The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30.
As of today (2026-07-10), Fruitas Holdings's 14-Day RSI is 60.17.
The industry rank for Fruitas Holdings's 14-Day RSI or its related term are showing as below:
PHS:FRUIT's 14-Day RSI is ranked worse than 75.42% of 2107
companies
in the Consumer Packaged Goods industry
Industry Median: 47.59
vs PHS:FRUIT: 60.17
The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.
Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.
RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections.
Fruitas Holdings 14-Day RSI Related Terms
PHS:FRUIT vs KHC, GIS, HRL: 14-Day RSI Comparison
For the Packaged Foods subindustry, Fruitas Holdings's 14-Day RSI, along with its competitors' market caps and 14-Day RSI data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Fruitas Holdings 14-Day RSI vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Fruitas Holdings's 14-Day RSI distribution charts can be found below:
* The bar in red indicates where Fruitas Holdings's 14-Day RSI falls into.
* Note that the formula uses a positive value for the average loss.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Fruitas Holdings (PHS:FRUIT) has a 14-Day RSI of 60.17 as of Jul. 10, 2026. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Fruitas Holdings and its competitors. According to the industry distribution chart, Fruitas Holdings ranks #1589 out of 2107 companies in the Consumer Packaged Goods industry, placing it in the top 75.4%.
Is Fruitas Holdings' 14-Day RSI too high?
Fruitas Holdings' current 14-Day RSI is 60.17. The Consumer Packaged Goods industry median 14-Day RSI is 47.59. Fruitas Holdings' value of 60.17 is 26.4% above this industry median. Based on the distribution chart, Fruitas Holdings ranks #1589 out of 2107 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Fruitas Holdings has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Fruitas Holdings' 14-Day RSI compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Fruitas Holdings ranks #1589 out of 2107 companies for 14-Day RSI. This places Fruitas Holdings in the lower half of its industry. The industry median 14-Day RSI is 47.59. Fruitas Holdings' value of 60.17 is 26.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 14-Day RSI for a Consumer Packaged Goods company?
The median 14-Day RSI among Consumer Packaged Goods companies is 47.59, based on 2,107 companies in the industry. Companies in the top quartile (top 25%) have a 14-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 14-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Fruitas Holdings's current 14-Day RSI of 60.17 is 26.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 14-Day RSI mean?
A high 14-Day RSI can signal that a stock is expensive relative to its fundamentals. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Fruitas Holdings and its competitors. For the Consumer Packaged Goods industry, the median 14-Day RSI is 47.59 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Fruitas Holdings's current 14-Day RSI is 60.17. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fruitas Holdings stock overvalued right now?
Based on GuruFocus' analysis, Fruitas Holdings (PHS:FRUIT) is currently considered Modestly Undervalued. The stock's GF Value™ is ₱0.83, compared to a current price of ₱0.67 — trading 19.3% below its estimated fair value. The current 14-Day RSI is 60.17 and 26.4% above the Consumer Packaged Goods industry median of 47.59. Fruitas Holdings' overall GF Score™ is 74/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 14-Day RSI calculated?
14-Day RSI is calculated from a company's financial statements. For Fruitas Holdings (PHS:FRUIT), the current 14-Day RSI is 60.17 as of Jul. 10, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Fruitas Holdings (PHS:FRUIT) Overvalued in 2026?
Based on GuruFocus' analysis, Fruitas Holdings stock appears to be undervalued.
The current stock price of ₱0.67 is trading 19.3% below its estimated GF Value™ of ₱0.83.
GuruFocus considers Fruitas Holdings to be Modestly Undervalued.
Key valuation signals for PHS:FRUIT:
14-Day RSI: 60.17
GF Value™: ₱0.83 vs. price of ₱0.67 (19.3% below fair value)
Industry Position: 26.4% above the Consumer Packaged Goods median (#1589 of 2107)
No single metric tells the full story. See the PHS:FRUIT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Fruitas Holdings Inc is a holding company of food and beverage community store and kiosk operators with active brands across its portfolio. The company serves Philippine consumers daily with fresh fruit shakes and juices, lemonade, coolers, milk tea, desserts, meat-filled pastries, soya-based products, baked goods, and Lechon, among other products.
74GF Score
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14-Day RSI is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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