SMPL (The Simply Good Foods Co) Momentum Rank: 1 (As of Aug. 27, 2026) — 83% Below Median

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SMPL The Simply Good Foods Co SMPL
59 GF Score
Price $10.54
GF Value $39.34
Valuation Possible Value Trap
! 3 Warning Signs
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What is The Simply Good Foods Co Momentum Rank?

The Simply Good Foods Co SMPL -3.74% 59 Momentum Rank is 1 as of Aug. 27, 2026, which is 83% below its 10-year median of 6.00. GuruFocus rates SMPL with a GF Score™ of 59/100 and a GF Value™ of $39.34 (Possible Value Trap). The stock has 3 warning signs investors should review.

The Simply Good Foods Co has the Momentum Rank of 1.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

The Simply Good Foods Co Momentum Rank Related Terms

SMPL vs JBSS, MAMA, WEST: Momentum Rank Comparison

For the Packaged Foods subindustry, The Simply Good Foods Co's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Simply Good Foods Co Momentum Rank vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, The Simply Good Foods Co's Momentum Rank distribution charts can be found below:

* The bar in red indicates where The Simply Good Foods Co's Momentum Rank falls into.


SMPL
59GF Score
The Simply Good Foods Co SMPL
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 1 mean?
The Simply Good Foods Co (SMPL) has a Momentum Rank of 1 as of Aug. 27, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on The Simply Good Foods Co and its competitors. This is 83% below median its historical median of 6.00. Over the past decade, The Simply Good Foods Co's Momentum Rank has ranged from 1.00 to 10.00.
Is The Simply Good Foods Co's Momentum Rank too high?
The Simply Good Foods Co's current Momentum Rank of 1 is 83% below median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, The Simply Good Foods Co has a GF Score™ of 59/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does The Simply Good Foods Co's Momentum Rank compare to JBSS and MAMA?
The Simply Good Foods Co's Momentum Rank of 1 can be compared against companies in the Consumer Packaged Goods industry. Historically, The Simply Good Foods Co's own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Consumer Packaged Goods company?
A good Momentum Rank depends on the Consumer Packaged Goods industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on The Simply Good Foods Co and its competitors. The Simply Good Foods Co's current Momentum Rank is 1, which is 83% below median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Simply Good Foods Co stock overvalued right now?
Based on GuruFocus' analysis, The Simply Good Foods Co (SMPL) is currently considered Possible Value Trap. The stock's GF Value™ is $39.34, compared to a current price of $10.54 — trading 73.2% below its estimated fair value. The current Momentum Rank is 1, which is 83% below median its 10-year median of 6.00. The Simply Good Foods Co's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For The Simply Good Foods Co (SMPL), the current Momentum Rank is 1 as of Aug. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Simply Good Foods Co (SMPL) Overvalued in 2026?

Based on GuruFocus' analysis, The Simply Good Foods Co stock appears to be undervalued. The current stock price of $10.54 is trading 73.2% below its estimated GF Value™ of $39.34. GuruFocus considers The Simply Good Foods Co to be Possible Value Trap.

Key valuation signals for SMPL:

  • Momentum Rank: 1 (83% below median its 10-year median of 6.00)
  • GF Value™: $39.34 vs. price of $10.54 (73.2% below fair value)
  • GF Score™: 59/100 with 3 warning signs

No single metric tells the full story. See the SMPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Simply Good Foods Co Business Description

Other Exchanges 76L:GermanyS2MP34:Brazil
Address 1225, 17th Street, Suite 1000, Denver, CO, USA, 80202
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
59GF Score

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Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$10.54
Price
$39.34
GF Value