Fruitas HoldingsPHS:FRUIT 74 3-Year ROIIC % is 4.95 as of Dec. 2025, which is 29% below its 10-year median of 7.01. GuruFocus rates PHS:FRUIT with a GF Score™ of 74/100 and a GF Value™ of ₱0.83 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 1,830 Consumer Packaged Goods companies, Fruitas Holdings ranks better than 53.77% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Fruitas Holdings's 3-Year ROIIC % for the quarter that ended in Dec. 2025 was 4.95%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Fruitas Holdings's 3-Year ROIIC % or its related term are showing as below:
PHS:FRUIT's 3-Year ROIIC % is ranked better than 53.77% of 1830
companies
in the Consumer Packaged Goods industry
Industry Median: 2.945
vs PHS:FRUIT: 4.95
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Fruitas Holdings 3-Year ROIIC % Related Terms
Fruitas Holdings 3-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for Fruitas Holdings's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PHS:FRUIT vs KHC, GIS, HRL: 3-Year ROIIC % Comparison
For the Packaged Foods subindustry, Fruitas Holdings's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Fruitas Holdings 3-Year ROIIC % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Fruitas Holdings's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Fruitas Holdings's 3-Year ROIIC % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Fruitas Holdings (PHS:FRUIT) has a 3-Year ROIIC % of 4.95 as of Dec. 2025. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Fruitas Holdings and its competitors. This is 29% below median its historical median of 7.01. According to the industry distribution chart, Fruitas Holdings ranks #846 out of 1830 companies in the Consumer Packaged Goods industry, placing it in the top 46.2%.
Is Fruitas Holdings' 3-Year ROIIC % too high?
Fruitas Holdings' current 3-Year ROIIC % of 4.95 is 29% below median its 10-year median of 7.01. The Consumer Packaged Goods industry median 3-Year ROIIC % is 2.95. Fruitas Holdings' value of 4.95 is 68.1% above this industry median. Based on the distribution chart, Fruitas Holdings ranks #846 out of 1830 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Fruitas Holdings has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Fruitas Holdings' 3-Year ROIIC % compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Fruitas Holdings ranks #846 out of 1830 companies for 3-Year ROIIC %. This puts Fruitas Holdings in the upper half of its industry. The industry median 3-Year ROIIC % is 2.95. Fruitas Holdings' value of 4.95 is 68.1% above this benchmark. While the company's 10-year median is 7.01 vs. the industry median of 2.95, Fruitas Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for a Consumer Packaged Goods company?
The median 3-Year ROIIC % among Consumer Packaged Goods companies is 2.95, based on 1,830 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Fruitas Holdings's current 3-Year ROIIC % of 4.95 is 68.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Fruitas Holdings and its competitors. For the Consumer Packaged Goods industry, the median 3-Year ROIIC % is 2.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Fruitas Holdings's current 3-Year ROIIC % is 4.95, which is 29% below median its own 10-year median of 7.01. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fruitas Holdings stock overvalued right now?
Based on GuruFocus' analysis, Fruitas Holdings (PHS:FRUIT) is currently considered Modestly Undervalued. The stock's GF Value™ is ₱0.83, compared to a current price of ₱0.64 — trading 22.9% below its estimated fair value. The current 3-Year ROIIC % is 4.95, which is 29% below median its 10-year median of 7.01 and 68.1% above the Consumer Packaged Goods industry median of 2.95. Fruitas Holdings' overall GF Score™ is 74/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Fruitas Holdings (PHS:FRUIT), the current 3-Year ROIIC % is 4.95 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Fruitas Holdings (PHS:FRUIT) Overvalued in 2026?
Based on GuruFocus' analysis, Fruitas Holdings stock appears to be undervalued.
The current stock price of ₱0.64 is trading 22.9% below its estimated GF Value™ of ₱0.83.
GuruFocus considers Fruitas Holdings to be Modestly Undervalued.
Key valuation signals for PHS:FRUIT:
3-Year ROIIC %: 4.95 (29% below median its 10-year median of 7.01)
GF Value™: ₱0.83 vs. price of ₱0.64 (22.9% below fair value)
Industry Position: 68.1% above the Consumer Packaged Goods median (#846 of 1830)
No single metric tells the full story. See the PHS:FRUIT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Fruitas Holdings Inc is a holding company of food and beverage community store and kiosk operators with active brands across its portfolio. The company serves Philippine consumers daily with fresh fruit shakes and juices, lemonade, coolers, milk tea, desserts, meat-filled pastries, soya-based products, baked goods, and Lechon, among other products.
74GF Score
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