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Fruitas HoldingsPHS:FRUIT +1.45%73 12-1 Month Momentum % is 6.45% as of Aug. 08, 2026. GuruFocus rates PHS:FRUIT with a GF Score™ of 73/100 and a GF Value™ of ₱0.84 (Modestly Undervalued). The stock has 4 warning signs investors should review. Among 2,012 Consumer Packaged Goods companies, Fruitas Holdings ranks better than 65.51% on this metric.
12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-08-08), Fruitas Holdings's 12-1 Month Momentum % is 6.45%.
The industry rank for Fruitas Holdings's 12-1 Month Momentum % or its related term are showing as below:
PHS:FRUIT's 12-1 Month Momentum % is ranked better than 65.51% of 2012
companies
in the Consumer Packaged Goods industry
Industry Median: -7.635
vs PHS:FRUIT: 6.45
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Fruitas Holdings 12-1 Month Momentum % Related Terms
PHS:FRUIT vs KHC, GIS, HRL: 12-1 Month Momentum % Comparison
For the Packaged Foods subindustry, Fruitas Holdings's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Fruitas Holdings 12-1 Month Momentum % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Fruitas Holdings's 12-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Fruitas Holdings's 12-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Fruitas Holdings (PHS:FRUIT) has a 12-1 Month Momentum % of 6.45% as of Aug. 08, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Fruitas Holdings and its competitors. According to the industry distribution chart, Fruitas Holdings ranks #694 out of 2012 companies in the Consumer Packaged Goods industry, placing it in the top 34.5%.
Is Fruitas Holdings' 12-1 Month Momentum % too high?
Fruitas Holdings' current 12-1 Month Momentum % is 6.45%. Based on the distribution chart, Fruitas Holdings ranks #694 out of 2012 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Fruitas Holdings has a GF Score™ of 73/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Fruitas Holdings' 12-1 Month Momentum % compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Fruitas Holdings ranks #694 out of 2012 companies for 12-1 Month Momentum %. This puts Fruitas Holdings in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Consumer Packaged Goods company?
A good 12-1 Month Momentum % depends on the Consumer Packaged Goods industry context. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Fruitas Holdings and its competitors. Fruitas Holdings's current 12-1 Month Momentum % is 6.45%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fruitas Holdings stock overvalued right now?
Based on GuruFocus' analysis, Fruitas Holdings (PHS:FRUIT) is currently considered Modestly Undervalued. The stock's GF Value™ is ₱0.84, compared to a current price of ₱0.70 — trading 16.7% below its estimated fair value. The current 12-1 Month Momentum % is 6.45%. Fruitas Holdings' overall GF Score™ is 73/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For Fruitas Holdings (PHS:FRUIT), the current 12-1 Month Momentum % is 6.45% as of Aug. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Fruitas Holdings (PHS:FRUIT) Overvalued in 2026?
Based on GuruFocus' analysis, Fruitas Holdings stock appears to be undervalued.
The current stock price of ₱0.70 is trading 16.7% below its estimated GF Value™ of ₱0.84.
GuruFocus considers Fruitas Holdings to be Modestly Undervalued.
Key valuation signals for PHS:FRUIT:
12-1 Month Momentum %: 6.45%
GF Value™: ₱0.84 vs. price of ₱0.70 (16.7% below fair value)
No single metric tells the full story. See the PHS:FRUIT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Fruitas Holdings Inc is a holding company of food and beverage community store and kiosk operators with active brands across its portfolio. The company serves Philippine consumers daily with fresh fruit shakes and juices, lemonade, coolers, milk tea, desserts, meat-filled pastries, soya-based products, baked goods, and Lechon, among other products.
73GF Score
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