Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. The Simply Good Foods Co's selling, general, & admin. expense for the
three
months ended in May. 2026 was $80 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in May. 2026 was $283 Mil.
The Simply Good Foods Co (NAS:SMPL) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
The Simply Good Foods Co Selling, General, & Admin. Expense Related Terms
The Simply Good Foods Co Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for The Simply Good Foods Co's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Simply Good Foods Co Selling, General, & Admin. Expense Chart
SMPL vs JBSS, MAMA, WEST: Selling, General, & Admin. Expense Comparison
For the Packaged Foods subindustry, The Simply Good Foods Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Simply Good Foods Co Selling, General, & Admin. Expense vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Simply Good Foods Co's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where The Simply Good Foods Co's Selling, General, & Admin. Expense falls into.
The Simply Good Foods Co Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in May. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $283 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $283 Mil mean?
The Simply Good Foods Co (SMPL) has a Selling, General, & Admin. Expense of $283 Mil as of May. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on The Simply Good Foods Co and its competitors.
Is The Simply Good Foods Co's Selling, General, & Admin. Expense too high?
The Simply Good Foods Co's current Selling, General, & Admin. Expense is $283 Mil. Overall, The Simply Good Foods Co has a GF Score™ of 59/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does The Simply Good Foods Co's Selling, General, & Admin. Expense compare to JBSS and MAMA?
The Simply Good Foods Co's Selling, General, & Admin. Expense of $283 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Consumer Packaged Goods company?
A good Selling, General, & Admin. Expense depends on the Consumer Packaged Goods industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on The Simply Good Foods Co and its competitors. The Simply Good Foods Co's current Selling, General, & Admin. Expense is $283 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Simply Good Foods Co stock overvalued right now?
Based on GuruFocus' analysis, The Simply Good Foods Co (SMPL) is currently considered Possible Value Trap. The stock's GF Value™ is $39.03, compared to a current price of $10.19 — trading 73.9% below its estimated fair value. The current Selling, General, & Admin. Expense is $283 Mil. The Simply Good Foods Co's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For The Simply Good Foods Co (SMPL), the current Selling, General, & Admin. Expense is $283 Mil as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Simply Good Foods Co (SMPL) Overvalued in 2026?
Based on GuruFocus' analysis, The Simply Good Foods Co stock appears to be undervalued.
The current stock price of $10.19 is trading 73.9% below its estimated GF Value™ of $39.03.
GuruFocus considers The Simply Good Foods Co to be Possible Value Trap.
Key valuation signals for SMPL:
Selling, General, & Admin. Expense: $283 Mil
GF Value™: $39.03 vs. price of $10.19 (73.9% below fair value)
No single metric tells the full story. See the SMPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
59GF Score
Get the complete analysis for SMPL
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
SMPL has been successfully added to your 
