SMPL (The Simply Good Foods Co) Beta: 0.1044 (As of Jul. 04, 2026)


SMPL The Simply Good Foods Co SMPL
60 GF Score
Price $13.73
GF Value $39.08
Valuation Significantly Undervalued
! 3 Warning Signs
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What is The Simply Good Foods Co Beta?

The Simply Good Foods Co SMPL +1.70% 60 Beta is 0.1044 as of Jul. 04, 2026. GuruFocus rates SMPL with a GF Score™ of 60/100 and a GF Value™ of $39.08 (Significantly Undervalued). The stock has 3 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-04), The Simply Good Foods Co's Beta is 0.1044.


The Simply Good Foods Co  (NAS:SMPL) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


The Simply Good Foods Co Beta Related Terms


The Simply Good Foods Co Beta Historical Data

* Premium members only.

The historical data trend for The Simply Good Foods Co's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Simply Good Foods Co Beta Chart

The Simply Good Foods Co Annual Data
Trend Aug16 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
Beta
Get a 7-Day Free Trial Premium Member Only 1.04 0.83 0.77 0.20 0.29

The Simply Good Foods Co Quarterly Data
May21 Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.10 0.26 0.29 0.12 0.23

SMPL vs SENEA, HLF, JBSS: Beta Comparison

For the Packaged Foods subindustry, The Simply Good Foods Co's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Simply Good Foods Co Beta vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, The Simply Good Foods Co's Beta distribution charts can be found below:

* The bar in red indicates where The Simply Good Foods Co's Beta falls into.


SMPL
60GF Score
The Simply Good Foods Co SMPL
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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The Simply Good Foods Co Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 0.1044 mean?
The Simply Good Foods Co (SMPL) has a Beta of 0.1044 as of Jul. 04, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for The Simply Good Foods Co and its competitors.
Is The Simply Good Foods Co's Beta too high?
The Simply Good Foods Co's current Beta is 0.1044. Overall, The Simply Good Foods Co has a GF Score™ of 60/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Simply Good Foods Co's Beta compare to SENEA and HLF?
The Simply Good Foods Co's Beta of 0.1044 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Consumer Packaged Goods company?
A good Beta depends on the Consumer Packaged Goods industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for The Simply Good Foods Co and its competitors. The Simply Good Foods Co's current Beta is 0.1044. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Simply Good Foods Co stock overvalued right now?
Based on GuruFocus' analysis, The Simply Good Foods Co (SMPL) is currently considered Significantly Undervalued. The stock's GF Value™ is $39.08, compared to a current price of $13.73 — trading 64.9% below its estimated fair value. The current Beta is 0.1044. The Simply Good Foods Co's overall GF Score™ is 60/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For The Simply Good Foods Co (SMPL), the current Beta is 0.1044 as of Jul. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Simply Good Foods Co (SMPL) Overvalued in 2026?

Based on GuruFocus' analysis, The Simply Good Foods Co stock appears to be undervalued. The current stock price of $13.73 is trading 64.9% below its estimated GF Value™ of $39.08. GuruFocus considers The Simply Good Foods Co to be Significantly Undervalued.

Key valuation signals for SMPL:

  • Beta: 0.1044
  • GF Value™: $39.08 vs. price of $13.73 (64.9% below fair value)
  • GF Score™: 60/100 with 3 warning signs

No single metric tells the full story. See the SMPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The Simply Good Foods Co Business Description

Other Exchanges 76L:GermanyS2MP34:Brazil
Address 1225, 17th Street, Suite 1000, Denver, CO, USA, 80202
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
60GF Score

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Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$13.73
Price
$39.08
GF Value