Fruitas Holdings (PHS:FRUIT) PS Ratio: 0.44 (As of Jul. 02, 2026) — 66% Below Median


PHS:FRUIT Fruitas Holdings Inc PHS:FRUIT
76 GF Score
Price ₱0.64
GF Value ₱0.83
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Fruitas Holdings PS Ratio?

Fruitas Holdings PHS:FRUIT 76 PS Ratio is 0.44 as of Jul. 02, 2026, which is 66% below its 10-year median of 1.30. GuruFocus rates PHS:FRUIT with a GF Score™ of 76/100 and a GF Value™ of ₱0.83 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 1,934 Consumer Packaged Goods companies, Fruitas Holdings ranks better than 71.51% on this metric.

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Fruitas Holdings's share price is ₱0.64. Fruitas Holdings's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was ₱1.44. Hence, Fruitas Holdings's PS Ratio for today is 0.44.

Good Sign:

Fruitas Holdings Inc stock PS Ratio (=0.44) is close to 10-year low of 0.43.

The historical rank and industry rank for Fruitas Holdings's PS Ratio or its related term are showing as below:

PHS:FRUIT' s PS Ratio Range Over the Past 10 Years
Min: 0.43   Med: 1.3   Max: 4.15
Current: 0.45

During the past 11 years, Fruitas Holdings's highest PS Ratio was 4.15. The lowest was 0.43. And the median was 1.30.

PHS:FRUIT's PS Ratio is ranked better than
71.51% of 1934 companies
in the Consumer Packaged Goods industry
Industry Median: 0.845 vs PHS:FRUIT: 0.45

Fruitas Holdings's Revenue per Sharefor the three months ended in Mar. 2026 was ₱0.38. Its Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was ₱1.44.

Warning Sign:

Fruitas Holdings Inc revenue growth has slowed down over the past 12 months.

During the past 12 months, the average Revenue per Share Growth Rate of Fruitas Holdings was 4.00% per year. During the past 3 years, the average Revenue per Share Growth Rate was 17.80% per year. During the past 5 years, the average Revenue per Share Growth Rate was 30.00% per year. During the past 10 years, the average Revenue per Share Growth Rate was 20.00% per year.

During the past 11 years, Fruitas Holdings's highest 3-Year average Revenue per Share Growth Rate was 72.20% per year. The lowest was -11.30% per year. And the median was 28.00% per year.

Back to Basics: PS Ratio


Fruitas Holdings  (PHS:FRUIT) PS Ratio Explanation

The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.

When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.

Similar to the PE Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PS Ratio measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.


Fruitas Holdings PS Ratio Related Terms


Fruitas Holdings PS Ratio Historical Data

* Premium members only.

The historical data trend for Fruitas Holdings's PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Fruitas Holdings PS Ratio Chart

Fruitas Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.36 1.33 0.83 0.47 0.46

Fruitas Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.46 0.43 0.42 0.46 0.47

PHS:FRUIT vs KHC, GIS, HRL: PS Ratio Comparison

For the Packaged Foods subindustry, Fruitas Holdings's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Fruitas Holdings PS Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Fruitas Holdings's PS Ratio distribution charts can be found below:

* The bar in red indicates where Fruitas Holdings's PS Ratio falls into.


PHS:FRUIT
76GF Score
Fruitas Holdings Inc PHS:FRUIT
PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Fruitas Holdings PS Ratio Calculation

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.

Fruitas Holdings's PS Ratio for today is calculated as

PS Ratio=Share Price/Revenue per Share (TTM)
=0.64/1.442
=0.44

Fruitas Holdings's Share Price of today is ₱0.64.
Fruitas Holdings's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ₱1.44.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

PS Ratio=Market Cap/Revenue

The Revenue here is for the trailing 12 months.

Frequently Asked Questions Learn more about PS Ratio →
What does a PS Ratio of 0.44 mean?
Fruitas Holdings (PHS:FRUIT) has a PS Ratio of 0.44 as of Jul. 02, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Fruitas Holdings and its competitors. This is 66% below median its historical median of 1.30. Over the past decade, Fruitas Holdings' PS Ratio has ranged from 0.43 to 4.15. According to the industry distribution chart, Fruitas Holdings ranks #551 out of 1934 companies in the Consumer Packaged Goods industry, placing it in the top 28.5%.
Is Fruitas Holdings' PS Ratio too high?
Fruitas Holdings' current PS Ratio of 0.44 is 66% below median its 10-year median of 1.30. Over the past 10 years, this metric has ranged from a low of 0.43 to a high of 4.15. The Consumer Packaged Goods industry median PS Ratio is 0.85. Fruitas Holdings' value of 0.44 is 47.9% below this industry median. Based on the distribution chart, Fruitas Holdings ranks #551 out of 1934 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Fruitas Holdings has a GF Score™ of 76/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Fruitas Holdings' PS Ratio compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Fruitas Holdings ranks #551 out of 1934 companies for PS Ratio. This puts Fruitas Holdings in the upper half of its industry. The industry median PS Ratio is 0.85. Fruitas Holdings' value of 0.44 is 47.9% below this benchmark. Historically, Fruitas Holdings' own PS Ratio has ranged from 0.43 to 4.15 over the past decade. While the company's 10-year median is 1.30 vs. the industry median of 0.85, Fruitas Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Consumer Packaged Goods company?
The median PS Ratio among Consumer Packaged Goods companies is 0.85, based on 1,934 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Fruitas Holdings's current PS Ratio of 0.44 is 47.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Fruitas Holdings and its competitors. For the Consumer Packaged Goods industry, the median PS Ratio is 0.85 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Fruitas Holdings's current PS Ratio is 0.44, which is 66% below median its own 10-year median of 1.30. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fruitas Holdings stock overvalued right now?
Based on GuruFocus' analysis, Fruitas Holdings (PHS:FRUIT) is currently considered Modestly Undervalued. The stock's GF Value™ is ₱0.83, compared to a current price of ₱0.64 — trading 22.9% below its estimated fair value. The current PS Ratio is 0.44, which is 66% below median its 10-year median of 1.30 and 47.9% below the Consumer Packaged Goods industry median of 0.85. Fruitas Holdings' overall GF Score™ is 76/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Fruitas Holdings (PHS:FRUIT), the current PS Ratio is 0.44 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Fruitas Holdings (PHS:FRUIT) Overvalued in 2026?

Based on GuruFocus' analysis, Fruitas Holdings stock appears to be undervalued. The current stock price of ₱0.64 is trading 22.9% below its estimated GF Value™ of ₱0.83. GuruFocus considers Fruitas Holdings to be Modestly Undervalued.

Key valuation signals for PHS:FRUIT:

  • PS Ratio: 0.44 (66% below median its 10-year median of 1.30)
  • GF Value™: ₱0.83 vs. price of ₱0.64 (22.9% below fair value)
  • GF Score™: 76/100 with 3 warning signs
  • Industry Position: 47.9% below the Consumer Packaged Goods median (#551 of 1934)

No single metric tells the full story. See the PHS:FRUIT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Fruitas Holdings Business Description

Address No. 68 Data Street, Barangay Don Manuel, Metro Manila, Quezon City, PHL, 1113
Fruitas Holdings Inc is a holding company of food and beverage community store and kiosk operators with active brands across its portfolio. The company serves Philippine consumers daily with fresh fruit shakes and juices, lemonade, coolers, milk tea, desserts, meat-filled pastries, soya-based products, baked goods, and Lechon, among other products.
76GF Score

Get the complete analysis for PHS:FRUIT

PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₱0.64
Price
₱0.83
GF Value