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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. The Simply Good Foods Co's intangible assets for the quarter that ended in May. 2026 was $1,509 Mil.
The Simply Good Foods Co (NAS:SMPL) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
The Simply Good Foods Co Intangible Assets Related Terms
The Simply Good Foods Co Intangible Assets Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Simply Good Foods Co Intangible Assets Calculation
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
The Simply Good Foods Co (SMPL) has a Intangible Assets of $1,509 Mil as of May. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on The Simply Good Foods Co and its competitors.
Is The Simply Good Foods Co's Intangible Assets too high?
The Simply Good Foods Co's current Intangible Assets is $1,509 Mil. Overall, The Simply Good Foods Co has a GF Score™ of 59/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does The Simply Good Foods Co's Intangible Assets compare to JBSS and MAMA?
The Simply Good Foods Co's Intangible Assets of $1,509 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Consumer Packaged Goods company?
A good Intangible Assets depends on the Consumer Packaged Goods industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on The Simply Good Foods Co and its competitors. The Simply Good Foods Co's current Intangible Assets is $1,509 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Simply Good Foods Co stock overvalued right now?
Based on GuruFocus' analysis, The Simply Good Foods Co (SMPL) is currently considered Possible Value Trap. The stock's GF Value™ is $39.03, compared to a current price of $10.19 — trading 73.9% below its estimated fair value. The current Intangible Assets is $1,509 Mil. The Simply Good Foods Co's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For The Simply Good Foods Co (SMPL), the current Intangible Assets is $1,509 Mil as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Simply Good Foods Co (SMPL) Overvalued in 2026?
Based on GuruFocus' analysis, The Simply Good Foods Co stock appears to be undervalued.
The current stock price of $10.19 is trading 73.9% below its estimated GF Value™ of $39.03.
GuruFocus considers The Simply Good Foods Co to be Possible Value Trap.
Key valuation signals for SMPL:
Intangible Assets: $1,509 Mil
GF Value™: $39.03 vs. price of $10.19 (73.9% below fair value)
No single metric tells the full story. See the SMPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
59GF Score
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