT) Overvalued in 2026?
Based on GuruFocus' analysis, Fruitas Holdings stock appears to be undervalued.
The current stock price of ₱0.64 is trading 16.9% below its estimated GF Value™ of ₱0.77.
GuruFocus considers Fruitas Holdings to be Modestly Undervalued.
Key valuation signals for PHS:FRUIT:
Shiller PE Ratio: 16.00 (near median its 10-year median of 16.75)
GF Value™: ₱0.77 vs. price of ₱0.64 (16.9% below fair value)
Industry Position: 9.1% below the Consumer Packaged Goods median (#463 of 1129)
No single metric tells the full story. See the PHS:FRUIT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Fruitas Holdings Inc is a holding company of food and beverage community store and kiosk operators with active brands across its portfolio. The company serves Philippine consumers daily with fresh fruit shakes and juices, lemonade, coolers, milk tea, desserts, meat-filled pastries, soya-based products, baked goods, and Lechon, among other products.
77GF Score
Get the complete analysis for PHS:FRUIT
Shiller PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
PHS:FRUIT has been successfully added to your 
