SNROF (Sanrio Co) Beta: 0.0693 (As of Jun. 25, 2026)


SNROF Sanrio Co Ltd SNROF
80 GF Score
Price $6.14
GF Value $8.41
Valuation Modestly Undervalued
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What is Sanrio Co Beta?

Sanrio Co SNROF 80 Beta is 0.0693 as of Jun. 25, 2026. GuruFocus rates SNROF with a GF Score™ of 80/100 and a GF Value™ of $8.41 (Modestly Undervalued).

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-06-25), Sanrio Co's Beta is 0.0693.


Sanrio Co  (OTCPK:SNROF) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Sanrio Co Beta Related Terms


Sanrio Co Beta Historical Data

* Premium members only.

The historical data trend for Sanrio Co's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sanrio Co Beta Chart

Sanrio Co Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Beta
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.62 0.36 0.61 0.43 0.00

Sanrio Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.43 0.58 0.82 1.09 0.00

SNROF vs CASY, WSM, ULTA: Beta Comparison

For the Specialty Retail subindustry, Sanrio Co's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sanrio Co Beta vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Sanrio Co's Beta distribution charts can be found below:

* The bar in red indicates where Sanrio Co's Beta falls into.


SNROF
80GF Score
Sanrio Co Ltd SNROF
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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Sanrio Co Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 0.0693 mean?
Sanrio Co (SNROF) has a Beta of 0.0693 as of Jun. 25, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Sanrio Co and its competitors.
Is Sanrio Co's Beta too high?
Sanrio Co's current Beta is 0.0693. Overall, Sanrio Co has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sanrio Co's Beta compare to CASY and WSM?
Sanrio Co's Beta of 0.0693 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Retail - Cyclical company?
A good Beta depends on the Retail - Cyclical industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Sanrio Co and its competitors. Sanrio Co's current Beta is 0.0693. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanrio Co stock overvalued right now?
Based on GuruFocus' analysis, Sanrio Co (SNROF) is currently considered Modestly Undervalued. The stock's GF Value™ is $8.41, compared to a current price of $6.14 — trading 27% below its estimated fair value. The current Beta is 0.0693. Sanrio Co's overall GF Score™ is 80/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Sanrio Co (SNROF), the current Beta is 0.0693 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sanrio Co (SNROF) Overvalued in 2026?

Based on GuruFocus' analysis, Sanrio Co stock appears to be undervalued. The current stock price of $6.14 is trading 27% below its estimated GF Value™ of $8.41. GuruFocus considers Sanrio Co to be Modestly Undervalued.

Key valuation signals for SNROF:

  • Beta: 0.0693
  • GF Value™: $8.41 vs. price of $6.14 (27% below fair value)
  • GF Score™: 80/100

No single metric tells the full story. See the SNROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Sanrio Co Business Description

Address 1-11-1 Osaki, Shinagawa-ku, Tokyo, JPN, 141-8603
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
80GF Score

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Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.14
Price
$8.41
GF Value