Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
The Simply Good Foods Co has the Profitability Rank of 7.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
The Simply Good Foods Co Profitability Rank Related Terms
SMPL vs JBSS, MAMA, WEST: Profitability Rank Comparison
For the Packaged Foods subindustry, The Simply Good Foods Co's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Simply Good Foods Co Profitability Rank vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Simply Good Foods Co's Profitability Rank distribution charts can be found below:
* The bar in red indicates where The Simply Good Foods Co's Profitability Rank falls into.
The Simply Good Foods Co Profitability Rank Calculation
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
The Simply Good Foods Co has the Profitability Rank of 7.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Simply Good Foods Co (SMPL) has a Profitability Rank of 7 as of May. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on The Simply Good Foods Co and its competitors. This is 17% above median its historical median of 6.00. Over the past decade, The Simply Good Foods Co's Profitability Rank has ranged from 1.00 to 8.00.
Is The Simply Good Foods Co's Profitability Rank too high?
The Simply Good Foods Co's current Profitability Rank of 7 is 17% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 8.00. Overall, The Simply Good Foods Co has a GF Score™ of 59/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does The Simply Good Foods Co's Profitability Rank compare to JBSS and MAMA?
The Simply Good Foods Co's Profitability Rank of 7 can be compared against companies in the Consumer Packaged Goods industry. Historically, The Simply Good Foods Co's own Profitability Rank has ranged from 1.00 to 8.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Consumer Packaged Goods company?
A good Profitability Rank depends on the Consumer Packaged Goods industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on The Simply Good Foods Co and its competitors. The Simply Good Foods Co's current Profitability Rank is 7, which is 17% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Simply Good Foods Co stock overvalued right now?
Based on GuruFocus' analysis, The Simply Good Foods Co (SMPL) is currently considered Possible Value Trap. The stock's GF Value™ is $39.03, compared to a current price of $10.19 — trading 73.9% below its estimated fair value. The current Profitability Rank is 7, which is 17% above median its 10-year median of 6.00. The Simply Good Foods Co's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For The Simply Good Foods Co (SMPL), the current Profitability Rank is 7 as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Simply Good Foods Co (SMPL) Overvalued in 2026?
Based on GuruFocus' analysis, The Simply Good Foods Co stock appears to be undervalued.
The current stock price of $10.19 is trading 73.9% below its estimated GF Value™ of $39.03.
GuruFocus considers The Simply Good Foods Co to be Possible Value Trap.
Key valuation signals for SMPL:
Profitability Rank: 7 (17% above median its 10-year median of 6.00)
GF Value™: $39.03 vs. price of $10.19 (73.9% below fair value)
No single metric tells the full story. See the SMPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
59GF Score
Get the complete analysis for SMPL
Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
SMPL has been successfully added to your 
