Sanrio CoSNROF 80 Gross Margin % is 75.31% as of Dec. 2025, which is 17% above its 10-year median of 64.45. GuruFocus rates SNROF with a GF Score™ of 80/100 and a GF Value™ of $8.41 (Modestly Undervalued). Among 1,117 Retail - Cyclical companies, Sanrio Co ranks better than 96.78% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Sanrio Co's Gross Profit for the
three
months ended in Dec. 2025 was $268 Mil. Sanrio Co's Revenue for the
three
months ended in Dec. 2025 was $356 Mil. Therefore, Sanrio Co's Gross Margin % for the quarter that ended in Dec. 2025 was 75.31%.
The historical rank and industry rank for Sanrio Co's Gross Margin % or its related term are showing as below:
SNROF'
s Gross Margin % Range Over the Past 10 Years
Min: 61.58 Med: 64.45 Max: 77.32
Current: 77.32
During the past 13 years, the highestGross Margin % of Sanrio Co was 77.32%. The lowest was 61.58%. And the median was 64.45%.
SNROF's Gross Margin % is ranked better than 96.78% of 1117
companies
in the Retail - Cyclical industry
Industry Median: 36.23
vs SNROF: 77.32
Sanrio Co had a gross margin of 75.31% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Sanrio Co was 4.90% per year.
Sanrio Co (OTCPK:SNROF) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Sanrio Co had a gross margin of 75.31% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Sanrio Co Gross Margin % Related Terms
Sanrio Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Sanrio Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SNROF vs CASY, WSM, ULTA: Gross Margin % Comparison
For the Specialty Retail subindustry, Sanrio Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sanrio Co Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Sanrio Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Sanrio Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Sanrio Co (SNROF) has a Gross Margin % of 75.31% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Sanrio Co and its competitors. This is 17% above median its historical median of 64.45. Over the past decade, Sanrio Co's Gross Margin % has ranged from 61.58 to 77.32. According to the industry distribution chart, Sanrio Co ranks #36 out of 1117 companies in the Retail - Cyclical industry, placing it in the top 3.2%.
Is Sanrio Co's Gross Margin % too high?
Sanrio Co's current Gross Margin % of 75.31% is 17% above median its 10-year median of 64.45. Over the past 10 years, this metric has ranged from a low of 61.58 to a high of 77.32. The Retail - Cyclical industry median Gross Margin % is 36.23. Sanrio Co's value of 75.31% is 107.9% above this industry median. Based on the distribution chart, Sanrio Co ranks #36 out of 1117 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Sanrio Co has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sanrio Co's Gross Margin % compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Sanrio Co ranks #36 out of 1117 companies for Gross Margin %. This places Sanrio Co in the top 3% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 36.23. Sanrio Co's value of 75.31% is 107.9% above this benchmark. Historically, Sanrio Co's own Gross Margin % has ranged from 61.58 to 77.32 over the past decade. While the company's 10-year median is 64.45 vs. the industry median of 36.23, Sanrio Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.23, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sanrio Co's current Gross Margin % of 75.31% is 107.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Sanrio Co and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.23 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sanrio Co's current Gross Margin % is 75.31%, which is 17% above median its own 10-year median of 64.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanrio Co stock overvalued right now?
Based on GuruFocus' analysis, Sanrio Co (SNROF) is currently considered Modestly Undervalued. The stock's GF Value™ is $8.41, compared to a current price of $6.14 — trading 27% below its estimated fair value. The current Gross Margin % is 75.31%, which is 17% above median its 10-year median of 64.45 and 107.9% above the Retail - Cyclical industry median of 36.23. Sanrio Co's overall GF Score™ is 80/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Sanrio Co (SNROF), the current Gross Margin % is 75.31% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sanrio Co (SNROF) Overvalued in 2026?
Based on GuruFocus' analysis, Sanrio Co stock appears to be undervalued.
The current stock price of $6.14 is trading 27% below its estimated GF Value™ of $8.41.
GuruFocus considers Sanrio Co to be Modestly Undervalued.
Key valuation signals for SNROF:
Gross Margin %: 75.31% (17% above median its 10-year median of 64.45)
GF Value™: $8.41 vs. price of $6.14 (27% below fair value)
Industry Position: 107.9% above the Retail - Cyclical median (#36 of 1117)
No single metric tells the full story. See the SNROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
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