SMPL (The Simply Good Foods Co) Growth Rank: 5 (As of Aug. 03, 2026) — 38% Below Median

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SMPL The Simply Good Foods Co SMPL
59 GF Score
Price $10.87
GF Value $39.06
Valuation Possible Value Trap
! 3 Warning Signs
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What is The Simply Good Foods Co Growth Rank?

The Simply Good Foods Co SMPL +6.67% 59 Growth Rank is 5 as of Aug. 03, 2026, which is 38% below its 10-year median of 8.00. GuruFocus rates SMPL with a GF Score™ of 59/100 and a GF Value™ of $39.06 (Possible Value Trap). The stock has 3 warning signs investors should review.

The Simply Good Foods Co has the Growth Rank of 5.

GuruFocus Growth Rank measures the growth of a company in terms of its revenue and profitability, rated on a scale from 1 to 10. Historically, the companies with the highest growth ranks performed the best over the long term. It is calculated using the following criteria:

1. 5-year revenue growth rate, the higher, the better.
2. 3-year revenue growth rate, the higher, the better.
3. 5-year EBITDA growth rate, the higher, the better.
4. The predictability of 5-year revenue. The most consistent it is, the higher the rank.

A higher score reflects a greater ability to drive business growth, with companies considered to have strong and sustainable expansion potential. Conversely, a lower score indicates challenges in achieving consistent growth and scalability.

GuruFocus found that the Growth Rank is the second of the two most-sensitive parameters among the five parameters checked. Please click GF Score to see more details on GF Score's 5 Key Aspects of Analysis.

Please note that we are using the five-year EBITDA growth rate as a parameter, so the company needs to have had positive growth over that time. The reason we use EBITDA instead of earnings per share is that with EBITDA, we can rank a lot more companies since a company may have positive EBITDA but negative EPS. Since we are looking at the growth here, EBITDA gives us a pretty clear picture about the growth in the company's business operations.

The Simply Good Foods Co Growth Rank Related Terms

SMPL vs JBSS, MAMA, WEST: Growth Rank Comparison

For the Packaged Foods subindustry, The Simply Good Foods Co's Growth Rank, along with its competitors' market caps and Growth Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Simply Good Foods Co Growth Rank vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, The Simply Good Foods Co's Growth Rank distribution charts can be found below:

* The bar in red indicates where The Simply Good Foods Co's Growth Rank falls into.


SMPL
59GF Score
The Simply Good Foods Co SMPL
Growth Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Growth Rank →
What does a Growth Rank of 5 mean?
The Simply Good Foods Co (SMPL) has a Growth Rank of 5 as of Aug. 03, 2026. Growth Rank measures the growth of a company in terms of its revenue and profitability. View historical data on The Simply Good Foods Co and its competitors. This is 38% below median its historical median of 8.00. Over the past decade, The Simply Good Foods Co's Growth Rank has ranged from 3.00 to 10.00.
Is The Simply Good Foods Co's Growth Rank too high?
The Simply Good Foods Co's current Growth Rank of 5 is 38% below median its 10-year median of 8.00. Over the past 10 years, this metric has ranged from a low of 3.00 to a high of 10.00. Overall, The Simply Good Foods Co has a GF Score™ of 59/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does The Simply Good Foods Co's Growth Rank compare to JBSS and MAMA?
The Simply Good Foods Co's Growth Rank of 5 can be compared against companies in the Consumer Packaged Goods industry. Historically, The Simply Good Foods Co's own Growth Rank has ranged from 3.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Growth Rank for a Consumer Packaged Goods company?
A good Growth Rank depends on the Consumer Packaged Goods industry context. However, Growth Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Growth Rank mean?
A high Growth Rank can signal that a stock is expensive relative to its fundamentals. Growth Rank measures the growth of a company in terms of its revenue and profitability. View historical data on The Simply Good Foods Co and its competitors. The Simply Good Foods Co's current Growth Rank is 5, which is 38% below median its own 10-year median of 8.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Simply Good Foods Co stock overvalued right now?
Based on GuruFocus' analysis, The Simply Good Foods Co (SMPL) is currently considered Possible Value Trap. The stock's GF Value™ is $39.06, compared to a current price of $10.87 — trading 72.2% below its estimated fair value. The current Growth Rank is 5, which is 38% below median its 10-year median of 8.00. The Simply Good Foods Co's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Growth Rank calculated?
Growth Rank is calculated from a company's financial statements. For The Simply Good Foods Co (SMPL), the current Growth Rank is 5 as of Aug. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Simply Good Foods Co (SMPL) Overvalued in 2026?

Based on GuruFocus' analysis, The Simply Good Foods Co stock appears to be undervalued. The current stock price of $10.87 is trading 72.2% below its estimated GF Value™ of $39.06. GuruFocus considers The Simply Good Foods Co to be Possible Value Trap.

Key valuation signals for SMPL:

  • Growth Rank: 5 (38% below median its 10-year median of 8.00)
  • GF Value™: $39.06 vs. price of $10.87 (72.2% below fair value)
  • GF Score™: 59/100 with 3 warning signs

No single metric tells the full story. See the SMPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Simply Good Foods Co Business Description

Other Exchanges 76L:GermanyS2MP34:Brazil
Address 1225, 17th Street, Suite 1000, Denver, CO, USA, 80202
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
59GF Score

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Growth Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$10.87
Price
$39.06
GF Value